In the Tangshan barbecue restaurant, you may not have thought of
Author:Young journalist Time:2022.07.23
Author: south (senior media person)
Source: "Young Reporter", No. 14, 2022
The Tangshan barbecue restaurant beating has been nearly a month from the occurrence to this article, and the public opinion has not subsided. It can be said that this incident is a successful case of public opinion supervision in the short video era. It is a typical case of reviewing the public opinion response strategy, leaving us for many ways of thinking. The following, maybe you didn't expect it.
The first is why ordinary criminal cases attracted the attention of the entire network? Short video contribution.
"The camera has been done again!" Indeed, if it wasn't for the monitoring of the barbecue restaurant to record the arrogance and viciousness of the bepen, it would not cause such a large -scale online public opinion. This short video is sent to the Internet. Although the clarity is insufficient, compared with text and pictures, it is more concrete, continuous, more impactful, and easier to incite emotions, giving netizens a "on -site" immersive experience.
Of course, the major response is mainly due to the serious nature of the incident itself, bad circumstances, related to fairness and justice, related to sympathy for the weak, and the most likely to stimulate the empathy of netizens. The mainstream media condemned, some literary stars supported the support of fans, and it undoubtedly added firewood to spreading.
The objective existence of such unfairness and justice has also led to many parties to follow suit. The real -name video report of "hot spots" has attracted widespread attention. In the media reports, "stir -fry" the Tangshan beating incident, and the content of the short video was constantly fission.
Compared with previous years, the propagation matrix has also changed a lot. Weibo is still the first news platform, but Douyin and WeChat video numbers are more suitable for short video dissemination with emotions. There are not many fans who just operated the WeChat video number of a media. A video published through fermentation and geometric transmission has been watched by 500 million people.
In addition, the official response to the public's concerns in time. Some media reported that improper wording, unprofessional, etc. have caused secondary public opinion, rumors, cyber storms, and hot spots, etc., and have continued to ferment the Tangshan beatings.
The second is to investigate in different places, upgrade information, and take practical actions as effective measures to save and maintain credibility.
At the beginning of this incident, the doubts were serious, and the police did not timely damage the credibility of the local government. Fortunately, this is a society where information flows in a timely manner. The high -level high -level decisions decide in a timely manner to investigate different places, so that people feel fair and just in this case, and make up for the dead sheep who save credibility.
In this case, the local government is no longer suitable for performing information to publish and guide public opinion responsibilities. Relevant departments of higher levels should release information in time. On June 21, the Hebei Provincial Public Security Department and the Hebei Provincial Commission for Discipline Inspection issued a notification to further announce the progress of cases such as Chen Mouzhi suspected of provoking trouble and violent beatings. The status quo of the beating women's attention of public opinion also responded. It also announced the progress of investigating and dealt with relevant officials.
The author believes that this notification can calm public opinion and win public trust. Some doubts can't stand. For example, Guangyang Yi police reported that the illegal identification of forensic doctors was not related to this case. Some of the self -media number was far -fetched, which questioned the fairness of the injured woman injury appraisal in the Tangshan beating incident.
On July 1, a police officer of the Guangyang Branch of the Guangyang District Bureau of Langfang City Public Security Bureau of Hebei Province reported a real -name report of Langfang's judicial appraisal agency, saying that the forensic doctor "ignored the facts, tampered with the results of the facts, and identified it to achieve the protection of criminals." Essence The forensic doctor then surrendered. Because the Guangyang Branch of the Langfang City Public Security Bureau happened to be the case handling institution of the case of investigating the Tang people barbecue restaurant in Hebei Province, and some netizens have expressed dissatisfaction and doubts about the identification of "minor injuries" announced by the public security organs. The news made many netizens imagine. On July 6, an overseas self -media account integrated the news with the rumors of the death of the two female victims to make the so -called "truth" of rape and throwing death. In fact, according to the "Notice" issued by the Judicial Bureau of Guangyang District on July 2, the police of Guangyang reported that the director of Langfang Edburg Judicial Medical Appraisal Center was the act of defending his rights, and it was not related to the Tangshan case. Moreover, the judicial appraisal agency of the two light -injured women in Tangshan's case was not the Judicial Appraisal Center of the Edburg Judicial Medicine of Langfang, but the Judicial Appraisal Science Research Institute directly under the Ministry of Justice. It is the most authoritative national judicial appraisal institution.
In addition, deleting text and blocking is only a means of blocking. Only by action can we win the hearts of the people and win the trust of the public. A solid investigation and response to each real -name report, taking "Thunder Action" for the evil forces is a practical and effective measure to save the government's credibility. The local government has taken action, but watching fairness and justice, which gives the people a sense of security, takes a long time.
Reference format for this article:
I came south. Tangshan barbecue restaurant, you may not have thought of [J]. Young reporter, 2022 (14): 126.
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