The Guangzhou Municipal Consumer Council released the results of the camping tent survey: More than half of the interviewees believed that the cost performance was not ideal
Author:China Consumer News Time:2022.07.22
How hot is the camping? Poetry and distance are in tents? On July 18, the results of the network questionnaire survey issued by the Campaign of Camping Tents issued by the Consumer Council of the Guangzhou City of Guangdong Province showed that the camping tent of the camping tent of the hand -throwing fast -opening dome and the price of less than 500 yuan was most popular with consumers, mainly used for the suburbs of the suburbs of the suburbs of the suburbs. Cunning or park green space leisure and other occasions; only 5.9%of consumers are satisfied with the purchased tents, and camping tents need to be improved.
It is understood that from May 30 to June 19 this year, the Guangzhou Municipal Consumer Council conducted a network questionnaire survey of camping tents through the WeChat public account. Among them, the 21-50 -year -old participants have the most, accounting for 91.7%of the total number of participants. To a certain extent, camping activities are more sought after among young and middle -aged people.
Among all participants, 91.1%of participants had purchased or intended to buy tents. 86.8%of participants said that they were mainly used for camping tents in family or friends, green space leisure in the city park.
Which type of tent is most popular with participants? The survey results show that the tent with high voting rate is in line with the following four characteristics: the appearance is dome (55.1%), the price range is 201-500 yuan (40.4%), and the capacity can be 3-4 people (52.8%), and the capacity range is 3-4 people (52.8%). The construction method is the speed of hand throwing (42.7%).
From the perspective of purchasing channels, participants are more inclined to choose online shopping platforms (78.3%), Commercial Super Stores (62.9%) and live room (27.8%) to buy tents. Factors affecting participants' purchase tents mainly include practical functions (68.3%), product prices (58.4%), brand reputation (53.2%), internal space (52.9%), appearance structure (49.2%), etc.
In terms of practical functions, the top three focus is: rainproof, waterproof, ground pad moisture -proof (75.7%), breathable, ventilation, cool (71.2%), sunscreen, UV prevention (63.8%). In addition, windproof, stable, anti -tilt (60.5%), mosquito prevention, flies, insects (47.1%) and fireproof and flame retardant functions (27.3%) have also received considerable attention.
According to the relevant person in charge of the Guangzhou Municipal Consumer Council, the participants believe that the current aspects of camping tents are to be improved mainly include: portability and functionality are not compatible (51.4%), the cost performance is not ideal (51.2%), and the construction steps are more complicated (45.6 45.6 %)Wait. Some participants said that some tents have problems such as inconsistent function and description, and poor face value design.
From the perspective of the subjective answers of the participants, only 5.9%of people are satisfied with the purchased tents, because of the high cost performance and convenient use. In addition, 19.1%said that they had experienced unpleasant purchases and use experiences, and concentrated performances were concentrated. In the following aspects:
The fabric accessories are not durable. Children's tents are high, but the materials are just a thin layer of cloth; the tent is cracking only twice or found that the screws are discovered when they use the third time; There is a large gap in the actual experience.
The practical function is not ideal.关于防蚊防虫功能,有参与者遭遇过蛇或虫子爬进帐篷的情况;关于防雨防风防晒功能,参与者称暴雨时躲进帐篷仍被淋湿,或防风拉紧带不够多、不防Ultraviolet and camping cold and wind prevention experience is not good. Regarding the ventilation function, some participants have pointed out that only one door has a tent and ventilation.
The construction steps are not convenient. Some participants said that the construction of a tent requires considerable time and strength, and it takes several people to complete it. Some participants also said that the installation tutorial looks simple, but it is not easy to act in actual operation.
The storage design is unreasonable. Participants point out that the design of the storage bag is unreasonable in size, which makes the storage very laborious, and it is difficult to fold the tent into a size that matches the storage bag. Some participants remind ordinary families that they are not suitable for buying professional camping tents, and they are inconvenient to use and storage.
The pre -sale introduction is not clear. When some participants went to the online store to buy tents, they found that the product introduction was not clear. Many tents did not distinguish from the appearance, but the price was very different. Consulting customer service could not get professional and clear answers, which led to the purchase of purchases. difficulty.
After -sales service is incomplete. Some participants encountered the incompetence of goods or products when they bought tents online, but the stores refused to return consumers. Some participants said that once the tent's hydraulic pump and other components are damaged, I don't know where to repair it.
Produced by Chinese Consumer Newspaper New Media Editorial Department
Source/China Consumer News · China Consumer Network
Author/Chen Xiaoying Li Qingshan
Edit/Duke
Supervision/He Yongpeng Ren Zhenyu
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