Warm Public Welfare | Yue Listening Beautiful Cantonese —— Da Ai Audio Large Public Welfare Action 2022 Sailing again

On the morning of July 22, the large -scale public welfare operation of "Big Love and Sound, Yue Listening Beautiful Guangdong" was officially launched at the Pearl River New Town Bus Terminal in Guangzhou. As a large -scale public welfare action brand in Guangdong Radio and Television, this year's "Big Love Audio" large -scale public welfare operation will carry out a series of public welfare communication activities around the theme of "Yue Listening Beautiful Guangdong", drive all sectors of society to participate in co -construction, co -governance, and promote the construction of beautiful Guangdong construction Everyone shares the results, and will continue to develop social resources, consolidate love forces, and help the construction of beautiful Guangdong. The event was hosted by Guangdong Radio and Television, and was hosted by the Voice of Guangdong Transportation, the Voice of the City, and the Guangzhou FAW Bus Co., Ltd.

In the midsummer season, "Guangdong Blue" and "Evening Red" brushed the circle of friends, and repeatedly became "hot search words". On the land of Nanyue, the beautiful pictures of people and nature's harmonious students unfolded slowly. In recent years, Guangdong has firmly implemented the concept of "green water and green mountains is the golden mountains and silver mountains", which has promoted great changes in the quality of the ecological environment. The sky is blue, the mountains are greener, and the water is clearer, and the green is increasingly becoming a bright background for high -quality development.

2022 is a key year for the Communist Party of China to set up the second century -long goal and welcome the 20th National Congress of the Communist Party of China. The 13th Party Congress of Guangdong Province proposed that it is necessary to continue to strengthen the construction of ecological civilization and strive to create a beautiful Guangdong model for beautiful China. Actively and steadily promote carbon peak carbon neutralization, thoroughly fight pollution prevention and control, and continue to strengthen ecological construction and protection, so that Guangdong's earth is always in Qingshan, showing water Changqing and air.

Moderator: Hu Anyu (right) Li Jia (left)

Zhou Wei, a member of the Party Committee and Deputy Director of Guangdong Radio and Television, delivered a speech

Xie Weixiu, Deputy Secretary of the Party Committee, Director and Trade Union of Guangzhou Public Transport Group

At the launching ceremony, the three theme bus jointly created by Guangdong Radio and Television and Guangzhou FAW Bus Co., Ltd. officially unveiled, and the green environmental protection elements grasped the eye. These three theme buses will shuttle on the streets of Yangcheng and become a "mobile media live broadcast room", allowing the vivid stories of the ecological environment construction to enter ordinary people's homes in a nice, beautiful, and fun way.

Theme bus officially debuted

On the same day, the public welfare bank of the "Big Love" car was launched simultaneously, which also attracted many citizens to "check in". Six cars form the "mini version" rear box market in the station, coffee, handmade products, cultural and creative gifts ... the colorful stalls are full of fireworks. From now to October, no less than 100 cars in the "Audi Audio" organization have entered major cities and towns in Guangdong to show their innovative ideas in various industries in an open and novel form. ", Feel beautiful Guangdong's new weather.

In this year's "big love sound" large -scale public welfare operation, the frequency of Guangdong Broadcasting will combine its own positioning, extensively link resources, carry out relevant theme public welfare projects, and spread the positive energy of society in three dimensions:

——Burter Railway Media Center (News Broadcasting Frequency) launched a large -scale financing program "Walking on the Road to Rural Revitalization". Through a series of interviews and public welfare stage, it truly and vividly presents the picture volume of Guangdong's "strong agricultural, farmers, rural beauty". From the side of a unique perspective, the beautiful life achievements of Guangdong and the people's beautiful life.

——The frequency of the Pearl River Economic Broadcasting (Southern Life Broadcasting Frequency) focuses on "three rural areas and rural areas", launched heavy projects such as "Rural Revitalization and Watching Guangdong" and the first China International Prefabrication Industry Conference. Consumer cultural tourism booms such as rural tourism to do practical things for farmers.

——The Yangcheng Traffic Broadcasting Frequency (Sound frequency of the city) exerts the frequency advantage, and will plan the "big love and sound, be a civilized driver" charity initiative. At the same time, with the Guangzhou Road Affairs Center, they joined forces to create a "parking polite" civilized parking pop -up activity. With the Guangzhou Bus Station Management Company and other organizations, the "Ledong Pearl River · Red Dynamic platform" series is organized to create Guangzhou's first red music platform.

Voice of Guangdong Transportation and Guangzhou FAW Bus Limited

——The Voice of Music Broadcast Frequency (Cultural Broadcasting Frequency) will host green nature concerts in the most beautiful villages in Qingyuan, Guangdong, integrate resources such as record companies, cultural and entertainment companies, and organize a group of singers, excellent musicians, and bands to sing the most beautiful. Village song. Hold the "The Most Beautiful Rural Recitation", tell the story of rural development and the story of typical characters through the good voice of the host, and convey great love.

——The Voice of Nanyue Broadcasting Frequency (the Voice of the Pearl River) focuses on the construction of the ecological environment, conducts in -depth public welfare public welfare activities such as "non -waste cities" in various communities in Shenzhen, and organizes volunteers and citizens to participate in public welfare activities such as coral conservation to protect the blue ocean.

From July July to Golden Autumn in October, the frequency of Guangdong Broadcasting will be the same as the construction of beautiful Guangdong. This series of public welfare activities is planned to exhibit results before and after the "Guangdong Broadcasting Day" on October 20, further expanding the influence of the "big love and sound" brand, and helping to create a beautiful Guangdong model for beautiful China.

This year, the "big love" large -scale public welfare action moved towards the tenth year. Guangdong Radio and Television Station will hold a radio business competition that integrates the development practice, public welfare theme dissemination, and business learning competition "Great Love and Audio · The 4th Guangdong Broadcasting Media Innovation Competition and the 8th Broadcasting Public Welfare Advertising Competition". Broadcasting integration and innovation and development, exercise the ability of the program business personnel in the era of the media, and innovate the form of public welfare communication.

This year's Rong Media Innovation Contest plans to carry out 11 related themes including information, national tide, sports, tourism, rural revitalization, health, training, financial, cultural, home and home, and other studies. The Public Welfare Advertising Contest plan focuses on "the 20th National Congress of the Communist Party of China", "Our New Age", "Construction of the Guangdong -Hong Kong -Macao Greater Bay Area", "Building a Community of Human Destiny", "Promoting Red Culture Inherit Red Gene", "Struggler is Youth" " Inheritance of Chinese excellent traditional culture "," My Chinese Dream "," Comprehensive Promoting Rural Revitalization "," Socialist core values ​​"," Promoting High -quality Development "and" National Defense Education "and other related topics to conduct evaluations. Zhou Wei, member of the Party Committee and Deputy Director of Guangdong Radio and Television, Xie Weixiu, Deputy Secretary of the Party Committee, Director, Chairman of the Trade Union of Guangzhou Public Transport Group, Minister of Work Department of the Party Committee of Guangzhou Public Transport Group, Lin Tiejun, Secretary of the Party Committee of FAW The Minister of Relations Zheng Minshan and other leaders participated in the event.

For details of the event, please pay attention to the public account of various broadcasting frequency of Guangdong Radio and Television: Broadcasting Media Center, News Broadcasting, Pearl River Economic Broadcasting, Voice of Music, Voice of Transportation, City of City, Southern Life Broadcasting, Southern Yue Voice, and Sports Broadcasting.

[Editorial Office of Guangdong Radio and Television Editorial Committee, Guangdong News Broadcasting]

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