Is the Magic rewarding the small money and drawing a prize? Is it IQ tax?There are more than 10,000 otakus for more than 10 months

Yangcheng Evening News all -media reporter Hu Yanlin Xi

There are products similar to blind boxes that cause controversy. Magic reward, a blind box form in the page of the member B membership B. Member purchased, self -employed e -commerce business launched on station B in 2017. Chen Jiafan, a veteran otaku in Guangzhou, has spent more than 10,000 yuan on the "Pandora Box" on Magic for more than a month. Recently, some users have emitted the Internet on the Internet that they have debt, saying that they are "the first person to buy magic to reward the building", which has aroused the attention of the outside world. The price of prizes is hundreds of times, and the balance of the prize pool is suspected to be public ... Is the similar blind box product "IQ tax"?

Why are young people easily "entering the pit"

Chen Jiafan told the Yangcheng Evening News reporter that once, he accidentally entered the membership page of members and began to contact Magic reward. In a set of products, it is spent more than ten yuan to hundreds of yuan, and one of the products can be obtained at random, similar to the blind -drawing box, the products include electronic equipment such as headset keyboards, hand -made two -dimensional peripheral products, and so on. At that time, the first hair he played with more than 1,000 yuan of super -god funds with 25 yuan, "then entered the pit, spent more than 10,000."

The devil model, super god, European emperor, and hidden models are the styles of the difficulty design from high to low, similar to the rules of "WeChat steps". "Occupy" page. The content and quantity of each group of products are different.

Recently, a station B user actively claimed to be "the first person to buy magic to reward the building". It spent more than 25,000 yuan in the magic reward in just over ten days, only 300 puzzles, and 40,000 back on their backs. Diversified foreign debt has aroused external attention. Some consumers vomited that the magic rewards were high and the gain value was low. However, Chen Jiafan said that he had won the magic king many times, and the super gods and hidden models were about once or 12 times each. However, he also said that "it is not worth it. This kind of thing is easier to go up. People who have poor self -control recommend not to understand." Chen Jiafan said that he wanted to draw the favorite hand -made, but most of them were not his own hands. "Still buying your favorite hand is the most worthy of.

"Blind Box Economy" has been repeatedly criticized

It is worth noting that in recent years, blind box products similar to magic rewards have been criticized for young people to pay huge "IQ taxes". This year's CCTV "315" party also criticized the hype of the blind box. "This mechanism has a certain gaming nature." Liao Jianxun, a partner of the Guangdong Guoding Law Firm and a member of the Management Committee, said in an interview with the Yangcheng Evening News reporter that the value of the user's actual product may be very low. The value of the goods in China is very large; secondly, the probability of drawing the magic kings and other styles is very low. "I hope the relevant market supervision and management departments will conduct research and investigation of such activities," he said.

Zhang Yi, CEO and chief analyst of Ai Media Consultation, told Yangcheng Evening News that most of the young users in station B, especially the students' appreciation and fascination with things are easily affected. Whether this product is appropriate is worth thinking about.

Although the magic reward product does not support 7 days without reason to return the goods, the reporter noticed that on the consumer service platform of "Black Cat Complaint", there are more than 3,000 complaints about Magic Awards, most of which are required to "return", "return", "refund", "refund", "refund" "Or" compensation ", etc., these complaints basically show" reply "or" completed ". "Whether the magic reward can become a continuous business, or whether it can be a business that supports the development of the future value -added business of station B, express concerns." Zhang Yi said.

The reporter from Yangcheng Evening News noticed that in the details of the product and the purchase of the purchase, there were no information such as the number of products in the prize pool. This means that consumers cannot know how much the remaining products in the prize pool, how much the probability of the style they want. Compared with similar entertainment products in Japan, the award pool of Bandai's "reward" is limited and transparent. The winning records are public and later players for reference. Liao Jianxun said that if the magic reward did adopt this opaque design, it violated the consumer's right to know.

These issues may be found in the "Shanghai Blind Box Business Activity Council Guidelines" issued by the Shanghai Market Supervision Bureau in January this year. , Passive information such as commodity distribution, the number of commodities, the probability of hidden models, the scope of the product value, and the number of times and amount of the number of times and amount of each series can be announced in a significant way to ensure that consumers know before buying. Encourage blind box operators to establish a guarantee mechanism, and to set up the upper limit of the amount and the upper limit of the number of times to guide rational consumption and avoid excessive hype of the secondary market.

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