The "hot soil plan" green dragon sample: chestnut ice cream Chengjin.com's most lively village is the live broadcast room

Today, chestnuts are not only exclusive to autumn, but also can taste the sweetness of sugar fried chestnuts in the hot summer. Recently, chestnuts from Qinhuangdao Qinhuangdao Qinglong Manchu Autonomous County became new net reds. Sales in cities such as Beijing and Shanghai were hot. The price of 5.9 yuan also made her stand out from the "sky -high" ice cream.

Behind the chestnut beef is the "chestnut grid" of Qinglong County.

Qinglong's chestnut planting area is 1 million acres. Due to the deep mountains, there are no brands and channels, chestnuts can only be sold at low prices each year. Until last year, a "chestnut Gege" came into the Hema. She also led her family to live broadcast, and even a 57 -year -old aunt joined it, and she could sell 3,000 orders overnight. Recently, the applets of chestnut popsicle and the ancient tree of chestnuts were also made.

From primary products to deep processing, Qinglong chestnut opened the industrial chain through digitalization. This is a sample of digital rural rejuvenation of Alibaba's "hot land plan", and it is also a group of rural women's self -reliance.

The "chestnut grid" fell in the sky

"Chestnut Gege" named Liu Lin, a 14 -year -old employee of Alibaba. Last year, she became a rural commissioner in Ali Public Welfare in Qinglong. She left her family and devoted her whole body to public welfare and rural revitalization. The folks here called her "sister Lin". Essence

Before the chestnuts listed in August last year, she organized a blind test of the Lieutenant Kemlatin, inviting Hema -related personnel to blindly tast them and vote for a better taste of chestnuts. In the end, Qinglong chestnuts won high tickets and became Hema suppliers. Four months later, 500 tons of green dragon chestnuts went to the table of people.

Since then, Liu Lin has called from "Sister Lin" to "chestnut grid".

74%of the Qinglong people are Manchu, and "Gege" is full of noble sense. The locals simply express their gratitude to Liu Lin with "chestnut Gege", and the folks specifically bought her traditional costumes. Put on the Qinglong chestnut endorsement.

Recently, Qinglong's chestnut popsicle also entered Hema. According to Hema, the simple shape of sugar fried chestnut old stick has become a trend of Internet celebrities: 11 consecutive days, the average daily sales increase is about 30%, which is the most intense among many ice cream products.

Liu Lin's professional sensitivity to work in Ali made her discover that modern people pay more and more attention to health and pursue the original flavor of food, so she wants to jointly develop real materials with Khaima. The characteristics of the characteristics can be better reflected. Second, incomplete chestnuts during the processing process can be used to make pops up again, which reduces losses on a large scale.

According to Zhu Pei, Hema Purchasing Manager, this newly developed popsicle is priced at 5.9 yuan. Despite the parity, it still uses a good material: the chestnut content is about 20%. In order to pursue the taste, the chestnuts that are evenly incorporated between 6 and 8 mm are not comfortable when they are large.

Liu Lin is now a half chestnut expert. She hopes to turn chestnuts into a food that has been tasted in all seasons, just like the "taro puree" that has recently burst into fire. Only deep -processed products can increase the added value of chestnuts and increase farmers' income. She expects that in 2022, chestnut ice cream will bring about 70 million income to Qinglong.

Rural women stand up half of the sky

Since 2019, Ali Public Welfare has sent more than 20 senior employees to remote counties. Liu Lin is one of the few rural female specialists. Liu Lin said that female special associations have a great advantage -stronger execution, stronger affinity, easy to get closer, establish trust with others, and more convenient to promote projects.

After the fame in World War I, Liu Lin brought Han Wenliang, a returning female college student from the Qinglong Wuzhishan Village to participate in the special event of the Barba Farm to help farmers. It sold nearly 30,000 orders at once, an average income of 1,000 yuan to 1500 farmers. The chestnut link sold 10,000 orders in 1 minute and sold 15,000 in 2 minutes. On the day, the logistics machine was broken twice, and the farmers in the entire village helped pack the order together.

Today, in Qinglong, the most lively place in the evening is not a supper stall, not a square dance park, but a live broadcast room of Han Wenliang. People in the village will be squeezed into her live broadcast room after dinner. Ask her how to open an online shop and make live broadcast.

After participating in the training, 57 -year -old Li Cuifen opened the online store for live broadcast. After more than 20 days, he sold a total of 9 orders. However, Aunt Li did not give up. Now it can sell 3,000 orders in one night. Some old customers have repurchased the 8th time. Aunt Li also won the award on behalf of Qinglong to participate in the national live broadcast competition.

Before Liu Lin came to Qinglong, there were only 8-9 Taobao shops here. Now there are 50 or 60 Taobao shops in the Village of Wuxi Mountain.

Liu Lin believes that the most critical reason for changing is the establishment of confidence. "Now all people have light in the eyes, confidence is more important than gold." In the process, she needs to continue to communicate with the leader and farmers to help them help them. Go to plan, establish confidence, and then drive the e -commerce atmosphere of the entire village.

Now, she is not just to help one or two people. The lives of 560,000 Qinglong people are changing. The fate of many rural women such as Han Wenliang and Li Cuifen has changed. In one year, 58 offline e -commerce training was carried out in Qinglong County, with more than 80 online games and covering 4,800 people. Among them, 3,300 women were female, and finally drove more than 600 women's creation and employment, with an average income of more than 3,000 yuan.

"The digital methods of Alibaba actually make up for the gaps of inconvenient traffic traffic in the mountains. Digital dividends make farmers benefit. The Qinglong model has very strong promotional significance in the country."Deputy Dean Zheng Shi said that Alibaba's "hot soil plan" is not only funding and resources to the countryside, but more importantly bring new ideas and confidence. E -commerce live broadcasts, not only production methods, but even for farmers, but evenThe lifestyle has also changed. "The folks have lived through the live broadcast, and the essence is also good. The young people returning from the big cities have also found a good room for development." Zhang Chenggang, an associate professor of the School of Labor and Economics of the University of Economics and Trade University, also said that Qinglong also said that Qinglong also said that Qinglong also said that Qinglong also said that Qinglong also said that Qinglong also said.For the e -commerce of agricultural products, the local economic development is driven. Among them, the government's innovation, the autonomy of farmers, and the connection between the Ali platform can only form all these resources and conditions can form a rural revitalization.Digital samples.

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