Theoretical vision ｜ Big bigger and stronger e -commerce platform

□ Pan Yong

The platform economy is a new economic system based on digital technology, a new economic system composed of data -driven, platform support, and network collaborative economic activity units. It is the general term of various economic relations based on digital platforms. As a new type of economic model, the platform economy has a positive role in integrating economic resources, optimizing the allocation of resources, and improving the efficiency of the industry. It is an important force for Henan to realize the conversion of economic kinetic energy.

E -commerce platform is a platform for enterprises or individuals to provide online transaction negotiations. Under the digital conditions, the e -commerce platform uses information technology and third -party payment as a means, based on virtual or real trading space or venues, promoting transactions between both parties or multi -party supply and demand. By restructuring the industrial chain and value chain association, it promotes three times to promote three times Industrial integration and development. It has the characteristics of bilateral (multilateral) market attributes, cross -externality (network externality), sharing win -win, openness, and other characteristics. The "Implementation Opinions on Accelerating the Healthy Development of Platform Economic" pointed out the direction of e -commerce platforms as one of the eight key areas of focusing on Henan.

Henan e -commerce development advantage appears

With the rapid development of the Internet and the support of related policies, Henan e -commerce has developed rapidly and has become a new driving force for economic development. Especially since the epidemic of new crown pneumonia, Henan e -commerce has grown against the trend and has played an irreplaceable role in the stable economy. According to statistics from the State Statistics Bureau's e -commerce trading platform, in 2021, Henan Province's commodity and service e -commerce transactions were 1152.613 billion yuan, an increase of 21.8%over the same period last year, and a national average growth rate of 2.3 percentage points. Among them, cross -border e -commerce import and export transactions reached 2018.3 billion yuan, an increase of 15.7%year -on -year. At present, there are three cross -border e -commerce comprehensive test areas in Zhengzhou, Luoyang, and Nanyang, as well as Zhengzhou, Luoyang, Nanyang, Shangqiu, Kaifeng, Jiaozuo, Xuchang's 7 cross -border e -commerce retail import pilot cities, forming cross -border e -commerce New growth point.

At present, industrial e -commerce has become a new engine for high -quality development in Henan's manufacturing industry. Through the industrial e -commerce platform, it can effectively connect key supplies and demand -side information, accurately grasp real -time logistics and storage information, thereby improving the production capacity and scheduling efficiency of key supplies. Under the dual influence of rising rising cosmetic pneumonia epidemic and logistics costs, Henan Industrial E -commerce still maintains a strong growth trend. According to the data map released by the Ministry of Industry and Information Technology, in 2021, the level of integration and development index of the "two transformations" of Henan Province was 54.4, ranking 13th in the country.

The development level of the e -commerce industry needs to be further improved

In recent years, the economic development of the Henan platform has developed rapidly, and the level of cross -border e -commerce development has stabilized the first place in the central and western regions. However, there is still a significant gap with the developed provinces such as e -commerce such as Guangdong and Zhejiang. Henan's e -commerce industry platform market has a low degree of aggregation, the construction of the platform ecology has shortcomings, and the continuous innovation of cross -border e -commerce is more difficult. Henan lacks local e -commerce leading companies with national influence, lack of high -end e -commerce talents, and the development level of e -commerce in various places is uneven. From the perspective of the region, Zhengzhou e -commerce development is better than other cities; from the perspective of the industry, the development of e -commerce in the manufacturing and food industry is better than other industries.

Focus on completing shortcomings and optimization ecology as the focus

In the future, we will strengthen the Henan e -commerce platform, and we must vigorously develop the online economy, promote the in -depth integration of e -commerce towards three industries, accelerate the development of e -commerce services such as agency operations, network promotion, and data mining, and actively promote the innovation of e -commerce business formats, innovation in service innovation, service innovation And management innovation, focus on cultivating and introducing platform -type enterprises and e -commerce leading enterprises, supplement Henan's e -commerce industry shortcomings, optimize e -commerce development ecosystems, and make Henan a domestic and international influential e -commerce development highland.

Cultivate and strengthen local e -commerce brands and improve the level of e -commerce market. If a platform enterprise takes the lead in entering a field, or with technological and marketing advantages occupying a large market share in this field, due to the existence of the external effects and anchor effects of the cross -network The stronger the person. Therefore, it is particularly important to enhance the potential energy of e -commerce brands and build a representative large e -commerce platform in Henan. Local e -commerce platforms should be encouraged to connect with the industrial Internet platform to cultivate local e -commerce marketing and operating service providers. At the same time, relying on e -commerce industrial parks and industrial clusters, actively introduce well -known domestic and foreign e -commerce platform enterprises to settle in Henan, promote the establishment of regional headquarters, increase functional headquarters such as e -commerce logistics, operations, and settlement, and drive local e -commerce high quality develop.

Build a digital life consumption system and improve the ecology of the consumer Internet platform. The platform is a virtual or real trading venue. The platform itself does not produce products, but it can promote transactions between the supply and demand between both parties or multiple parties. It should be promoted to transform and upgrade the traditional retail industry from a single model of physical stores to online and offline combination sales models, and guide the healthy development of "Internet+" consumption such as the anchor economy, live broadcast economy, and non -contact consumption, and enhance online information interaction and data sharing. Promote the digitalization of the retail industry, build a group of smart business districts, smart neighborhoods, smart stores, smart pharmacy, and accelerate the layout of new formats such as unmanned experience stores, smart community stores, self -lifting cabinets, and cloud cabinets. Encourage retail enterprises and e -commerce platforms to use new technologies to build more new scenarios and new formats in smart retail, and improve new consumption supply ecology.

Create an e -commerce supply chain coordination platform and strengthen the integrated construction of upstream and downstream industrial chains. In the future, competition among enterprises will be competition between supply chains. For e -commerce companies, a high -quality supply chain system is an important guarantee for high -quality supply chain systems to highly transform product design into high -quality products and services and put on the target market. To grasp the rapid development of intelligent interactive technologies such as artificial intelligence, 5G, Internet, big data, blockchain, etc., seize the opportunity of mobile consumer explosive growth, new models and new business formats, and encourage traditional manufacturing enterprises to use the platform economy Purchasing, processing, design, manufacturing, sales, financing and other aspects have realized online, network, and coordinated, and promoted the traditional manufacturing industry to digital, flexible, intelligent, branding, platformization and ecological transformation. Promote institutional innovation and model innovation, and accelerate the high -quality development of cross -border e -commerce. Henan is located in the inland. There was no cross -border e -commerce business before, but with the advanced nature and scientific nature of Zhengzhou E trade plan, the "1210" model of customs supervision supervision of "e -commerce+bonded centers+mailing supervision" in the country was successful. The bottlenecks of cross -border trade "difficulty in customs clearance, difficulty in transportation, and difficulty in ticketing" make cross -border electronic trade simple and feasible. At present, the development level of cross -border e -commerce in Henan is at the forefront of the country. The "Zhengzhou model" of cross -border e -commerce has attracted attention to the country, and replicated and promoted in the national free trade zone and cross -border e -commerce comprehensive pilot zone. The government should increase policy support, promote the institutional innovation and model innovation of the cross -border e -commerce comprehensive experimental area, deepen the study of international trade rules such as RCEP and China -Europe Investment Agreement, and promote high -quality and high standards to promote China (Zhengzhou) cross -border e -commerce Comprehensive test area construction.

Accelerate the introduction and cultivation of e -commerce professionals and establish an e -commerce entrepreneurial center. Henan should accelerate the introduction of relevant talent policies to introduce first -class e -commerce professional teams and talents at home and abroad. Strengthen school -enterprise cooperation, make full use of Zhengzhou's college resources, support colleges and universities through relevant training institutions to train a group of practical management cadres or researchers. At the same time, the e -commerce entrepreneurial entrepreneurship and incubation centers that establish one -stop service for college students should be given to policy benefits to cultivate and develop local e -commerce platforms.

(The author is the dean and professor of the School of E -commerce and Logistics Management of Henan University of Economics and Law)

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