"Jinling Homestay Lecture Hall" opened a hundred homestays "charging"

Longhu.com (Reporter He Qi) On July 21, the first training class of the "Jinling Homestay Lecture Hall" was officially held in Nanjing Yunshui House B & B, Nanjing. At the scene, the "Jinling Homestay Lecture Hall" was officially unveiled. The quality improvement and service upgrade of rural homestays in the city.

Theory+practical new media empower the homestay marketing

In theoretical training, Li Qiuwen, deputy secretary -general of the Nanjing Homestay Association, explained the service etiquette and communication skills of the homestay reception service, and made suggestions on how the homestay improved its own services. Starting from the experience of the industry, it brings the theme of "Why do you like my dishes". Different raw materials and different cooking methods can be changed to innovate dishes with good excellent fragrances. A practical "dry goods training" has been provided, and the strong linkage of accommodation and food has promoted the development of homestay services in the direction of diversified.

"Come, download the editing software together when our homestay owner is convenient. I will use a simpler way to tell you the skills of shooting editing by short videos." Jiangsu Dragon Tiger Network reporter Zhang Yaxi explained the production of new media products through live demonstrations through live demonstrations. Methods and techniques, "What can Nanjing's beautiful villages be taken? Nature is the most primitive beauty. Taking space as the logic line, the combination of large scene+local close -up method, use the lens to display the rural homestay."

How to play from the media operation? At the scene, Internet celebrity experts and multi -platform signing travelers took the meat and flesh as an example to provide innovative ideas for the homestays on how to create a homestay IP, build a distinctive personality label, and continue to create. The effect of domain flow into a private domain flow.

"Su" said the development of the experience industry big coffee support and dinner development

"Our Lanyuan B & B always attaches importance to the experience of the guests. For example, when we receive an order on the Internet, we will immediately contact the guests to return to visit. It is suggested that the guests should add a WeChat and send the address, parking lot and other information to customers. After the store, the housekeeper will also recommend some strategies for surrounding tourism and food, talk to guests, convey the local culture of the homestay aesthetics and Gao Chun, and let the guest feel the warmth of the home. "Kong Huilan, the hostel of the homestay of Gaochun Lanyuan, shared it. "B & B+N "'s operating experience," At the same time, we also actively cooperate with some OTA platforms, such as cooperating with the "Les Rice Village" small program to launch a homestay package that integrates food, housing, and travel. If you can play old streets, eat food, experience picking and other projects, if you need it, we can also postpad them to them by express delivery. We hope to launch special homestay products by combining market hotspots to allow tourists to experience different differential experiences. New ideas and fun. "

Li Zhahui, the founder of Jiuju Wenjian, Li Zhaohui, director of the Zhejiang Homestay Federation, described the basic characteristics and business skills of the homestays from the current situation of the homestay, the spatial design of the homestay, the homestay incubation model and operation design, and the future road of the homestay. The interesting thing I met in the founding homestay also brought about the case of Zhejiang's excellent homestay operation cases. On how the homestay operating in the post -epidemic era, Li Zhaohui said: "We must adhere to employee training, regularly organize special activities, shape the homestay brand, and form their own core Competitiveness develops the homestay into a comprehensive cultural tourism life aesthetic space. "

This homestay training has attracted more than a hundred hostel practitioners to participate, and radiation has driven more related practitioners around the surrounding areas. The relevant person in charge of the Nanjing B & B Association said: "The long -term development of the homestay is inseparable from good operating philosophy and methods. In the future, we will establish a normalized, large -scale, brand -based training system and mechanism, and make many measures. 'B & B training brand, continue to carry out various homestay skills training classes, provide more reclaimed, reference and reference experience and practices for the majority of homestays, and inject new vitality and new momentum into the development of the Nanjing homestay industry. "

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