Artisan hand -made, live sales, exported abroad ... Centennial old -fashioned moon cake renewal machine

Text/Yangcheng Evening News all -media reporter Ma Siyong Wang Min

Figure/Yangcheng Evening News all -media reporter Ma Siyong

It is another year when the Mid -Autumn Festival moon cakes have a new taste.

On July 21, the century -old old -fashioned dining company Guangzhou Lianxiang Building Co., Ltd., which was deeply remembered in the heart of "Lao Guang", officially released the 2022 Mid -Autumn Festival Mooncake Products. This year's Lianxianglou moon cakes have set up trendy express. In addition to launching the classic and traditional flavor moon cakes, there are also new flavors full of fashion and development. With the optimization of the production line, the century -old craftsman moon cake has moved from the north and south of the country to the international market.

Sincerely, inheritance, handing moon cake with the heart of traditional craftsmen is a major feature of Lianxianglou. The traditional flavors such as Shuanghuang Chunzhong Bai Lotus Moon Cake and Moon Belly Mooncakes, which are launched this year, are still the "C positions" of many moon cake products. Open the festive red iron box full of traditional elements, and the orange -yellow Cantonese moon cakes are shining and dazzling against the liquid color. Each handmade moon cake is full of temperature made by the moon cake master, conveying the centenary cakers' abide by the inheritance and inheritance of the intangible cultural heritage. In the full moon, the heart -made moon cake passed the blessings of the Mid -Autumn Festival reunion to millions of households.

Classic traditional iron box packaging is still dazzling

However, hand -made moon cakes are also facing production problems. Packaging, baking temperature, cake color and other issues have become one of the focus of time -honored samples. In order to ensure the quality of the old moon cake, in 2019, Guangzhou Lianxianglou Co., Ltd. invested in the construction of a factory in Panyu Shawan and puts advanced automated production equipment in a 50,000 square meter plant. He Jingyu, Assistant General Manager of Lianxianglou, said: "After 2-3 years of precipitation, the newly built production line further improves the quality of moon cake production this year. Control, the production efficiency of moon cakes is improved. "

Classic Cantonese Mooncake Cakes Dazzling

The high -speed express sales sold online to the north and south of the country to the north and south of the country. Lianxiang Building, which has a century -old history, actively takes the express train sold by e -commerce and starts live sales on the e -commerce platform. "Compared with only graphic explanations before, this year's pioneering attempts to sell moon cakes in the form of e -commerce live broadcasts." He Jingyu said: "In addition to the Northeast region of moon cakes and lotus stuffing, there are Gansu and Xinjiang in the Northwest region. Select the lotus grown filling produced by Lianxianglou to make special pastries. "

Guangzhou old moon cakes are sold throughout the country. Outside of the country, Lianxianglou moon cakes are also very popular. He Jingyu said: "From this year's order, Lianxianglou moon cakes and fillings have been exported to Singapore, Canada, Africa and other regions. And the country. "

Classic tradition and trendy mouthmade moon cakes appeared together

Price is one of the issues that consumers care about. According to the Lianxianglou, the price of Lianxianglou this year will be the same as the year-on-year increase of 8%-10%last year.

The wave of young consumption sweeps, and the old name is also working hard to keep up with the pace of consumption tide to launch new products that meet the consumer needs of young groups. Such as the launch of the cranberry, durian and mango lipstick moon cakes that young people are favored, and the milk golden sandy moon cakes in the moon cake industry in recent years.

Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Xu Weilun

School pair | Peng Jiye

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