Future Health | "You can swallow" toothpaste on the platforms such as Xiaohongshu and Douyin are "top winds"

Future Network, Beijing, June 15th (Reporter Li Bin) Recently, a consumer exposed the product "swallowing children's toothpaste" purchased by Xiaohongshu violated the "Advertising Law" and complained that the merchant was suspected of false publicity, but the complaint was complained The flow of many times on the Xiaohong Book Platform has not been feedback and caused heated discussion. "Food -grade" children's toothpaste was all the rage in the parent circle, and many parents took it as "the smartest invention." According to the official implementation of the regulatory regulations specifically for children's cosmetics, which was officially implemented from January 1, 2022, the requirements of the "Regulations on the Supervision and Management of Children's Cosmetics", children's cosmetics must not declare "food grade" and "edible", children's toothpaste, children's toothpaste, children's toothpaste, children's toothpaste, children's toothpaste, and children's toothpaste. It is also managed in accordance with this regulation. In the future, a reporter's investigation found that not only Xiaohongshu, but also many e -commerce platforms including Douyin, there are still a large number of children's toothpaste products sold on sale as "swallowing" and "edible grade", including Hua Wang and Tom Hut , GRIN and other well -known brands. The user complained many times, and the platform "kicking the ball"? On June 9, a parent who had purchased children's toothpaste in Xiaohongshu Shopping Mall exposed his bumpy experience of his complaint merchant on the Black Cat Complaint Platform. According to the black cat complaint platform information, Ms. Liu purchased a children's toothpaste at Xiaohongshu Mall, which was promoted as "swallowing". After purchasing, it is found that according to national regulations, the tags of children's toothpaste products must not be marked with "food grade" and "edible". Ms. Liu believes that this behavior is a false propaganda, so she filed a complaint with the official customer service of Xiaohongshu, but the complaint of the complaint on the Xiaohong Book Platform was circulated in many ways. The official customer service has not been resolved. Essence "In fact, during the complaint, there have been no senior customer service to contact me." Ms. Liu said, so she complained Xiaohongshu to the black cat complaint platform.

Picture source: Screenshot of the official website of the Black Cat Platform. At present, the official website of Black Cat platform shows that Ms. Liu's complaints have allocated merchant Xiaohongshu customer service, and Xiaohongshu customer service indicates that the user's complaint feedback has been received, and it will be appropriate as soon as possible. Contact consumers as soon as possible. For this reason, the reporter in the future contacted Ms. Liu, and Ms. Liu said, "I first complained on the Xiaohong Book platform, but the Xiaohong Book platform did not contact me at all. , The merchant bar gives me a refund for me only. "When the reporter asked whether there is now a complaint on a third -party platform, whether there is a connection between Xiaohongshu and dealing with the problem, Ms. Liu said," Later, Xiaohongshu contacted me , But did not compensate in accordance with the law, but compensated me a 30 yuan coupon. I said to the other party and disagree with this method. It is not useful. "In the future, the reporter in the Xiahongshu Mall browsed the shop" Protefix Dr. Dr. Directors Dinosaur toothpash Flagship Store "involved in Ms. Liu's complaint case. The next two baby oral cleaning device. However, the reporter searched for "swallowing children's toothpaste" in Xiaohongshu Mall and found that there are still similar products in the Little Red Book Mall, which has not been affected by the complaint.

According to Article 13 of the "Regulations on the Supervision and Administration of Children's Cosmetics": The label of children's cosmetics must not be marked with words or food -related patterns such as "food grade" and "edible". In addition, Article 3 stipulates that children's cosmetics refer to cosmetics such as cleaning, moisturizing, refreshing, sun protection and other effects suitable for children under 12 years of age (including 12 years old). At the same time, Article 21 stipulates that children's toothpaste shall be managed with reference to these regulations. Therefore, the above -mentioned little red book settled in the merchant violated the provision. In this regard, Ms. Liu believes that "a merchant who sells children's products has violated the rules in the most basic publicity, and the small red schoolbag shelter the merchant. It can swallow the "top wind" of children's toothpaste, involving a number of platforms and merchants. In fact, the state clearly stipulates that the corresponding products of merchants in the platform do not have much impact. Merchants and platforms. The reporter searched for "swallowing children's toothpaste" on multiple well -known e -commerce platforms. It all have different numbers of corresponding products on sale. After swallowing? "After that, the customer service may directly reply to" swallow ", or send the corresponding product. The reporter asked" whether the swallowing goods will affect the health of the child ". Including artificial preservative ingredients.

Picture source: In addition to this screenshot of an e -commerce platform, in the future, reporters from the Internet browsed the popular Douyin platform mall. The page was directly marked with "swallowing", and the reporter found that multiple videos with goods directly used "swallowing" as a selling point of healthy toothpaste to promote the products to users.

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