Under the wave of "light medical beauty", the rising hyaluronic acid injection of the tens of billions of markets

In addition to the summer, in addition to various tourism and entertainment venues, the passenger flow of medical and beauty institutions is also doubled.

In the era of face value, more and more people are not satisfied with relying on skin care and makeup, but to complete higher -level beauty demands through the form of medical beauty. The popularity of medical beauty has become higher, and the consumer population is also developing towards multiple circles.

"Beauty don't move the knife." With the continuous widening medical beauty market, such consumption voices have become louder, and non -surgical medical beauty projects with small wounds and low risks have ushered in high -speed growth. According to the data of the New Oxygen Data Research Institute, the proportion of non -surgical medical beauty users increased year by year. In 2021, the proportion of Chinese medical beauty non -surgical users increased to 83.1%to 15.07 million.

The "Light Medical Beauty" track is just red. Among them, hyaluronic acid -based injection items have become the first choice for many medical beauty consumers with its simple operation, obvious effect, and short recovery period.

What are the consumption preferences for injecting medical beauty projects in different circles? What are the new needs and new trends in the segmentation field in the future? On July 21, the First Financial Business Data Center (CBNDATA) jointly issued the "Insight Report of Chinese Women's Entry Medical Aesthetics" (hereinafter referred to as CBNDATA "Report"), relying on CBNData Consumption Research Data, hereby. Focusing on the injection medical beauty market, starting with the dimensions of development, portrait portrait, demand trends, etc., to explore the more possibilities of "scientific beauty".

The benign development of the light medical and beauty market, consumers' confidence in hyaluronic acid injection is enhanced

On the injection medical beauty market, according to the data of the Guanyan Report Network, the proportion of plastic surgery projects using hyaluronic acid as raw materials accounts for 66.59 %. CBNData's "Report" shows that it is predicted that my country's hyaluronic acid injection market in 2023 is expected to exceed 10 billion yuan.

From the perspective of the market environment, the domestic hyaluronic acid injection market has developed rapidly and has a lot of room for growth. At present, the domestic hyaluronic acid injection product line is in the prosperity stage of "hundreds of flowers", and import brands such as the United States, South Korea, and Sweden occupy a large market share, and domestic brands are also growing.

Under the high -speed development, the government has tightened the overall supervision of the overall medical beauty industry, strictly cracking down on the "black medical beauty" market and illegal medical cosmetic activities. Behind the rectification of chaos is challenges, and it also brings more opportunities to the industry. Quality products will get a more fair competitive environment.

In the post -epidemic era, medical and aesthetic institutions have strengthened the education of the C -end market, and consumers' acceptance of light medical beauty is also increasing. According to CBNData's "Report" survey data, although some consumers show a certain amount of consumption relegation after the epidemic, most people have a higher confidence index for hyaluronic acid injection at this stage, and the consumption popularity has not decreased.

From "primary" to "advanced", multi -circle changes in consumer groups

At present, the overall hyaluronic acid injection market presents a feminine, younger, and high -level consumption trend. The benign development of the market has led to the development of consumer groups in a variety of directions. On the one hand, the male group is eager to try. On the other hand, the consumer groups of women's consumer groups also subdivide the consumer characteristics of circles in different fields. According to age, income, consumption habits, interest labels, etc., the CBNDATA "Report" divides the four types of consumer groups: wanton youthful schools, young sisters, workplace beauty, and fashionistas to insight into the specific needs of hyaluronic acid injection projects.

First of all, from the perspective of the "wanton youth school" of the initial players, most of these groups are based on the post-00s/95 post-in-post in the workplace, and the monthly income is concentrated at 2,000-5,000 yuan. keep. According to CBNData's "Report" survey data, 57 % of users' budgets on hyaluronic acid injection are less than 2,000 yuan, and the average annual injection approach is concentrated at 1-2.

Among the advanced players "workplace beauty" group, most of them are mainly post -85/80s. They have experienced a certain social experience and have a certain savings, and they have higher requirements for exquisite life. The monthly income of this type of population is concentrated at 20,000 to 50,000 yuan, of which nearly 30 % of the users have an average annual hyaluronic acid injection budget of 20,000 to 50,000 yuan. They are willing to spend a month's salary for "beautiful business".

Under high aesthetic demands, the demand trend of hyaluronic acid injection consumer groups

Under the blessing of "face value economy", consumers' aesthetics continues to improve. At the same time, as they pay their willingness and payment ability in the medical beauty field, they also put forward more subdivisions and high -level ones of injection medicine beauty Ask.

A more obvious trend is that consumers began to pursue refined treatment of facial facial treatment through hyaluronic acid injection, and they will choose different facial shaping or facial lifting solutions based on demand. Among them, 71 % of consumers want to achieve the effect of improving facial contours. Among different interests, the needs of young "wanton youthful" and "younger sisters" is more intense; 59 % of consumers want to achieve the effect of improving facial aging. The highly preferred "workplace beauty" and "fashionista" preferences with high budgets are higher.

On the other hand, consumers' consumption concept in hyaluronic acid injection has long transitioned from a blind attempt to a scientific choice stage. According to CBNData's "Report" survey data, 59 % of consumers have become the most important consideration factors when choosing hyaluronic acid injection products. In addition, the natural degree and effect maintenance cycle of the back of the injection is also a question they care about.

On the basis of basic beauty appeal, consumers have begun to expose a more personalized medical beauty experience, trying to find more medical possibilities from "facial emotions".The younger post -90s crowd favored the facialness to be more attractive and feminine, while mature consumers hope to improve facial sorrow, anger, and tiredness, so that facial emotions will no longer appear rigid and negative.From "Medical Beauty" to "Light Medical Beauty", the threshold and cost of people's beauty are constantly decreasing. Medical beauty is no longer out of reach.More tolerant development.The field of injection medical beauty, which has attracted much attention, has shown a vigorous growth trend due to the continuous growth needs of consumers.People's pursuit of beauty will never stop, and the beauty of injection may usher in greater development space.

*Note: The screenshots in the article are selected from the "Insight Report of Chinese Women's Entry Medical Beauty People" (approval number: CN-JUV-221186)

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