The research advantage of scientific research is the foundation for the high -end market, and the long -termism of hi Linmen is effective

In recent years, the game of Chinese and foreign brands in the high -end market has begun to enter the fierce stage. Since Huawei withdrew from 5G high -end smartphones competition, Apple almost monopolized the domestic high -end mobile phone market, and on the other side, BYD overtaked Tesla's world's first in the world with the global sales of 640,000 new energy vehicles in half a year. High -end models have also formed a trend of "enclosure" to Tesla.

In the competition between domestic brands and foreign brands, the ability to master core technology has become the largest foundation for domestic brands to impact the high -end market. This trend has also begun to gradually blow from the forefront of technology to many domestic industries.

With the blessing of the trillion sleep economy track, the Chinese mattress industry has set off a new round of development, and domestic mattress brands have begun to impact on high -end markets occupied by foreign big names.

[Scientific research should become the long -termism of an enterprise]

It can be seen from the development of the global mattress industry that mastering core technology is the key to expanding market share and impacting high -end markets.

In 1983, Shida first launched the continuous spring system "wonderful and deducted" in the flagship product "Perfect Sleeeper", which successfully became famous in the market and ranked among the TOP3 of sales. Soon, the "Silian" brand born in the outskirts of Houston, Texas also joined the wave of spring innovation. In 1988, Silian successfully reached the top of the beautiful mattress market by the beauty -like induction spring Posturetech, which was independently developed. As soon as these foreign brands entered China, relying on the advantages of technology and manufacturing, they realized the dimension of the domestic high -end mattress market.

But domestic goods did not give up chasing. In 1984, Xilinmen, who had just started, anchored the road of scientific research and innovation, and continued to cultivate research and development to improve sleep and health. But the development of science and technology cannot be achieved overnight. Twelve years later, Xilinmen developed the first domestic ultrasonic bag -loaded spring mattress, achieving a breakthrough in the domestic mattress industry in this technology.

After the listing of Xilinmen in 2012, the company's investment in R & D further increased. Data show that from 2012 to 2021, Xilinmen invested a total of more than 600 million yuan in research and development, an increase of more than 500%.

In 2020, the air spring technology released by Xilinmen has attracted much attention. It has subverted the era of "technical monopoly" of foreign mattress brands. Smart 1, which is equipped with this technology, has also become the most patent mattress items.

Today, Xilinmen, who has become the leader of the industry, is through the accumulated scientific research advantages over the years to realize the transition from mattress brands to sleep technology brands.

["Scientific Research" is "monetizing"]

Adhering to research and development investment, taking the road of scientific research and innovation has always been risky, but when the amount of volume changes is sufficient, the monetization ability contained in scientific research is also very considerable.

On July 17 this year, Xilinmen has been listed for ten years. Compared with the start of 1984, Xilinmen has almost exploded in the past ten years, which is due to the technical heritage of the previous decades.

In the past ten years, the compound growth rate of mattress output value in my country has reached 10.8%, but the limelight of the rapidly rising sleep economy has even covered the mattress industry that has entered the "fast lane". According to the "Research Report of the Chinese Sleep Economy Market" of 2021-2025, my country's sleeping economy market will exceed trillion yuan in 2030.

Under the air outlet, countless new and old companies influx in the market, with a strange form of innovation, but the actual rules have not changed -industry innovation requires technological leadership, and technological breakthroughs require time precipitation.

From this point of view, Xilinmen, who has long been prepared in sleep technology, has occupied the first advantage. On the basic disk of mattress, Xilinmen has invested nearly 40 years, and has already owned nearly a thousand patents to lead the industry; purifying formaldehyde, gas springs, antibacterial anti -mites dual -core, etc. The transformation of sleep technology brands provides technical conditions; for 10 consecutive years, it has carried out research on Chinese sleep indexes with institutions such as the Chinese Academy of Social Sciences, China Sleep Research Association, and launched the first domestic sleep blue book.

From the perspective of effect, this transformation of Xilinmen is undoubtedly successful. Data show that the total revenue of Xilinmen was 897 million when it was first launched in 2012, an increase of 7.772 billion yuan, an increase of 766%; net profit increased from 101 million in 2012, an increase of 559 million yuan, an increase of 452%.

Behind the growth of revenue is the reflection of the route that Hi Linmen's adherence to scientific research is highly recognized. During the 2021 Tokyo Olympics, the Xixi Mattress used the national team athletes of the Sports and Training Bureau to prepare for the warranty product, providing sports sleep support and guarantee for Chinese athletes in the field.

In terms of a larger dimension, it is not just a happy door. Almost all Chinese companies walking on this road are almost leading the domestic leader and even the world's leading impact.

In order to avoid the emergence of high -end markets being monopolized by foreign companies, the core technology through scientific research is a compulsory course and consensus for Chinese companies with global vision today. On this road, "scientific research" is the best way to "realize" in the future.

- END -