"Camping heat" to expand Chinese tourism consumption

Cocae Camping Base (taken on July 1), located in the Sanpo Scenic Area, Baoding City, Hebei Province. Photo by Xinhua News Agency reporter Gao Bo

Xinhua News Agency, Shijiazhuang, July 22 (Reporter Gao Bo) "There are mountains and water around, not only can you watch stars at night, but also a bonfire party." Chen He believes that "the most important thing is that children can get close to nature and play freely."

Supporting a tent, setting up a sky curtain, and a table of meals ... In recent years, the new tourism format of "small gathering and large space" has been welcomed by consumers. Camping gradually heated up and became a popular way of leisure.

The 35 -year -old Jin Tanyu is the head of the Kano Sanpo Scenic Area Keye Camping Base and has been engaged in tourism -related work in Beijing for many years. In July 2021, Jin Tanyu returned to his hometown and founded this camping base.

"Our camp has 13 tents, and the business is good. We must book a week or two in advance for holidays." Jin Tanyu said that the epidemic has caused a lot of impact on long -term tourism and traditional tourism formats, but people's demands on tourism have not decreased. Experience and entertaining camping is a good choice.

Jin Tanyu (right), the head of the wild camping base in the wild Sanpo Scenic Area, serves customers (taken on July 19). Photo by Xinhua News Agency reporter Gao Bo

Since its operating camping base last year, Jin Tanyu has witnessed the rapid development of the industry. In his eyes, the camping has developed in the direction of "refined". "In addition to the night camping experience, we also provide guests with experience services such as camp afternoon tea, open -air theater, outdoor hiking".

Cui Li, a professor at the School of Tourism Sciences of the Second Institute of Foreign Languages ​​in Beijing, said that in the context of the normalization of the epidemic prevention and control, camping tourism rely on short -distance, close to nature, social and other attributes, and has become the choice of many tourists. With the gradual improvement of infrastructure such as urban and rural roads, camping has also become the product of economic and social development.

According to the relevant reports of the "Camping Economy" issued by Ai Media Consultation, the market size of China's domestic camps has increased by 4 times from 2014 to 2021, the scale increases from 7.71 billion yuan to 29.9 billion yuan, and the growth rate is expected to reach 18.6 in 2022 to 18.6 %, The market size will reach 35.46 billion yuan.

Wei Xiang, a researcher at the Institute of Finance and Economics of the Chinese Academy of Social Sciences, believes that the camping at first was to meet the needs of outdoor adventure in the wild sleeping needs. Casual way of accommodation.

"This tent is better sunscreen, it is particularly convenient to start, and comfortable camping. Now buying a small string light to increase the sense of atmosphere of outdoor camping." Since the summer, the businessmen have been busy, and the clerk can't come. Liu Yang, the person in charge of the outdoor store, personally served as a guide to introduce products to customers.

"Most customers are here to buy camping equipment such as tents and hammocks, and the turnover of 780,000 yuan for a weekend." Liu Yang said, "In the past two years, consumers have higher requirements for camping quality, and outdoor products in our store have also come from The initial tents, sleeping bags and other traditional hardware extend to new categories such as coffee, home, outdoor lamps, and camp cars. "

Liu Yang (first from left), head of the outdoor store in Xingtai City, introduced camping products to customers (taken on July 19). Photo by Xinhua News Agency reporter Gao Bo

With the development of the camping economy, some new models and new formats have emerged. "Camping+Scenic Area", "Camping+Research", "Camping+Sports" and other models were introduced into the tourism and vacation system. Camping products are richer and can meet consumer needs in all aspects.

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