Increasing growth of Junle Bao milk powder in the second quarter of sales growth rate of 40%

Great Wall Network · Jiyun Client News (Reporter Wang Xuan) Recently, at the Fifth Infant Industry Segment Conference, Organic Milk Powder Conference, Liu Senmiao, vice president of Junlebao Dairy Group and general manager of milk powder business, revealed that Jun revealed that Jun Lebao Milk Powder's sales growth rate in the second quarter reached 40%, and the heavy customer chain channels achieved major breakthroughs. Youcai organic milk powder achieved a growth rate of more than 75%in the first half of the year. Faced with fierce market competition, Junle Bao, the leading brand of domestic milk powder, still handed over a dazzling transcript with product advantages, channel advantages and strategic advantages.

Liu Senmiao, vice president of Junlebao Dairy Group and general manager of milk powder business, spoke at the 2022 China Organic Milk Powder Conference.

Youcai's recognition of organic milk powder is expected to become the mainstream of the market

Liu Senmiao said that the excellent market performance of Youcai's organic milk powder in the first half of the year has contributed to the growth of the overall market of Junle Bao Milk. In recent years, with the deepening of scientific parenting concepts, the quality and natural parents have become the main demands of the new generation of parents. The pure and safe and nutritious health of organic milk powder will just meet the expectations of consumers, or it will become the mainstream of high -end milk powder and ultra -high -end milk powder. However, the layout of organic milk powder is a test for the entire industrial chain, brand, channel, and team building of the enterprise.

In 2020, Junlebao accurately insight into market demand, took the lead in organizing organic milk powder categories, and innovated the launch of a new generation of formula organic milk powder -Youcuo organic milk powder. This is the first organic milk powder in the industry to moderately hydrolyze the whole industry chain, adding 14 nutrients such as small molecular protein and probiotics, and the formula is more comprehensive. As a large single product created by Junlebao's gathering, Youcai Organic Milk Powder has achieved national sales leading in the country with the advantages of organic traceability and high -end formula, and has become the "organic milk powder ceiling" recognized by many consumers.

Junle Bao Youcai Organic Milk Powder Production Line.

Accelerate the layout of the category to promote sales of sales against the trend

The successful market layout is the main reason for the long -term stable development of Junle Bao Milk Fan. In the first half of this year, Junlebao Milk Powder's highest -content milk iron protein infant with milk powder with "interpretation of love", pure sheep milk powder "Zhenwei Ai" and new "Le Zhen" milk powder and other new products, the market response was good. Relying on the "high -content milk iron protein" advantage of far super competition, Junlebao milk powder is perfect and leads the ultra -high -end baby milk powder market. The launch of the first pure sheep milk powder also allowed Junlebao Milk Powder to achieve the strategic layout of "bull and sheep", which further consolidated the market advantage.

In addition, Junlebao Milk Powder also continues to deepen strategic cooperation with channel dealers, and achieves value symbiosis and win -win markets through service support and marketing. Earlier this year, Junlebao Junbao Mother and Baby Club was officially established. On the premise of meeting the high -quality needs of the mother and infants, the club serves partners to formulate a system for service operations for the operating characteristics of maternal and baby chain operations, clarify product planning ideas, and is committed to creating annual sales of over 100 million and over 10 million levels. Maternal and baby chain system. The establishment of the Junle Bao Jun Baoli Mother and Baby Club has given merchants and the market's strong confidence, and builds a good ecology of win -win cooperation.

The effectiveness of the internal code leads to the healthy development of the industry

Liu Senmiao also mentioned at the conference that Junlebao Milk Fans rely on the inner code system to achieve stable order to keep profits. The internal code system is a new measure for the control of the milk powder price disk and quality supervision. Different from the tank outer code. The inner code is a QR code that can only be visible to the inner aluminum film paper of the milk powder barrel. The inner code system can help enterprises and cooperate Partners and other information such as product logistics direction, consumer terminals, etc., accurately control the product sales channels.

After nearly a year of implementation, the internal code is made in stable price disks, preventing the goods from channeling, and constructing order. "Store profits have been protected", "The retention rate of passenger flow has improved", "improved performance, unexpectedly" ... As the volume of channel support continues to rise, questioning and watching gradually eliminate, more and more dealers, mothers and infants The owner became a firm supporter and supporter of the internal code system reform.

Junlebao Milk Milk Powder Tibetan code.

Looking forward to the future, Liu Senmiao said that Junlebao will continue to innovate milk powder category, expand product layout, start from consumer needs, and work with partners with products with better quality and more comprehensive nutrition for Chinese babies, so that the next generation of the motherland can drink well. milk powder.

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