China Tourism Research Institute: In the first half of the year, the per capita education, culture and entertainment expenditure of residents decreased by 7.4% year -on -year

Cover news reporter Su Yu

On July 22, the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) held the third quarter academic achievement conference, and released the "National Consumption Data Report in the first half of 2022" at the meeting. The report shows that in the first half of this year, the domestic cultural consumer market showed the characteristics of overall tightening. More than 50 % of residents and tourists' offline cultural consumption frequency and consumer expenditure showed a downward trend.

The report shows that in the first half of the year, the per capita education, culture and entertainment expenditure of residents across the country was 1037 yuan, a year -on -year decrease of 7.4%, accounting for 8.8%of the per capita consumption expenditure. From the perspective of supply, due to the slowdown of consumer demand, there are strict and tight epidemic prevention measures in various places, which has put more pressure on the cultural consumer industry. 76.3%of the enterprises interviewed said that the business scale of cultural consumption declined significantly, and 21.2%of the respondents said that the business scale had declined to a certain extent.

The China Tourism Research Institute held the third quarter academic achievement conference.

From the perspective of localized consumption scenarios, the cultural and tourism and leisure radius in the first half of 2022 further contracted, and localized, close, and diverse cultural consumption dominated. The offline scenes of residents' cultural consumption are mainly concentrated in urban business districts, leisure blocks, culture Stadium, surrounding urban and villages. The cultural consumption content of residents and tourists mainly includes cultural influence and artistic experience, cultural venues visits, movie viewing drama, resident cultural experience, traditional cultural experience, and scientific and technological animation.

The report pointed out that the trend of the first half of 2022, online space has become the main scene of domestic cultural consumption and leisure. Residents' online culture and leisure consumer activities are concentrated on online film and television, live video, online performance, cultural venue cloud experience, knowledge charging, online lessons and other content. It can be seen that residents are willing to pay for high -quality online leisure products, and they are willing to carry out actual offline experience and consumption through online experiences for high -quality online leisure products.

More than 90 % of the respondents said that they would consume in tourism. The consumption content included the visit of cultural venues, the destination of punching in the literary petty bourgeoisie, watching the drama, and folk experience. In 10%-30%and 30%-60%. Visitors have a stronger perception of different places culture. In the tourism culture consumption arrangement, 51%of the respondents choose random cultural leisure activities. 21.2%of the respondents said that they specialize in customized cultural experience itineraries. 27%of the respondents chose to night at night Cultural consumption experience.

The report analyzes the expenditure and leisure preferences of urban and rural cultural consumption, and the cultural participation of rural residents is increasing. Based on the announcement of the National Bureau of Statistics, the cultural consumption -related expenditure of urban and rural areas in the pre -epidemic bureau maintained a relatively stable trend. Through the overall cultural consumption expenditure of residents, the gap between urban and rural cultural consumption was still very large. Entering the impact of the epidemic in 2020, the per capita cultural consumption expenditure of urban residents showed a significant decline. The overall expenditure of rural residents became rigid and the relative decrease was small.

In addition, the integration of trend culture and traditional culture stimulates the consumption vitality of urban business districts and leisure blocks. Focusing on the sense of unlimited, substitution, immersion of contemporary consumers, domestic commercial districts, cultural districts, and commercial complexes have accelerated the innovation exploration of trendy fashion, cultural creativity, scientific and technological empowerment, and scene creation. Consumer scene. History activation based on modern perspective continues to stimulate the vitality of cultural venues. Special research data shows that more than 60 % of consumers say that they will conduct cultural venues and movie viewing activities every six months or every quarter.

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