Travel ｜ Time is not upset to travel with the season

Author:Cultural Tourism China Time:2022.06.15

The repeated epidemic situation has hit the tourism industry. On the one hand, people's steps are blocked, and the radius of travel is greatly reduced. On the other hand, people's strong travel needs are sprayed.

Recently, the "Beautiful China · Beautiful Life" sponsored by the Ministry of Culture and Tourism Resources Development Department and the News Center launched the domestic tourism promotion activity in 2022. On the "learning strong country", Douyin, Weibo and other platforms, they opened the beautiful tourists for tourists. China's new path can be described as "long drought and Ganlin."

General Secretary Xi Jinping has proposed that it is necessary to rely on the unique scenery such as the existing mountains and rivers to make the city integrate into nature; let the residents look at the mountains, see the water, and remember the nostalgia. The epidemic blocks most people's travel pace, but it cannot stop people's longing for beautiful China and their love for a better life.

How to make a beautiful China and a beautiful life vividly interpreted and reflected? Restart the bags, start a wonderful journey, experience the beauty of nature between the green mountains and green mountains, feel the beauty of humanities in the customs of the local customs, and feel the beauty of the times in time and space.

Traveling with the solar term as a shaft

Spring days of viewing flowers, listening to rain in summer, watching the moon in the autumn, and snowing in winter, the four seasons reincarnation, the sun and the moon are replaced, it is a seasonal guide, and it is also a aesthetics of life. Following the climate, season, festivals and other changes, move time, follow the solar terms to travel, and is favored by travel enthusiasts.

"Cloud traveling" or strolling, time is always upset. The Ministry of Culture and Tourism conducts publicity activities with the "seasons" as the entry point. The "season" is the year and four seasons. Each place has its own scenery due to the changes in the season, and each becomes a hot spot in tourism. Beautiful China; "festivals", festivals, holidays, solar terms, and solar terms reactions, the law of four hours is an important opportunity to promote the tourism concept and tourism value of the new era; holidays and festivals are the time guarantee for the people to travel, and it is also promoting the outstanding China. Important nodes of traditional culture, strengthening the promotion of holiday holiday tourism, will help promote the recovery of the domestic tourism market, so that people can enjoy a better tourism life during the epidemic and holidays.

Taking "Season" as the scriptures, "festivals" as wealth, the Ministry of Culture and Tourism launched a series of characteristic tourism products such as "Following Seasoning China" and "Village Four Available Scenery", combined with local resources, highlighting seasonal characteristics, in order to enjoy flowers and greens, to enjoy flowers, to enjoy flowers, to appreciate flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, to enjoy flowers, and to enjoy flowers and enjoy flowers. Focusing on agricultural picking, idyllic tourism, folklore experience, parent -child leisure, etc., it focuses on the content, and promotes promotion with major media platforms to promote promotion of key villages and rural homestays around the line, driving benefits to stability and farmers' income.

Although the offline travel is blocked, the colorful "cloud travel" experience also allows tourists to experience the good scenery of Damei rural areas without leaving the house, and to recover the recovery of the recovery after the epidemic market.

Master the traffic password online tourism marketing heat

Fresh clothes are angry horses, galloping the frontiers, and the director of Yili Prefecture in the video Zheng Ce Ma Xueyuan to promote the people of the people across the country ...

In two years, more than 4 million powder sucking powder directly drives more than 2,800 people employment, indirectly drives more than 10,000 farmers and herdsmen to increase their income and become rich, helping farmers' live broadcast and cargo sales of 140 million yuan, which must be attributed to a Douyin The short video account "Director He said Yili."

The "Internet celebrity" director in the short video, He Jiaolong, deputy director of the Cultural Tourism Bureau of Yili Kazakh State in Yili, Xinjiang, relied on short videos and live broadcasts, attracting more than 4.2 million fans' attention. "Flow password".

"Now our live video activities have covered the characteristic and advantageous industries such as Xinjiang bee industry, forest and fruit industry, lavender industry, agriculture and animal husbandry." He Jiao Long said that the purpose of making short videos and live broadcasts is to cultivate sustainable inclusive flows. Let Xinjiang's farmers and herdsmen enjoy the dividend of the development of the digital economy.

According to statistics, with the stability of the epidemic prevention and control, the number of cultural tourism videos has increased significantly, and the tourism needs accumulated by users are being further released through the online platform. "Land" is transformed into the "dividend" of development, and "popularity" becomes the "human harmony" of development. Online tourism marketing intensity is affecting the market's direction in a strong attitude. The new media platform has the advantage of the market and tourists' major tourism consumption guidance capabilities. Relying on the network platform, data analysis based on user portraits and the creation of viscous social circles to improve exchanges and interaction. Important means.

Without leaving home, Douyin becomes a "cloud travel window"

According to statistics, Douyin's daily active users have reached 600 million, which has become one of the most active and influential platforms in the new media field. It is an important window for promoting local cultural tourism resources. Yunyou "China?

This time in 2022, domestic tourism promotion activities give full play to the consumption guidance advantage of the new media platform. On the Douyin platform, set up "Follow the Season Tour China" related topics and topic pages. Once launched, local cultural and tourism departments, tourism destinations, enterprises and enterprises and enterprises and enterprises and enterprises and enterprises and enterprises The majority of tourists responded positively and participated in activities through graphic, short videos and other forms.

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The Douyin platform uses the "1+X" mode for rolling planning. With#, relying on different seasonal, regions, festivals, and focusing on the idea of "season+city" Promotion. "1" is an open event, and "X" is several special activities or regional activities. In the spring, Douyin planned#在在在在在 at that time, and the cumulative exposure of more than 10 billion times; the upcoming#在在在在在在在在在在在 will also link the platform experts and cultural tourism departments from various places to targetedly. The topic of "Sanya Watching the Sea", "Guilin Playing Water", "Chengde Avoiding the Summer" and "Yunnan Watching the Cloud" and other directions to promote the recovery of the literary travel industry. Unlike the attractions on the previous platform, most of the ways of users and experts are promoted. Take # 与与与与 as an opportunity, Douyin launched the "Guide Come" special support plan at the same time. Douyin account with more professional explanation services for users.

It is understood that many professional tour guides are currently active on Douyin, such as "Hangzhou Xiaohei Zhu Ming" and "Putuo Mountain Little Marshal" have more than 10 million fans. In addition, for more "novice" tour guide creators, Douyin will provide online training courses and video exposure resources, and support novice tour guides to promote cultural tourist attractions.

The cultural travel industry is a labor -intensive industry. The joint and offline joint tourism promotion activities can not only promote the recovery of the cultural tourism industry, but also help to drive employment. Use the traffic effect to increase the volume, attract tourists to "check in", and continuously extend the cultural tourism industry chain through "live broadcast", so that the local people will get out of tourism to "get rich".

From "famous mountains and rivers" to "blue sea and blue sky" to "green mountains and green mountains", today's "beautiful industries" must not only be symbiosis of people and nature, but also a magnificent blueprint for depicting the new era. The mountains are greener, the water is clearer, and the sky is blue. As a typical symbol of the beautiful life of the people in the new era, tourism will play an important bridge role, allowing the people to move on the Kangzhuang Avenue that leads to a beautiful China and enjoy a better life.

Responsible editor: Jia Tingyi

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