Poetry and painting Jiangnan · Vitality Zhejiang 丨 Han Xu: Appreciate the "beauty" of Jiangnan in walking

Zhejiang News Client Reporter Jiang Xiaorong Design Lin Lin

In your eyes, what does Zhejiang look like?

Not long ago, the report of the Zhejiang Provincial Party Congress proposed to create a provincial brand of "poetry and painting Jiangnan, vibrant Zhejiang". These eight words have emerged in Zhejiang's strong historical heritage, beautiful landscape scenery, and a distinctive sense of historical and intentions. It also reflects the people of Zhejiang people who have always adhered to the cultural genes and traditions of creativity, showing the reform and opening up. Economic and social development.

If "Poetry and Painting Jiangnan, Vitality Zhejiang" is a postcard, how will you fix its picture, how will you write its story, and who do you want to send it to the distance?

Zhejiang News Client will depict this "postcard" belonging to Zhejiang with celebrities and celebrities who live in Zhejiang and Zhejiang.

In their eyes, "poetry and painting Jiangnan, vitality Zhejiang" turned out to be like this ...

Han Xu was born in Shandong and grew up in Inner Mongolia. At the age of 13, because his father went to work in Zhejiang University, he moved his family to Hangzhou. "When I arrived in the south, I really realized what was the hometown of fish and rice." He remembered the time when he first arrived in Hangzhou.

"From a young age, there are very few water, let alone fish. So for a long time after coming to Hangzhou, we have to burn five onion and oil sturgeon in our family. One. "Han Xu said funnyly. There are ducks, knowing, electric fans, refrigerators ... are the first time I have seen it, and it is very novel for a while.

It was also since then that Han Xu and Jiangnan have settled the "puzzlement". Gao first learned to draw painting. Three years later, I was admitted to the decoration design of the Chinese Academy of Fine Arts. At that time, the school stipulated that the buses could live in more than 7 stations, and his family happened to be 7 stops. So every day ride a bicycle, bypass half of the West Lake, and the West Lake in spring, summer, autumn and winter, is more familiar to him.

"Every time I come from a distant friend, I will take them to the West Lake, Nangping Evening Bell, Su Di Chunxiao, Pinghu Qiuyue ... You see, the ten seasons and twilight of the West Lake West Lake have been told." His feelings are different.

Over time, as the identity changes, as a designer of a urban space, he has a different understanding of the beauty of the city.

Drive to the West Lake Scenic Area, if you pay close attention, you will find that the signboard sign in the scenic area is different from the urban area. Less than 100 brands were designed by the Hanxu team of the West Lake application that year, and have been used until now. These signs with brown as the background and fonts are clearly identified to the location of the scenic area, and it is integrated with the surrounding environment. When it is not needed, it is invisible. When needed, it is in front of you.

Han Xu has always believed that urban aesthetics is not to let others see beauty, nor is it bright, but to make people feel that the design is appropriate. The designer of the urban space is like a beautician. Remove the extra things, and the city is simple.

In recent years, due to work reasons, Han Xu has almost traveled to Zhejiang, and he has also had a deeper and deeper understanding of Zhejiang.

For example, Han Xu participated in the design of the visual image and symbol system of the rural cultural hall in Zhejiang Province. Before the design, the creative team conducted a concentrated investigation of the rural historical relics of Zhejiang, the current status of the survival of rural life in Zhejiang, and the needs of rural cultural design, and visited some rural areas of Hangzhou, Ningbo, Shaoxing, Jinhua, and Wenzhou.

Han Xu and his creative team entered Xufu Village, Longshan Town, Cixi City, Ningbo. Unlike previous interviewed surveys, the team lived in the countryside, integrated into rural life through complete records and experienced "24 hours of rural areas", and at the same time integrated into into In rural culture. "It is not the same as the rural areas in imagination. At first, we set up to create a 'nostalgia' through visual design, but the economically developed rural Zhejiang rural areas are different from other parts of the country. Villagers who go out to work are very rare. The so -called "new villagers', so -called 'nostalgia' among the local villagers. On the contrary, foreign staff have their own nostalgia." Han Xu said, why is this not a vitality?

Another thing that impresses Han Xu is Wenzhou Longgang. "The development of Longgang in the 1980s was a ability to break down." He said. In recent years, he has been paying attention to the development of Longgang. Recently, he has been reading the book "Chinese Farmers' City", which has given him new inspiration. Longgang has been exploring, and there must be resistance, but they dare to be the spirit of being first, pursuing excellence, and surpassing themselves. Is this not a kind of vitality?

Han Xu said that although the development between urban and rural areas in the region is slightly gapd, the spirit of human beings should be similar. In the context of common prosperity, the provincial spirit is proposed at this time. In the past few months, Han Xu and his team are participating in the design of the provincial brand logo design of "Poetry and Painting Jiangnan · Vitality Zhejiang". He also has his own understanding of these eight words.

Han Xu believes that in everyone's impression, Jiangnan is a "IP" -the scenery, rich material, and cultural highland. "Poetry and Painting Jiangnan" describes not only the natural scenery, but also refined the leadership of economic and culture for a thousand years. The "vitality Zhejiang" pointed to the spirit of Zhejiang people. The economic model of Zhejiang is flat, and the vigorous development of the individual economy is like the vitality of Qianfan. This is an innovative spirit of dissatisfaction. Compared to "poetry and painting", the term "vitality" is more modern and futuristic, and it is also a refining summary of the current spirit of Zhejiang.

【Poetry and Painting Jiangnan · Vitality Zhejiang@Character Mountains】

Han Xu's impression

At 10 o'clock the day before the interview with Han Xu, he sent the interview place just when he returned from Dalian.After a few days of rest, in addition to going to Zhoushan and other places in the province, he also had to go to Sichuan and Xinjiang ... The whole summer vacation was full of work arrangements.

He seemed to have been on the road.

In the Chinese Academy of Fine Arts, from students to teachers, Han Xu has witnessed the Academy of Fine Arts from Nanshan to Xiangshan, Shanghai, to Liangzhu ... He said, "I have worked in every campus of the Academy of Fine Arts."

Since 2007, the Chinese Academy of Fine Arts has continuously strengthened strategic cooperation with cities across the country. He has also gone farther and farther in Zhejiang and radiating throughout the country.Every summer vacation, he takes students and teams to investigate and do projects in various places, and uses design to serve the society to spread the beauty to the landscape.

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