Cover comment | Wedding website fancy, the "escape" of young people forced the industry to reconstruct the business model

Jiang Yan

With the rise of the Internet economy, the wedding website has become an important way for young people to love and dating. However, young people seem to be increasingly "indifferent" about the marriage website. "Can you really find an object through a wedding website?" On social platforms, similar problems often follow the many vomits. In media reports, scandals related to the marriage website of "killing pigs", privacy leaks, false information, etc. are frequently exposed. A marriage report on "Gen Z" shows that young people like to find objects through interest activities, work and learning channels. The wedding website does not seem to be in the main consideration. (China Youth Daily)

Online marriage and dating are originally one of the hottest "tracks" in the Internet industry. However, in recent years, this business has been exhausted, and there is a great trend of premature failure. The reason can be said to be blame. Related platforms are closely profitable, and the profit is the picture. Dating has become "golden". The entire ecological chaos is clustered. Rather than that young people are becoming more and more indifferent to the wedding website, it is better to say that some wedding websites cannot be alive.

In the context of the mobile Internet, the scarcity and irreplaceability of the wedding website are greatly weakened, and the corresponding alternatives are endless. The social path has expanded, and young people would rather look forward to a natural encounter and fate through various offline life, learning, and social scenes, and do not want to "thunder" in the mixed ecology of the wedding website. From another perspective, when "marriage" is no longer just needed, then the marriage website with marriage as the ultimate goal has turned cold.

In the era of mobile Internet, traditional wedding websites look ancient. Under the general trend of "taking off with the fate", the kind of chasing lover who took the initiative to attack was a niche after all. When the wedding website loses its original purity and efficiency, young people naturally flow to more new choices. Young people accelerate the "escape" wedding website, which constitutes a strong force for the entire industry.

The wedding website is increasingly not to be seen by generations. A trend of visible to the naked eye is that the age level of its user base has quietly risen, which objectively weaken the traffic monetization ability, including advertising value. For this reason, there is no other way. Only by re -sorting out the business model and systematic reconstruction of product tone, we can make a difference in the mobile Internet wedding track.

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