The brand matrix expands!7 agricultural products brand in Jinan won the title of a well -known provincial brand brand

Qilu.com · Lightning News, July 22. Recently, Jinan added 7 agricultural products brands to enter the title of well -known agricultural product brand in Shandong Province. Among them, Jinan Dingshi Tomato won the title of the seventh batch of public brands of the well -known agricultural products regional in Shandong Province. Technology Co., Ltd. Taste Skin Boat Watermelon, Jinan Ji Rose Rose Products Co., Ltd. Ji Mei brand rose crown, Shandong Anxin Seedlite Co., Ltd. Anxicense brand seedlings, Shandong Zhong Special Food Technology Co., Ltd. Le Goat Lamb Products Agricultural product brand has won the title of seventh batch of product brand of well -known agricultural products enterprises in Shandong Province. As of now, there are 6 well -known agricultural products regional public brands in Jinan and 51 well -known agricultural product brands in Shandong Province, with a total of 57, and continue to maintain the second place in the province.

In recent years, Jinan has vigorously implemented the agricultural brand strategy, and the city has basically formed a brand agriculture with the "1+10+N" brand agriculture with the public brands of the "Spring Water Family" regional public brands, district or county industrial public brands, and corporate product brands compete for "1+10+N". Development pattern.

Gradually strengthen the brand image of "Spring Water Family"

From traditional media to new media to establish a "spring water family" brand image, it has promoted the formation of propaganda matrix from municipal to province to the country. He has held a picture exhibition of "Spring Water Family" at Longao Building, holding Jinan Modern Agricultural Achievement Exhibition and Brand Agricultural Product Carnival at the North Plaza of Jinan Olympic North Plaza, producing "Spring Water Family" publicity paper cups, 15 larger sites and hot spots in Jinan Metro Positive public transport posters on the "Spring Water Family" publicity poster.

Leading authorized enterprises to participate in large -scale domestic exhibitions such as the National Agricultural Fair and Shanghai Asia Fruit Association, participating in local exhibitions such as Jinan E -commerce Expo, Jinan Flower Expo, brand agricultural carnival, etc. The local community in Jinan conducts production and sales. Using platforms such as "I am in the Spring Water Family", "Jinan Spring Water Family" public account video number and other platforms are the normalized publicity positions, adhere to the weekly update, and order "Spring Water Family" to authorize companies to interview and recommend "Spring Water Family". A total of more than 200 periods were issued, and the total number of clicks exceeded 500,000 times. Put the "Spring Water Family" advertisement on Jinan Radio and Television Station, Shandong Radio and Television Station and Greenland Center. Before CCTV-1 "News Broadcast" and CCTV-13 "News 30 points" golden period, put on the "Spring Water Family" promotional video and promote it. Hundreds of millions of people.

Constantly improving the "Spring Water Family" brand system

The four batches of authorizations have been carried out, and the total amount of enterprises and products authorized by the "Spring Water Family" has reached 73 and 230 respectively. The 14 county agricultural products regional public brands such as "Like the Shanghe River", "Longshan Agricultural Products", "Yuanwei Nanshan", "Good Miscelona", and other public brands in the county areas; 4 superior agricultural products have reached 4, and the total number of well -known agricultural products brands reached 57 One, 11 agricultural products brands were released on the list of the first batch of "good product Shandong" brands; Laiwu ginger and Zhangqiu green onions were shortlisted for the public brand of agricultural products in the agricultural product of the Chinese agricultural brand.

Gradually regulate the brand operation of the "Spring Water Family"

Jinan established the "Spring Water Family" brand creation work class, which was established by the leaders of the city, and issued institutional specifications such as the "Administrative Measures for the Management of Public Brands of Agricultural Products in Agricultural Products in Jinan City (Trial)". Relying on the "Spring Water Family" e -commerce platform, it provides 67 online stores, set up 10 sets of county and district brand malls, 1048 online items, and has a cumulative sales of more than 3.6 million yuan. In particular, during the epidemic, the consumption of the platform was used to benefit the people to benefit the people, driving more than 50 million yuan in sales of more than 2.6 million yuan. The model of "Spring Water Family+County Public Brands" is adopted, and 20 live activities around the Changqing District, starting areas, and southern mountainous areas of Changqing District, starting areas, and southern mountainous areas in Jinan are 20 sessions. Among them, the "Spring Water Family"+"Like the Shanghe River" brand linkage community activities, successfully held in the Rongsheng Times International Plaza in Jinan, opened the curtain of the "Spring Water Family"+county public brands into the community series activities and set up the establishment of the community series. The county brand agricultural products and community docking platforms allow high -quality agricultural products to reach millions of households, and let the community residents in Jinan enjoy the "agricultural exhibition" in front of the house.

According to reports, "Spring Water Family", as the "1+10+N" spring -honored brand matrix leader, uses the advantages of e -commerce platforms to empower the brand agricultural construction of Quancheng brand through the brand empowerment, operation and empowerment, and technical empowerment. It is gradually developing into a "golden business card" of Jinan Agriculture.

Lightning News reporter Geng Xin Correspondent Cui Yuan Correspondent Yin Huiyu reported

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