Xinhua Quan Media+| 2022 China International Travel Fair

Xinhua News Agency, Kunming, July 22: 2022 China International Travel Fair

Xinhua News Agency reporters Yan Yong and Wang Mingyu

Scientific and technological innovation allowed Lijiang Ancient City, which has a history of more than 800 years, opened the door of the "Museum Tour" with a blind box, and walked into the mountains to come to a nostalgic journey ... On the morning of July 22, the 3 -day 2022 China International Tourism Transaction It will open in Kunming, Yunnan Province, and exhibitors and cultural tourism institutions in 71 countries and regions attend the meeting online and offline. The grand event of this literary travel industry is full of highlights.

Science and technology empower smart tourism

AI smart travel shooting, you can take a photo with beautiful scenery without leaving home; small programs such as "please get in the car on weekends", and precisely recommend hot lines for surrounding tourism and social travel ... At this current travel and Jiaotong Fair Smart tourism scenarios can be seen everywhere that technologies such as VR and artificial intelligence are becoming a key factor in improving the quality of tourism.

Zhang Hui, dean of the Institute of Modern Tourism Development of Beijing Jiaotong University, introduced that today tourists pay more attention to travel experience. In the past, the traditional tourism model of tourism was very different.

In the ancient city of Lijiang, Yunnan, scientific and technological innovation is giving this ancient city. 5G unmanned sightseeing vehicles, unmanned stores, smart voice maps, etc. make play more convenient; AI knowledge, no -sensing parking, and VR real -life guides make the scenic area supporting services more intelligent, tourists purchased by online stores through online stores Hand gifts can be delivered directly to home.

Not only "one mobile phone tour Yunnan", "one yard to tour Guizhou" and "intellectual travel Tianfu" and other smart tourism APPs also appeared at the current travel and Jiaotong Fair. It meets the needs of mass cultural tourism consumption upgrades.

"Museum Tour" is sought after by young people

Want to experience cultural relics and archeological work? Then let's remove a blind box first.

The first cultural Expo area has been established for the first time, attracting many well -known well -known Wenbo units such as the Palace Museum, the National Museum, the Shaanxi History Museum, and the Henan Museum to participate in the exhibition.

In the Henan Museum's exhibition area, staff member Xi Xiaoyu is showing the newly developed cultural and creative products. "This blind box is a miniature archeological scene, everyone can experience the magic of archeological work in person," he said.

Henan Museum has rich collection of cultural relic resources. In recent years, its cultural and creative team has sorted out these resources, developed more than a thousand cultural and creative products such as archeological blind boxes, so that the cultural relics "survived" and "tide", which was highly sought after by young people.

"This is one of the ways to open the museum. Cultural and creative products have shortened the distance between cultural relics and audiences, allowing people to have an interest in the museum and deepen their understanding." Wu Junhua, a offline sales manager of Henan Museum, said.

According to the exhibitors of the National Museum, in recent years, the "Museum Tour" has become more and more popular with young people. How to tell the story of cultural relics and museums has become an important issue.

At the same time, digital technology also brings new impetus to the development of the museum. The reporter saw on the big screen of the Beijing Lu Xun Museum's exhibition hall that the "Cloud Exhibition Hall" allowed the audience to see the structure of the entire museum. The interpreter on the same screen online let the audience understand Lu Xun's life experience in Xiamen, Guangzhou, and Shanghai. , To become a sense of immersion.

Open a more quality nostalgic journey

The village of Xiao Puxi, located in Jinghong City, Yunnan Province, is a Keino village with only more than 10 households. Originally, the traffic was closed here, and the villagers lived by planting tea. Even if they sat in the mountains and the sea of ​​clouds, few people came, and the villagers had a meager income. In recent years, more and more tourists have come here through transformation and improvement of village appearance and roads. The magnificent cloud sea has become a popular punch point, and one after another artist has come here to collect the style.

This is a rural tourism case brought by the exhibitors of the Tourism Fair. In Yunnan, there are many specialty villages like Xiao Puxi's village. Every weekend or holidays, these places have become a good place for citizens to leave.

The reporter learned at this tour of the trip that rural tourism has become more and more popular in recent years. On the one hand, it benefits from the in -depth promotion of ecological civilization construction in various places. Facilities also laid a solid foundation for rural tourism.

Living in the homestays with complete facilities, punching rural wind coffee houses, and experience farming culture in the process ... Reporters found in multiple exhibition areas, whether it is "hospitable Shandong" or "magnificent Guangxi", rural tourism has become the keywords for tourism promotion in various places. one. "Come here a journey of nostalgia. While relaxing your body and mind, you can regain childhood memories." An Anhui Pavilion said.

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