The main force of the promotion of the summer local tour and the doll group became the "Tourism 6 · 18" promotion

The repeated epidemic and the uncertainty of the inter -provincial travel allowed the core summer promotion of the "Tourism 6 · 18" this year to the local tour and baby group. On June 14, a reporter from Beijing Commercial Daily sorted out and found that this year's "June 18" promotion war in tourism companies is still very fierce. Many scenic spots and hotel companies have released "big intensity" preferential products. It has also become a new trend of this year. However, because of the opaque and incompetence of the refund and change, some consumers quickly placed the order while talking. During the downlink of the industry, when the epidemic is repeated, how to have confidence in their products and give consumers conveniently, it is a question of tourism companies known for service.

Aiming at the summer "picked welfare"

The annual "6 · 18" year of the "6 · 18" conference sounded again, and tourism companies also joined the promotion war, showing their own "signboards" products.

A reporter from Beijing Commercial Daily saw that international hotel groups such as Hilton, Marriott, Intercontinental, and other international hotels have released "massive" preferential products for the "6 · 18" promotion. Among them, Marriott Hotel launched the "1 yuan breakfast" activity. When consumers book the hotel, only 1 yuan is spent to redeem single or double buffet breakfast during the staying period; intercontinental hotels have launched two heavy -duty redemptions Products, which are the Tongzhong of the Tongtong of the Intercontinental National 100 Stores and Qiandao Lake Four Stores. In addition, Hilton Hotel has opened seven super groups on June 1 with the theme of "gathered by the head of the group and hi stocking summer". The head of the regiment selected the products of various regiments to choose sharp goods for consumers.

In addition to the major hotel groups, the scenic spots and theme parks have also begun to target the summer parent -child tour. Tianjin Haichang Polar Park opened daily spikes, and the "6. 18" adult spike single ticket was 99 yuan; Hangzhou Wildlife World launched the "6 · 18" special double -person half -year play card for a limited time of 599 yuan.

Flying Pig said that the new product of "June 18" for summer tourism design this year was launched. Suitable for concentration of "stocking" and flexible arrangements for traveling time is still the mainstream, and extend from hotels, museums, camping and other new gameplay. At the same time, the camping products of the recent fire also appeared in the camping products. RVs and cruise ships were also launched in the "6.18" of Feizhu.

The validity period is relaxed to the end of the year

Behind the stocking economy, various tourism companies can accelerate the "blood return" in the summer and the second half of the year.

The reporter from Beijing Commercial Daily saw from the official flagship store of Feizhu that some products have higher sales. For example, the monthly sales of "Intercontinental Hotel Group Hundred Stores with Breakfast with Breakfast" exceeded 10,000; Banyan Group ’s multi -stores nationwide for 2 nights to live in consecutive meals is 4589 ...

Although the sales volume is "not to be underestimated", a reporter from Beijing Commercial Daily found that most of the hotel products' check -in dates as of the end of September, and even hotels and homestays directly relaxed the validity period of check -in to the end of December.

The relevant person in charge of a hotel group who participated in the "6 · 18" promotion said: "Although participating in '6. 18' can indeed get a certain sales volume, except for the commission of the platform and the commission of the anchor, the remaining profits will be given to us There are not many. In addition, the products we sell are originally discounting prices of discounts, so it is very difficult to relieve the pressure of performance. "

"The cash flow of the current tourism company is tight, and it can also generate a certain amount of transaction amount to join the '6. 18'. The person in charge also talked.

From the perspective of the industry, due to the impact of the epidemic, the tourism market in the first half of this year is basically suspended, and the "6 · 18" is in the middle of the year and is also an important node. Layout the tourism market in the second half of the year, try to recover certain cash flow as much as possible.

Consumers need to see the rules of refund and reform

For the current changes in the epidemic, consumers are hesitating. Consumer Mr. Cui said: "I thought I was thinking in '6.18', buying tourism products of the coastal city, and planning to take him to the sea for a vacation after the summer vacation. However, because the epidemic is still changing, we have also something Hesitant, is considering whether to place an order. "

At present, Mr. Cui is not only concerned. Ms. Sun also told the Beijing Business Daily reporter: "Now I really worry about the epidemic, but I have to wait for another 5 months after missed '6. 18'. After that, because the epidemic canceled the itinerary, it was troublesome to understand the rules of retreating. "

In the view of the senior tourist expert Wang Xingbin, the epidemic is still changing, so consumers must pay attention to whether they can refund the commodity at any time during the epidemic, and no additional conditions and seizure are required. For merchants, we must consider the current consumption situation and the psychological situation of some tourists, how can it meet the different needs of tourists at any time and ensure that the quality of service is the most important.

In response to the tourism companies, what kind of tourism products should be launched, Wang Xingbin also said that it is still necessary to focus on the research and development of home tourism, parent -child tourism and other products.

Source | Beijing Business Daily

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