Creative "Camping Wind" legitimate unlocking Longjiang "Camping+" traffic password

A tent, a curtain of the sky, a picnic, about three or five friends, with a family, sitting at the flowers and flowers, looking at the clouds and clouds ...

With the endless trend of "poetic habitat" life, stay away from the hustle and bustle, and enjoy the camping tour of "poetry and the distance" at the door of the house, and gradually become one of the current "net red" lifestyle. Camping has also developed from a niche outdoor hobby to the top flow of the epidemic era of explosive social platforms.

Recently, the reporter visited the provincial camping base, related industries and markets and found that not only "exquisite camping", "light luxury camping" and "urban camping" fire out of fire, and the creative "camping+" of integration of all things has also been deeply cultivated. To the industry, to the culture, the "traffic password" of the development of the camping economy in our province is assembled.

Camping+leisure: format promotes the opening of "net red" life

All the way north, Drunk Mei Longjiang. When departing from Harbin, a spectacular RV that "visiting Drunk Mei Longjiang G331 Frontier Road" was a large self -driving tour, when he entered the Chinese car camp on the 16th, the dew friends felt "stunning": the east side was adjacent to the east: the east side was adjacent to Heilongjiang, the west G331 National Highway, Jiejiang, forests, pastoral, beaches, tents ... Mufeng and water, leisurely, how can a "cool" say!

China Lang International Automobile Camp (the picture is provided by the interviewed unit)

"The first 5C -level self -driving car camp in our province is a super paradise that integrates self -driving camping, sports events, tourism, and research." Tan Shuyun, manager of the market sales department of the camp, proudly told reporters.

Since its operation in the fall of 2020, the camp has successfully received the observation of the Third Tourism Industry Development Conference in Heilongjiang Province, holding a number of people in the automobile camp folk beer barbecue festival, the display of intangible cultural heritage, and the Drunk Meilongjiang G331 Camp Cultural Festival and so on. Large -scale activities, so they are famous and quickly come out. At present, the camp is using new models, new formats, and new breakthroughs, leading the development of the integrated industry of Drunk Meilong G331 Frontier Road Travel Travel Industry.

With the outbreak of camping, the Heilongjiang Provincial Department of Culture Travel has launched 30 outdoor camping sites this year. On the 13th, the reporter came to one of the Longjiang Swan Lake Manor to take a self -driving tourist area and visited the camping area, fishing area, picking area and other venues.

Longjiang Swan Lake Manor Self -Driving Camp

"The estate covers an area of ​​290,000 square meters, has 15 light luxury tent hotels and 110 tent camps, which can meet the needs of camping enthusiasts all year round." The estate has been established for more than 10 years, and now actively transforms. On the basis of the original facilities, it has created a new format of camping industry.

Camping area

"People who are accustomed to stay at home!" Mr. Yu, who was caught here, told reporters that he and Luyou often came to camping here, "Especially the snow camping, wearing a down jacket, a cotton tent, ordered On the burning furnace, I am tired of playing with the children in the snow, and I will stew a hot beer stewed goose with a hot beer ... "

Camping area

The reporter's investigation found that many operators in our province are optimistic about the development momentum of the "camping" and have transformed or go to Malaysia camping projects, such as Hoer Mountain, Phoenix Mountain, Changling Lake, Sun Island, West Suburban Forest and other scenic spots around Harbin. Area. Camping tourism has become one of the "net celebrities" lifestyle in the era of micro -vacation.

Camping+industry: not only "play", but also "rich"

Camping heat also brought the surrounding economy.

The reporter found on the map of Gaode that Decathlon in various districts in Harbin has long been in the first place in the "sports outdoor hot list". On the 14th, the reporter came to Dekamon Edmonton.

tent

Outdoor folding chair

As soon as you go up the ladder, you can see a number of two -bedrooms, one -room, one -bedroom and one -living tent, which can accommodate many people's sky, built -in tables and chairs, air cushions, cars, and cooking utensils and lamps. At a glance, the impulse of "camping that came away once and said once" was born. "Since May, there are 2 two -bedroom and one -living tents of more than 3,000 yuan, 100 small and medium tents, 49 camping cars, 21 sky screens ... Total sales have increased by more than 20%over the same period last year." The store movement Sales assistant Chen Kexin told reporters.

Curtain

Today's camping thermal heat is no longer a simple tent to coax children to be happy. With the improvement of people's consumption level, exquisite camping and light luxury camping have become new pets. Various camping equipment has been continuously upgraded and upgraded. The quality is more refined, and the brand's popularity has shifted from abroad to domestic.

Camping equipment

Mr. Zou, the person in charge of a camp in Harbin, started camp activities since last year, while broadcasting the camping equipment of a domestic brand in China. "I did not expect that when it was broadcast, the sales situation far exceeded expectations." He told reporters: "Most of the camping equipment of foreign brands is domestic foundry, so Chinese people prefer domestic brands with low price and high cost performance."

Camping heat not only brought fire camping equipment, but also brought related entertainment activities with the operator and tide people's fancy gameplay. On the platform such as Douyin, the reporter saw a video of camping activities hosted by the Harbin Royal Marriral Equestrian Club to earn sufficient flow: water beaches, African drum performances, knight equestrian, riverside yacht, power umbrella flight, etc. "One -stop service.

Yumahui Light Luxury Camping Land

Knight equivalent

Riverside yacht

"Optimistic about the development prospects of the camping economy. In order to welcome the Dragon Boat Festival this year, two light luxury camping bases were built in Harbin, each can accommodate more than 200 people at the same time." On the 18th, Yang Haifeng, the founder of Harbin Royal Mahui, told reporters: " Visitors are mainly concentrated on weekends. They usually make a profit of two or three thousand yuan, and the weekends exceed 10,000 ... "A tent also brought the rural economy. Relying on the advantages of Yishan and Water in Xinli Village, Senke County, actively created camping bases, making it a "new landmark" for rural tourism and punching cards.

Xinli Village Camping Land

"The barbecue in the village can sell uncle to sell one or two thousand yuan a day. The baking venue and vessel business of the entrepreneurial youth Xiao Song also has more than a thousand income a day, and the income of a small shop and picking garden is several times more than before." Tang Chen, the deputy township chief of Songshugou Township, told reporters that the villagers at home have also become a service staff at the camping base and increased additional income.

Xinli Village Camping Land has become a "new landmark" in rural tourism (the picture is provided by the respondent)

Camping+culture: Give "soul" to show the charm of the city

Who said that the camping must be surrounded by mountains and rivers, wild green spaces? In cities, it can also meet the needs of the majority of exposed friends. The "urban camping" created by Xicheng Red Square in Harbin this summer has made a circle.

Xicheng Red Square Star Camp

On the 14th, the reporter came to the "Star Camping" in Xicheng Red Square. It was exquisite, fashionable, romantic, full of vision and impact. Every corner was a super blockbuster. At the same time, the diversified creativity of "Camping+" is added here: camping+cold drinks+barbecue+shop+cute pet+movie, which is "conventional movement"; camping+on -site painting+electronic music party+literary display+creative activities, uniquely possess IP charm.

Live painting

Talking about the creative background of "urban camping", Cui Qi, the person in charge of Xicheng Red Square Bingcheng Qingchuanghui, told reporters: "On the basis of the original industrialization background of Xicheng Red Square, combined with the favorite summer of young people to create personalized personalization Circle culture and social platforms, such as incorporating trunk markets, net red music, and gaming party to camping, and will soon start the "Ant City Camping Town" activity, making Harbin's urban camping more rich, value and souls ","

Xicheng Red Square Star Camping Beauty Blast Watch

Han Ying, who is camping, told reporters: "If you drive to the wild camping in the wild, it will take an hour or two on the road, and you can come after get off work here. It is immersed in culture and art and fashion trends. Camping is more magical."

On Harbin Jingwei Street, there is a coffee house with various camping equipment, which combines coffee culture with camping culture, and can also be called a must. The reporter learned that because the heroine likes coffee, the male lead likes camping, and has such a display ... The elegance and leisure of quietness in the trouble, and a sip of coffee, which is even more desperate for camping life.

"Camping+research" is also the enthusiastic activity of children this summer. Made in wood art, feel non -heritage charm; rice transplanting rice, experience agricultural planting; forest adventure, learning wild survival skills ... Lu Xiaowei, a third -year student parent, told reporters: "I reported to my child three camping research activities before the holiday. Put down the phone and stimulate the unknown interest in nature. "

"Camping+" circle culture

"In the context of the national camping heat, factors such as consumption situation, conceptual change, and epidemic affairs in our province present various 'camping+' new formats, from leisure and industry to cultural level, reflecting the dug of the camping industry, reflecting the dug of the camping industry At the same time as Shen Tuo, the city's urban heritage and brand value are constantly sublimating. "Zhu Xiaolei, an associate professor of History and Culture and Tourism College of Heilongjiang University, analyzed.

"Our province is rich in tourism resources, and the prospects for camping industry can be expected." Dong Guoli, president of Heilongjiang Self -Driving Tour and Camping Association, said: "In the future, it will continue to improve the construction of traffic facilities such as automobile camps and deploy a self -driving camping in the province. Through publicity, marketing, activities, etc., we will further attract Longjiang people and foreign tourists, and travel to Drunk Mei Longjiang. "

Source: Lottery News

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