Industrial Bank's Five Line brand renewed the release of "Digital Promotion" to advance

The 5th Digital China Construction Summit was held in Fuzhou from July 23 to 24. The day before the meeting, Industrial Bank held in Fuzhou to "count the wisdom and rivers flow, which has been wide and fine -the five -line online brand conference", which focuses on creating digital industry and renewed the launch of "Promoting Butler", "Qian Big Workers", "Silver" Silver Platform "" Promotion and Putty "and" Promotional Life "five -line brand. Nearly a hundred people from finance, technology, Internet, new energy, logistics, cultural tourism, medical, fast -moving consumer goods and other industries and media reporters to the press conference. Tao Yiping, president of Industrial Bank, attended and delivered speeches. Peng and some subsidiaries and general branches attended the release.

In recent years, Industrial Bank has grasped the general trend and accelerated digital transformation and financial technology innovation. It has successively launched many online businesses for various customers such as enterprises, residents, and financial institutions. The results of benefit enterprises and convenience have been widely welcomed and affirmed by customers. With the in -depth advancement of digital transformation, the Industrial Bank is keenly aware that around the ecological construction of the scene, it integrates, upgrades, and regattates its online business, which is very necessary and just at the time.

"The five -line online business brand released today is a collection of the online business achievements of Industrial Bank. We are compatible with corporate funds, retail, and interbank functions around the function of improving customer experience, serving customer needs, facilitating customer operations, and opening -up and interoperability functions. The client also has also stored the product of investment, financing, payment settlement, and wealth management, and worked hard to create a brand flagship with distinctive features of fintech stars and sea. " express.

It is understood that through the upgrading and integration of the Five Line, the five -line brand realizes interconnection, breaking the original company's gold, retail, and interbank boundaries, incorporating financial services into more production and living scenarios, promoting the unbounded extension of customer service contacts, and realizing a digital industry. , One -stop scene service, actively build "the ability to connect together" and create a "best ecological empowerment bank".

At the press conference, the person in charge of the Fifth Line of the Industrial Bank of China made a focus on various brands. Among them, "Xingye Butler" is mainly for corporate customers. With the goal of "smart butler, Almighty Butler, intimate housekeeper, and unbounded housekeeper", it is committed to providing funds for financial management, payment settlement, cross -border financial services, supply chain financing and other multi -component finance. Services and strive to become the most intimate financial "housekeeper" for corporate customers. As of the end of June 2022, there were more than 400,000 "Xingye Butler" service companies. The cumulative number of transactions in the annual annual transaction exceeded 16 million strokes, and the cumulative transaction amount reached 1.12 trillion yuan.

"Qian Big Shopkeeper" has been accompanied by customers for more than 8 years. After renewal and upgrading, the "Qian Big Terring" will face retail, corporate gold, institutions, interbank and other customers. Comprehensive financial services such as wealth management, financial access, payment settlement, and information service are committed to becoming a first -class open financial platform for the market, so that more high -quality financial management will fly into ordinary people's homes and serve common prosperity. At present, the "Qian Big shopkeeper" cooperation agency has covered 62 banks, 8 financial subsidiaries, and 119 public fund companies to achieve cumulative sales of wealth products nearly 3 trillion yuan.

The "Yinyin Platform" is aimed at the same industry customers. It is the first brand cooperation brand launched in the industry in 2007. Adhering to the concept of open banking, after using new technology upgrades, the "Banking Platform" will be committed to providing comprehensive services such as investment and financing, wealth management, asset transactions, asset custody, and scientific and technological output. The peers ecosystem. By the end of June, there were 5,300 cooperation agencies of the "Bank of China", and the balance of wealthy cloud sales of wealth management products exceeded 270 billion yuan, and more than 3,000 public fund -raising funds were launched.

"Xingye inclusive" for inclusive customers such as small and micro enterprises and "agriculture, rural areas", takes online financing as the core. By alleviating the information asymmetry of banking enterprises, "online do", "let the data run more, let customers let customers let customers let customers let customers let customers let customers let customers let customers allow customers "Run less legs", effectively solve the pain points of customers' "difficulty in financing and expensive financing", and serve all -round comprehensive services such as small and medium -sized enterprises, individual industrial and commercial households, and small and micro -enterprise owners, and strive to become the main canal of accurate drip irrigation of financial live water. By the end of June, the loan balance of Pratt & Whitney and Micro -Enterprise of Industrial Bank exceeded 350 billion yuan.

"Promoting Life" is for individual consumers, building high -frequency, easy -to -use, and even financial and non -financial life scenarios, including cars, housing trading, and create unique one -stop living services and financial service platforms. The service of the face meets the diverse needs of users' "fun" trend. At present, there are more than 31 million registered users of "Industrial Life", with more than 11 million monthly living customers, a total of 85,000 cooperative merchants, and approximately 500 million customers.

In the digital era, Industrial Bank regarded digital transformation as the battle of life and death, continued to strengthen the hard power of technology and transformed into the soft power of the brand. This year, the bank has further launched the implementation of system reforms including science and technology strips, which will reform the scientific and technological organizational structure from the "one, one company, one company" to "one committee, four and one company", and implement the scientific and technological talent plan. The establishment of the Institute of Financial Science and Technology has established five major research directions such as scene finance, smart finance, cloud finance, security finance, and digital currency, fully release scientific and technological power, and provides strong support for foreign services for the five -line business brands.

"All brand construction work is to better serve customers. 'Customer-Business-benefits' is the basic business logic of the bank. Good brand benefits are the natural results of high-quality financial services."Moved from product leadership to customer -led, strive to create the ultimate experience of customers, truly create value for customers, obtain customer recognition with actual actions, continuously improve the quality and efficiency of financial services, and continuously brighten Xingye brand.

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