Focus on the version of the meeting 丨 a collision: gathered in big coffee, brainstorming

On the afternoon of July 22, the Fifth Qingdao International Copyright Expo Summit Forum was held at the Qingdao International Convention and Exhibition Center. The Summit Forum invited experts and scholars and industry elites in the field of copyright in the field of domestic and domestic copyrights, focusing on the theme of "copyright interconnection creative life", condensing forefront wisdom, discussing the direction of development, and starting a feast of brainstorming and ideological feast about copyright, innovation, and future.

On the afternoon of July 22, the Fifth Qingdao International Copyright Expo Summit Forum was held at the Qingdao International Convention and Exhibition Center.

[ Keynote Speech ]

Zhang Hong, senior vice president of Zhongke Internet Data Technology Co., Ltd.

Blockchain is the best solution for copyright trading fragmentation

Zhang Hong, senior vice president of Zhongke Internet Data Technology Co., Ltd., brought a keynote speech on "Data Intelligence and Rights Media Copyright Service Ecology".

Zhang Hong said that Zhongke Networking Data Technology Co., Ltd. has a history of 15 years. It has deeply cultivated domestic media data and corporate consumption data. Data insight. "Good content will attract a lot of traffic. The blessing of future copyright trading big data can not only be refined, but also have a basic reference on the evaluation of the value of the content." Zhang Hong said.

"In the field of integrating the media, the fragmentation of the content is very serious, but the fragmented content can also be refined, making a quantitative assessment to make an important reference for the underlying value evaluation of the future copyright transaction. What kind of consumption power and preferences can better help the media do operations. "In Zhang Hong's view, the blockchain is the best solution for copyright transactions. Assistance of copyright transactions.

In terms of solving the problem of fragmented content, traditional media and offline audio and video transactions, and huge reserves, Zhang Hong said that they have built a copyright platform for melancholy media visual content. Data to solve the problem of fragmentation and storage of content. Audiovisual asset storage and confirmation, and intelligent labeling of content, which helps the rapid retrieval of asset content. The overall transaction process from automatic identification, pre -review to automation delivery and coding, and finally the launch of manual review can greatly improve the efficiency of transaction.

He Liangqing, Director of the Achievement Conversion Center of the Chinese Academy of Social Sciences

The "three swordsmen" of Yuan universe, blockchain and big data

The title brought by He Liangqing is "New Circuit and New Future: The Copyright Innovation of the Copyright Industry Under the Innovation of the Digital Economy". He said that digital copyrights can be understood as the network ownership of all publications and information, which can be transmitted through the network of network communication, or it can also be understood as a voucher for network communication. The digital copyright industry is a narrow sense of the confirmation of digital works, rights, rights protection, and transaction service management systems. The digital economy is an inevitable trend of the development of the times. The digital cultural industry is an important part of the digital economy. Digital copyright is digital culture. The development of the shield is a new format for the digital economy.

He Liangqing said, "We are more familiar with advertising, photography, short videos, music, web, portrait, film and television, digital collections, self -media, news, etc., all involve copyright issues. In today's era, we can propose" Everyone is everyone. Copyright owners ", because each of us can stimulate creation." In the future, the copyright protection will be used in a lot of applications. Because protecting digital copyright is to protect innovation and encourage innovation. From the personal level, protecting the copyright stimulates creative enthusiasm. For enterprises, protecting copyright can shape a good business environment. Comprehensively strengthen the protection of intellectual property rights, stimulate the vitality of the whole society, and provide a strong guarantee for the implementation of new development concepts, building a new development pattern, promoting high -quality development, and strengthening intellectual property protection. The greatest competitive incentive.

How to protect digital copyright? He Liangqing said that there are many natural problems in digital works, such as files that can be replicated, content is easy to tamper, and the work is difficult to realize, and the information is difficult to trace the source. "Therefore, the most important link in protecting digital copyright is to use information technology. Power, use of power, rights protection, and transaction to do work. "

He Liangqing believes that the Yuan universe, blockchain and big data are the "three swordsmen" of digital copyright protection. The Yuan universe is a digital China strategy to propose the guiding ideology on the backline, and the big data is to use the network environment that is now interconnected to share and spread the digital content. It creates very good conditions, which is conducive to the circulation and monetization of digital copyright in the later period. It is conducive to the formation of digital content, and it is conducive to promoting the better development of the digital copyright industry; and the blockchain has the advantages of a new generation of information technology. For decentralization, non -tampering, encryption security, etc., it can solve digital works. It is difficult to confirm the right, difficult to take care of, difficulty tracing, difficulty obtaining evidence, and difficulty in trading.

[Round Table Forum]

China's local IP authorization industry is rising, and it plays an inestimable role in the process of brand authorization empowering the real economy and stimulating consumption. A good authorized IP can deepen brand value, shorten the distance between the brand and the audience, and bring more potential business opportunities to the enterprise. In this era of wind and surge, everyone has the opportunity to create a super IP, which also puts forward higher requirements for IP authorization to empower the industry.

On the new track of IP authorization, the authorization business of Aofei Entertainment covers multiple fields. Li Minna, deputy director of the authorized IP entertainment IP, explained the "Aofei Authorization Mode" when sharing experience in the round table forum: "We continue to update content and maintain popular topics in social media to ensure the popularity of the entire IP market. Now they will cooperate with head companies to make partners get closer to users, and accurately reach the crowd they want to reach. Touching users is an important channel for helping enterprises. "In 2015, Shaanxi Province History Museum and History Museum and History Museum and The IP image of "Tang Niu" in the cooperation of Xi'an Bridge Hendi Anime Technology Co., Ltd. has been in the same day since its birth. Qiao Qiao, the founder of Shaanxi Bridge Anime and Tang Niu IP, introduced, "On the one hand, it is necessary to see what this is from history and China, and at the same time, he can empower the times and innovate domestic goods. In the future, more cities will have their own IP. I hope everyone can empower Chinese culture and tell the story of Chinese. "

He Zhibao, chairman of the Jiaodong Peninsula Film and Television Industry Alliance, Chairman of the Qingdao Film and Television Producer Association, and Chairman of Qingdao Huanghai Film and Television Co., Ltd., said, "After participating in the first version of the Fair, we have strengthened the awareness of protecting the copyright. More than a dozen units of the Jiaodong Film and Television Industry Alliance, including Yantai, Weifang, Weihai, and Rizhao some backbone companies participating in the transactions and exhibitions of the version of the conference. Next year, we want to launch the province's film and television works, and even the country and international units. Come in Qingdao to attend the meeting. "

Chen Jie, deputy director of the Qingdao International Copyright Exchange Center, believes that "the entire copyright authorization industry has reached the best period of time, whether it is cultural, tourism, and economy, and there will be many industries to authorize more innovative models in the future."

Yan Shujun, deputy general manager of Rubber Valley Intellectual Property Co., Ltd., introduced, "Industrial design, the appearance of industrial products have both copyright attributes, and industrial copyrights cannot be ignored. We have experienced a lot of infringement and litigation in the process of innovation in the park. Laying intellectual property services in the park, the confirmation and authorization of copyright in the park, this is a relatively earlier thing we do. "

Pan Yi, a partner and chief creative officer of Shanghai Yiyu Culture Communication Co., Ltd., believes that "each city actually has uniqueness and temperature. In addition to natural landscapes, the humanities of the city are more important because people living in this city are In fact, it represents the temperature of this city. "

The director of the Qingdao University Intangible Cultural Heritage Research Center and the executive chairman of the Qingdao Handicraft Association believes that there may not be a version of the Fair as today, so many craftsmen will participate in the copyright. People, project persons, and persons in charge carried out some copyright transactions of related IP brands, which caused the copyright to reasonably and orderly affect others and spread to a wider field.

Chen Kunying, deputy secretary -general of the Cultural and Technology Promotion Committee of the Chinese Culture Management Association, believes that "the spread of Chinese culture must tell the story of Chinese and spread Chinese voices. We have always adhered to everyone as media people. I hope that everyone will spread together in the future. Non -heritage, spread city IP. "

[Project recommendation]

In the session of the global promotion conference of high -quality projects, Sun Xiaowen, deputy director of the Laoshan District Culture and Tourism Bureau, is promoted by the city's cultural tourism resources with the topic of "Xinchi Laoshan -Qingdao New Age Socialist Modernization International Metropolis Area Welcome"; Qingdao Sun Shuliang, general manager of Musa Culture Technology Co., Ltd., carried out the theme of Musas Music Technology Copyright Trading Service Platform with the theme of "Science and Technology Innovation Music Value".

Laoshan, beautiful scenery, long history, and humanities, mountains and sea cities are coexisting, Confucianism, Buddhism, and Taoism culture are heavy. With the in -depth development of the integration of tourism and cultural tourism in the whole region, when people come to Laoshan, it is not only the enjoyment of the beauty of food, the experience of physical and mental pleasure, but also the infiltration of historical and cultural, and the manifestation of humanistic care. Citizens and tourists will stay, feel, and integrate between the mountains and seas of Laoshan to enjoy the new tourism experience of the tourism era in the whole region.

Qingdao Musa Cultural Technology Co., Ltd. is the technical support and joint operator of the Shandong Music Copyright Trading Center. It is the first batch of national blockchain innovation application pilot (blockchain+copyright) partner. Music entertainment big data, music copyright protection and music copyright trading service providers with intelligent analysis technology are born from the national high -tech enterprise Sino -Science and Technology, and continuously accumulate and analyze the music user scene data. The track extends from music big data services to the field of music copyright services and digital collections supported by big data and new technologies. Cultural and creative copyright helps many creators and artists to improve the commercialization efficiency of copyrights, and contribute to the upgrading of Chinese music and cultural and creative industries and cultural prosperity.

Under the guidance of the National Copyright Administration, the Shandong Provincial Copyright Bureau, and the Qingdao Municipal Government, the Qingdao Musa Cultural and Technology Co., Ltd. and the Qingdao Cultural Property Rights Trading Center were co -established to create a one -stop copyright trading service platform, standardized and expanded the copyright trading model , Closely connecting supply and demand, improving the circulation efficiency of high -quality copyrights, and providing a one -stop service that integrates the deposit certificate, confirmation, rating, confirmation, and transaction for musicians and copyright owners.

Among them, the "Musa Music Purchase" applet is a mobile upgrade version of the music copyright trading platform, helping the copyright demand party more conveniently and quickly to conduct music copyright transactions. Provide exports to high -quality music works, and efficiently connect the copyright supply and demand with the innovative model of "technology+service". "Musa Music Tide Play" to unlock music more possibilities. Based on blockchain technology, it creates a digital music collection platform for music lovers and young consumer groups and new music tide communities. The platform focuses on the promotion of trendy and fun, "specialized and new", and "IP music" works that are "specialized in specialty", excellent quality and excellent quality, and inheriting Chinese culture, and cross -border integration. The value of innovative models discover and enlarge the value of music copyright. With decentralized innovative ecological connection users and creators, let users enjoy the value of the work while collecting the value, and allowing musicians and artists to obtain the benefits brought by copyright longer. All people are involved in the circulation of copyright transactions and enjoy the value of music at the same time.

Entropy map is a geographical space big data platform product launched by Musa Music Technology's upper -level shareholder. Including its catalyst habits, consumption preferences, life forms, etc. It helps to discover and match user consumption needs, and provide more accurate strategic support for copyright creation and transaction circulation. (Text/Peninsula All Media Reporter Yin Hongyan Guo Zhenliang Picture/Peninsula All Media Reporter He Yi Wu Yan)

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