[Cultural Industry Weekly] Jiulongkou Lotus Festival opened thousands of acres of lotus fields on the 23rd to start a new picture of cultural tourism integration

Xinhua Daily 15th Edition Cultural Industry Weekly Issue 22

Jiulongkou Lotus Festival and the eighth National Lotus Variety Exhibition will open in the "Fisheries Farming Reading" scenic spot in Jiulongkou, Jiulongkou, Jiulong, Jiulongkou. This event will continue from July to August. When the "Fisheries Farming and Reading" scenic spots are opened and open, the National Lotus variety exhibition will be held to build a good communication platform for the majority of lotus experts and scholars. Through the small scenery of lotus, the lotus varieties are displayed, and the essence of lotus culture is widely disseminated. At the same time, various forms of summer activities are carried out to shape the lotus brand with Jiulongkou characteristics and increase the popularity and reputation of Kowloon's cultural tourism.

Meet for a summer with "Lotus" IP

The Jiulongkou Water Water Network, located in Jianhu County, Yancheng, is staggered in the river. It is named after the Jiujiao River gathered in the middle and small islands of the lake, and has unique water ecological resources. Using such a congenital advantage, Jiulongkou created the "Fisheries Farming Reading" scenic spot next to the Huai Opera Town, rationally expanded and improved the original wetland park, and developed a new section of cultural tourism experience. There are more than 800 types of lotus in the scenic area, of which more than 200 species are cultivated in the cylinder, and more than 100 species are planted in lotus ponds. It is in the midsummer. More than 15,000 pots of aquatic flower varieties were selected at the main venue of the Lotus Festival. Lotus has been given many beautiful artistic contexts in traditional Chinese culture. Tang poetry, Song Ci, Chinese Painting, and Guqin songs have "lotus" everywhere. In order to make Heada landscape and cultural atmosphere collide with each other to stimulate the beauty of summer, the Lotus appreciation conference carefully created six fascinating lotus poetry and painting landscapes. Among them "Dang Xuan's liquor, the hibiscus on all sides", standing in the antique hexagonal pavilion surrounded by lotus leaves to appreciate the lotus, don't have a flavor. The route to appreciate the lottery will connect the six landscapes together to truly change the steps and the lotus scenes.

During the Lotus Festival, in addition to enjoying the beauty of nearly a thousand lotus varieties, you can also see a variety of "lotus" IP cultural and creative and creative in the "Good Wood Collection" market. The staff of the Lotus Festival told reporters that the cultural and creative products exhibited this time are not limited to the local area, as well as different "lotus" products from Sichuan and other places. The lotus tea set and lotus element porcelain of hundreds of dollars are all available. In addition to the beautiful and fun on the Lotus Festival, it is naturally "delicious". The person in charge of the catering of the "Fisheries Farming" scenic spot stated that they dug out the cultural connotation of the lotus festival food and make full use of the "Kowloon and Nine Fresh" ingredients in Kowloon, to create a "full lotus banquet" that can only be eaten in the local area, and artistic Gives the names and stories of each dish to deepen the cultural mood.

In addition, based on the superior ecological environment, rich and natural landscapes, and unique humanistic resources, the "Fisheries Farming and Reading" scenic spots have created several major sectors of Jiulong fishing, water village farm, lotus rhyme space, party spirit education base, and clean government education base. After experiencing the rural atmosphere of returning to the real, the beautiful and pleasant lotus garden scenery can also accept the influence of red culture. "Fisheries Farming Reading" is becoming a rural tourist destination for tourism, experience entertainment, and leisure.

Exchange by Huai Miscellaneous Culture

Next to the "Fisheries Farming" scenic area is the core section of the landscape of the Kowloon mouth -Huai Opera Town. The town is located in Shazhuang, a millennium ancient village. This is the birthplace and prosperity of the Huai opera. The first phase of the town has been opened. The scenic area with the core content of Huai Miscellaneous culture has its own net red temperament, which attracts young people to come here to check in.

Entering the first phase of the Huai Opera Town, there are the elements of Huai Miscellaneous. The old granary in the past half century is now transformed into the "Grasson Art Center". On the first floor is more than 300 square meters of Huai Opera Town Exhibition Hall. The past and present of this millennium ancient village. Visitors can also watch the Huai drama video while resting in the small theater in the center. Opposite the art center is the crown service hall. Visitors can wear exquisite Huai drama costumes, turn on drama makeup, hum a few words of Huai drama, and experience become Huai opera actors. There is also a training center for villagers and tourists to teach the Huai opera, and as the training base of Huai opera talents, "learning in Kowloon" and "acting in Kowloon", allowing the protection and inheritance of non -heritage culture to form a closed loop. In the east section of the core area of ​​the first phase to Shazhuang Opera Garden, the overall architectural style is based on the traditional water villagers' residence in northern Jiangsu. The center of the opera garden is the stage of the opera. The square is covered with the Baxian table for tourists to enjoy the show. After enjoying the players, they can taste the local traditional famous snacks in Jianhu County in the town.

It is understood that the first phase of the Huai Opera Town was opened to the public in October last year. The Tourism Research Institute nominated the "Huai Opera Inheritance Development Project" in the 2021 cultural tourism integration innovation project, and was included in the "Fourteenth Five -Year Plan" key cultural project by the Provincial Party Committee. During the National Day last year, the resort has more than 50,000 per day.

Today, the second phase of the Huai Opera Town is under construction. The classic Huai drama "Town" of the Mandarin Award is the prototype of the Wenhua Award. The scene, reappearing in the real scene of Shazhuang, shaping the unique style of "village in the play, the play in the village", making the Huai opera town not only a beautiful home for all villagers, but also the spiritual habitat and spiritual new home of foreign tourists.

Cultural tourism drives the people

Through the business card of "Lotus Festival", the Jiulongkou Tourism Resort has become the focus of many lotus enthusiasts. The continuous improvement of this brand's influence is making Jiulongkou a demonstration place for mutual integration between the cultural tourism industry and modern agriculture. With the normalization of the epidemic prevention and control, tourism policies in various places have actively implemented and promoted. Jianhu County Government grasped the actual situation, promoted the recovery and innovative development of the travel industry, and strived to adapt to the trend of changes in market supply and demand. Relying on the unique boutique lotus resources and traditional lotus culture of "Fisheries Farmers", create a consumption point for emerging cultural tourism, and show the humanistic heritage of Jianhu County. At the same time, the local villagers are driven from the lotus appreciation, lotus seeds, and lotus leaf to selling lotus, lotus, lotus root, and forming "production, supply, sales, processing" one dragon. Focusing on the "Lotus" IP, to create a multi -experiential amusement project such as aquaculture, fishing experience, barbecue farmers, etc., which allows surrounding villagers to strongly support local transformation and actively invest in related industries. We move towards common prosperity.

"Integrity" culture is the excellent traditional culture of the Chinese nation. The Huai Opera Town not only inherits Chinese culture, but also keeps with the times and introduces new, promotes the integration of excellent Chinese traditional culture and tourism. The Huai Opera Town with culture as the carrier can allow tourists to experience rich integrity and cultural connotation in the play, but also deepen people's understanding and understanding of local Huai drama and acrobatics culture, and promote the continuous value -added and innovation of cultural resources, so as to be better Earth excavation and inheritance. The first phase of the town has added more than 300 employment. At the same time, it can drive more than 1,000 surrounding villagers to engage in industries related to cultural tourism, an annual income of more than 500 million yuan, attracting 10 million tourists. Bring a bumper harvest in economic benefits and social benefits.

The holding of the Jiulong Port Dutch Festival and the 8th National Lotus Variety Exhibition is not only to convey the concept of green development and jointly promote the construction of beautiful villages, and to meet the people's growing demand for a better life. "A green leaf cover the sky, ten miles of lotus flowers and ten miles of incense", Kowloon mouth is opening a new summer chapter.

(Cultural Industry Weekly reporter Dai Mingwei)

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