How can Xianghuang Chicken's price approach 80 yuan/only three volt chickens afford to eat?

Our reporter Xiao Wei "enters the chicken and eats native chickens, a good body for a year". Eating chickens in Sanfu Tian is the living custom of Hunan, Jiangxi and other places. However, on July 21, a reporter from "Securities Daily" visited the Hunan live poultry market and learned that the price of Xianghuang chicken one of the main varieties of yellow feather chickens was 79 yuan/piece, and the net weight of about 1.5 catties after slaughter was about 52.66 yuan. /catty. Rao is such a high price of Huang Yuji. The midstream wholesalers and downstream retailers directly called "no money." Analysts said that in addition to poultry feed price increases and decline in the ancestral existence, high temperature and heat caused the mortality rate of yellow feather chickens to rise, and the price increase in the circulation link is the main promoter of the current price increase of yellow feather chickens. Some people in the industry believe that the supply chain is integrated, the upstream and downstream industrial chain is used, and the yellow feather chicken breeding and deep processing listed companies with advanced breeding technology are more market competitive. Is the Xianghuang chicken be a "100 yuan chicken"? This year's Sanfu Tian was officially opened on July 16, and it will last 40 days. Regarding the diet during Futian, the people often say that "eating chickens with ups and downs, a good body for a year." Reluctant chicken is the dietary customs of Hunan, Hubei, Jiangxi, Guangxi, Guizhou and other places. The chickens selected in Hunan are generally Xianghuang chicken. They choose 1.5 pounds of small cocks, with ginger, garlic, millet pepper and other condiments. Traditional Chinese medicine also believes that the temperature and high humidity after the upsurge, and eating volt chicken has the effects of moisturizing, clearing heat, and replenishing qi. "Securities Daily" reporter saw at the entrance of Changsha Zhounan Middle School in Changsha, Hunan, the price of Xianghuang chicken has reached 79 yuan/piece. The actual price of a Hunan yellow chicken is already "100 yuan chicken". Looking at the sparse and listless Hunan yellow chicken in the chicken cage, Zhou Nan Middle School Caulian shop manager Zhou Benshun said with a bitter smile to reporters, "This year, the price of Xianghuang chicken increased by about 50%year -on -year, and the average quality was not as good as last year. But come to buy Xiangxiang. The customers of the yellow chicken have not been significantly reduced compared to previous years. "When talking about whether to make money, he said," It is difficult to make money for this sale, and our entry price is expensive. Now the temperature is high. Maybe watching (Xiang Yellow Chicken) at night is okay. As soon as I opened the door in the morning, I saw several hot dying in the cage. At present, you can only purchase small batches, sell it quickly, and sell it when you see money. . "Zhou Nan Middle School cuisine shop's Xianghuang chicken (photography: Xiao Wei) Changsha Haiji Star Farmers wholesale market is the largest" vegetable basket "in Hunan Province. Here, the same problem also plagues the wholesaler of Xianghuang chicken. Deng Xiangui, a wholesaler from Changde Ganlu Temple, has been engaged in the wholesale and sale of the chicken chicken for many years. He introduced the current situation to the reporter. The price has come up, but don't look at the price of the native chickens now, the risks behind it are not small, now it is just guaranteeing the capital. Because the weather is too hot, the chicken vendor is hot when the chicken vendor is collected from the breeding households. If you're approved, you have to put this part of the cost into the sales price. In our wholesaler, long -distance transportation is likely to die again. If you enter the city and enter the park, you will delay some time due to epidemic prevention procedures. Will go up. "The first company may benefit from the price of Xianghuang chicken rising. Li Binbin, an analyst of Huinong.com, said that it was not surprising. From the results of the big data monitoring of Huinong.com, the price of the soil chicken in Sanfu Tian was the season. As a result, the price of chickens will fall as the temperature falls, but this year may be an exception. He explained to reporters internal reasons, "In addition to the weather factors, the main reason is that the cost of feed has risen, which has pushed the cost of chicken farming. The scale of breeding. Sample survey data shows that the cultivation enthusiasm of radiors has decreased significantly, the storage of the ancestral chickens and the parents' chicken decline, and the price of chicken seedlings has risen all the way. The risk is increased, and the enthusiasm of farmers is not high. These non -seasonal factors will continue for a long time. It is expected that the price of yellow feather chickens represented by Xianghuang chicken will remain high. " The yellow feather chicken is generally mainly medium -slow -speed chicken, with a long breeding cycle, high ingredients, and more sensitive to the cost of feed. When the yellow feather chicken breeding company Lihua Co., Ltd. responded to investors, "Different yellow feather chickens with different breeding of the age of ingredients are also different. Usually, the meat ratio of slow -speed chicken is the highest. Correspondingly floating under the changes in the breed of chicken breeds raised. Affected by the high feed prices, the full cost of yellow feather chickens has been pushed to about 6.8 yuan/jin. " There is still a very considerable profit margin between 52.66 yuan/jin and a complete cost of 6.8 yuan/jin. In this regard, the person in charge of Xiangjia's shares expressed a relatively optimistic attitude to reporters. Operating status. For head enterprises with advanced breeding technology, automated slaughter lines, and cold chain freshness transportation, the market is good. Advanced breeding technology can effectively control the comprehensive breeding costs of feed, chicken seedlings, etc. For the processing time, the cold chain preservation transportation is sent directly to the door to save the intermediate circulation link, reduce logistics loss, and expand corporate profit space.

In the future, the development of the yellow feather chicken industry will inevitably be an integrated supply chain enterprise."According to the June sales briefing data of the two yellow feather chicken breeding companies, the number of live poultry, the amount, and the average price of the sales of live poultry have increased significantly. Among them, Lihua's sales of meat chickens (including chicken, slaughtering products and cooked products)34.901 million, sales revenue of 1.024 billion yuan, average sales price of hair chickens of 14.13 yuan/kg, and changes from the previous month of 1.08%, 9.17%, and 8.36%, respectively, 4.49%, 48.84%, and 34.06%.Live poultry is 34.809 million, with sales revenue of 81.9246 million yuan, and the average sales price is 12.90 yuan/kg. The month -on -month changes were 17.13%, 28.10%, and 9.60%.The handling Xiang Yellow Chicken (Picture: Xiangjia Shares) Picture | Xiao Wei Xiangjia Co., Ltd.

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