Lijiang's post -95s, enough wild!

In Lijiang, a small town in the southwest of the southwest of Lijiang, it is not easy to break through a basketball. Especially under the impact of this wave of epidemics, it is even more difficult to develop a basketball business to develop a basketball business in a physical business model. Lijiang, a group of "willful" post -95s, chose such a thorny danger. road.

Regarding love and ideals, all the starting points of this younger are "The Yard · Field Academy".

He Xiaomin once worked briefly at the Shanghai Contemporary Art Museum. The experience left a distinctive trace on him, but he felt that art should not only stay in the gallery at any view, so he will put this kind of art about art. Aesthetics brought back to Lijiang and packed into the field. This basketball hall named by him and friends co -founded.

He Xitong claimed that he was a consecutive entrepreneur who had been in the game. From college to the present, he has created a tea brand with a group of like -minded seniors, and the field is the first stop of his concept of "New Chinese Tea House". Putting entrepreneurship back to her hometown of Lijiang, don't have a deep meaning for him.

Graduated from St. Petersburg and returned to China, and abandoned the work and living environment of Beishangguang's Youwo to return to Lijiang, but the master's degree in international trade majors was picked up in the wild courtyard. In Li Xin's view, it was far compared in Lijiang. The high salary of Beishangguang must have a sense of accomplishment.

The only definition of the basketball hall is in line with Xiao Xiaojun, leaving the unit's stable job. He puts his love for basketball and the regrets of failing to become professional players. They hit it, his dream.

They said that this is the worst era and the best era. Although others think they will be willful, stubborn, and not smooth enough or mature, they want to step on the opportunity of the big waves of the current era and use the post -95s to prove to proof I don't lie flat.

Text: Hong Xiaoting

Picture: He Xueting

Video: He Yuhui

Edit: Yang Lina

"The heart does not call things, and things are not". This is the famous saying written by Inamori in the book "Living Law". It is also the words that He Xitong often uses to reflect and encourage himself. "Heart collection" is exactly here.

He Xitong

Since college, He Xitong has embarked on the road to entrepreneurship.

Because Lijiang is one of the important towns of the ancient tea -horse ancient road, and He Xitong, who grew up in Lijiang from an early age, has a special feeling for this magical oriental leaves. So he found a group of predecessors who had been like a like -minded and deeply cultivated tea field for many years. They used their feet to measure all tea -producing villages south of the Lancang River Basin, and finally created the tea brand of "Pinxinji".

Their vision is to be a local tea company that can be loved by young people, and respects a brand concept close to his heart. After the 95th, He Xitong also hopes that these young people can follow their hearts to pursue their own hearts to pursue their own hearts to pursue their own hearts to pursue their own hearts to pursue their hearts The career and life you love.

After that, He Xitong, who was full of tossing, launched the field of cultural and creative series with Wang Linxi, the founder of Xiaolan Pigeon.

Although the career of the same age is a small success, it is often regrettable that the operating location of the two brands is not in Lijiang, but what to do back to Lijiang has always been pretending to be lingering in his heart. One obsession.

Until the beginning of this year, Lijiang's friends asked him to go to Wenrong Village to see a venue. It was a large open area with a traditional Naxi traditional wooden building. Friends wanted to build a professional basketball hall on this open space. Wooden Tower, the idea of ​​opening a new Chinese teahouse in Lijiang instantly tied his roots in his heart.

Many people sneered at his thoughts in the tea room in the basketball hall, but He Xitong had a clear and mature plan for it.

He Xitong named this space "wild courtyard", which was a bit "big hidden, hidden in the city".

In his opinion, because of the strong support and development of the tourism industry for many years, Lijiang has become a very inclusive city, which can accept all beautiful and novel foreign formats, and young people in Lijiang have deep recognition of local cultures such as tea leaves I feel, plus the new consumption of the new consumption of social attributes with the post -90s and 00s, so it has great enthusiasm, so it can create such a social function and enjoy the tea culture for them. The collection space of young people's basketball circles is his decision after careful consideration, and it is not the waywardness of others.

"This is the worst era and the best era." Asked about the epidemic, but choosing a physical entrepreneurial business, there will be worries in my heart. He Xitong admits that it is normal to have concerns. The market that sometimes fluctuated and stopped, allowing him to see some opportunities in the early thing in the turmoil. Many industries are experiencing shuffling. The market is in large waves. He firmly believes that as long as it is gold, he can glow in the wave of the era.

As the younger generation of the post -95s, the future of the future, if only the epidemic is used as a crisis like a beast -like crisis, it will eventually only drowns itself, and like Xitong as a long -term test as a long -term test , Work hard to discover the huge opportunities hidden in it, then they will eventually go around and break the waves.

Unlike He Xitong's forward -looking business thinking, and Xiaomin pays more attention to the presentation of art and vision. How to put the seemingly unattainable art in Beishangguang into the life of Lijiang. Thinking.

He Xiaomin

He Xiaomin, who was studying at the exhibition planning, has stayed at the Shanghai Contemporary Art Museum for a while after graduation. At that time, he was internship in the "Tower Calling" project team of the "Cross -Border+" exhibition series in the Shanghai Contemporary Art Museum. The field exhibition brings many new ideas to Xiaomin: an exhibition can make our imagination of the future clear and visible. In the foreseeable future, bring us to another space outside the earth. If Moving these exhibition elements into real life, the art will become specific.

The picture of the exhibition news comes from the Internet

The experience left a distinctive trace on him. He felt that art should not only stay in the gallery at any view, so he brought this aesthetics about art back to Lijiang and he was put into the wild courtyard. Several people co -founded the name of young basketball halls.

A foreign friend gave this yard an English name "THE YARD" to fit the tone of the design sense of American street basketball culture in the basketball hall. As soon as I entered the basketball hall, it was very attractive. The huge word "Lijiang" on the wall should be counted on the wall. Although it is just a simple and clean black and white tone, it has a sense of impact that can make the colors around. Signature photos of basketball superstars. All vision rushed to seize the purpose of young people in an instant.

In the design of the overall space, Xiaomin decided with Xiaomin and several of his partners, abandoning the current popular net red style, and retaining the essence of the wooden room. As a new Chinese teahouse on the second floor of the wooden house, it can maintain a certain social privacy and stand up and see the full picture of the basketball court. Here is a real cultural and creative brand area.

On the basketball court in front of the wooden tower, the main color he originally set was to learn from the color of the team logo in the NBA team. After trying the black gold color matching of the Warriors, because the texture of the wooden building was not in line, he so he did he Finally, the log color, black and white are the main colors, and the color selection of the basket brings the sense of hierarchy that young people like, echoing the orange logo on the beverage cup.

Art and sports, there is no indispensable gap between the two itself, but the long -established habitual cognition is built with a thick wall. What He Xiaomin wants to do is to break the traditional cognition. Let the young people in Lijiang who come to the field to do what they love in their favorite atmosphere.

Li Xin's hometown was in Shigu, and returning from studying abroad to join the wild courtyard, which happened to her by chance.

A few months ago, after studying the master's degree in international trade in St. Petersburg, St. Petersburg, Russia, she did not go to Beijing, Shanghai and Guangxi, who did not go to the international student, but returned to Lijiang as soon as possible. Come back.

Li Xin

On the one hand, three years when she was unable to go home in Russia because of the epidemic, she made her more deeply appreciate the importance of accompanying her family.

On the other hand, when she was undergraduate in Changsha before, she had participated in many large -scale reception activities in English, including receiving the Hong Kong Dr. and the World Rowing Team. When they communicated with them during the reception activity, Li Xin found that Li Xin found that There is actually a very wonderful combination between sports and culture, and she has always believed that Lijiang, a city with more and more international vision, can make her turn this combination into the reality of visible to the naked eye.

So after returning to Lijiang, Li Xin began to find a project that could give up her wish.

At this moment, several members of the wild courtyard found her and invited her to join it. Responsible for the daily operation and brand marketing of the venue. She gladly accepted the work that coincided with her initial ideas.

After living in St. Petersburg, who has a strong atmosphere of art and cultural and creative atmosphere, Li Xin is well versed in the operation of the city's young IP and builds the wild courtyard into Lijiang's iconic young brand. It is her most urgent thing at the moment. New media and short videos. Start trying here.

Li Xin admits that many friends have learned to paint at the Court of Fine Arts. In the later period, she will invite these friends to come to the Field Academy to hold a painting exhibition, or to teach children to draw ...

"In many ways, I still feel a reverse cultural impact, because Lijiang and St. Petersburg are many different. However, in just a few months, I have felt the impulse of the young people in Lijiang in the 95th. Dare to think and dare to go to break. Although many people think that our generation is still naive because of the age, but I want to say that we are working hard to grow, and we will always become a mature adult one day. "

Different from the rich life and study experience of several people, He Xiaojun, who is often joked as "a typical representative of the post -00s", has never left Lijiang.

He Xiaojun

At the age of 17, he entered the Lijiang Division to become a freshman of a physical education major. At that time, the teacher in the department saw his height and long arm and felt that he was a good seed in playing basketball, but when he asked, he found that he found him. Such a body advantage did not learn basketball, so the teacher took him to start a "devil style" training.

Because of the poor foundation, he accepted the enlightenment late and Xiao Jun paid several times the efforts of others to learn to play basketball. At night, others went back to rest. He was also trained on the empty basketball court alone. After studying for a year, because of rapid progress, he was selected into the school basketball team, on behalf of the school to fight the CUBA league. On the field, because of the performance of too eye -catching, some people questioned his age and student identity on the spot. Let him take out the ID card and student ID. Talent and hard work, and Xiaojun's basketball technology has made rapid progress, but because of the weak foundation became his flaw, he failed to embark on the road of professional basketball, which has also become the biggest regret in his life.

After graduating, He Xiaojun entered a unit as a sports special enrollment, but the work at a glance in the unit made him feel that his enthusiasm for basketball was disappeared by day after day, so he resigned from his family's opposition. This stable job joined the wild courtyard and became a basketball coach.

Here, and Xiaojun's daily task is to teach children to learn basketball. The height of 195 is surrounded by a group of small bean diceds. This picture has a different sense of contrast.

In our opinion, the repeated teachings of mechanical balls make him full of passion. He hopes that these children who love basketball and very talented children will be based on his professional training. On the road, with them, He Xiaojun also made up for the biggest regret in his heart.

Field courtyard is not their end.

He Xitong settled the first offline tea space in his career career here. The collision of the old -fashioned culture and the young preferences gave him the power to move forward on the road of entrepreneurship;

After Ho Xiaomin's understanding of art and aesthetics into the field, he began to find the next suitable venue. He did not know what the venue would look like, but it was definitely not a gallery or art museum;

Li Xin, He Xitong, He Xiaojun

Li Xin does not worry about graduating from English and international trade, he will forget the professional language in this basketball hall, because foreign children in the field running on the court every day;

Hyepermia who can't play the game for a long time can no longer be played, and the regrets in their hearts are gradually decreasing, because the sense of achievement obtained by teaching children to learn to play a professional play posture is not less honored than standing on the podium to hold the trophy.

In fact, He Xitong, He Xiaomin, Li Xin, and Xiaojun, they are just a microcosm, and countless young people in Lijiang are the same as them: Beishangguang's attraction is far from before, and the system is no longer them. The only way out, the doubts and criticisms of the crowd stepped on their feet. On the difficult land of Lijiang, they were breaking out of the "wild" road with their own attitude .... ...

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