[Cultural Industry Weekly] The drama is in the village, the village is immersed in the play in the play as the new in the Huai opera town

Xinhua Daily 15th Edition Cultural Industry Weekly Issue 22

"The town is beautiful, the town is wonderful ... Kowloon guards the Magpie Township, and the millennium history is indestructible!" A young man stood on the bridge head and praised his hometown loudly, followed by a sentence, "Horing is coming", a big show It started ... On the occasion of the Jiulongkou Lotus Festival and the 8th National Lotus Variety Exhibition on the 23rd, the reporter visited the second -dimensional immersive show of "Kowloon Juli" in the second phase of Huai Opera Town. At present, the show shows Some real attractions have been completed and rehearsed with makeup. It is planned to perform in the second half of the year.

"Jiulong Juxi" is a scattered dot -type performing arts project in the Park of the Huai Opera Town of Jiulongkou. It reshapes the classic Huai drama "Town" through digital image interaction, and fully integrates the performance content and the environment of the town with the "Performing Arts+Real Show". Cultural tourism in which the "drama is in the village and the village is in the play" integrates the "new trend".

Huai Opera Town

The veins are the cornerstone of IP. Huai Opera, also known as Jianghuai Opera, Huai Opera, etc., originated from the river in Huai'an City and Yancheng, Jiangsu. In 2008, Huai Opera was included in the second batch of national intangible cultural heritage lists. "Town" is a masterpiece of the Huai drama. The plot is twisted and fascinating. The story takes place in a thousand -year -old town with a simple folk customs. An old entrepreneur who has been rescued by the town has rewarded 5 million yuan to find a benefactor 30 years ago. This huge sum of money from the sky is like a golden stone, and the pure and morality of the town people in the town is asked. Why isn't the town be a microcosm of the current society? With integrity, can we harvest a happy life, to protect the joy of joy, and finally realize the most high joy of life and practice. Stimulate the spiritual resonance of tourists with positive values, and moisturize silently. The thickness of the classic and the future IP, Fang has the long -lasting vitality of the prosperous.

The combination of people's scenes is the key to immersive IP. "Kowloon Gathering" covers the nine major scenes and a show. The nine scenes are staged along the real scenes of the arch bridge archway, backlight bookstore, Zhu Wenxuan's home, and integrity teahouse in the town. Scenes such as bridges form a panoramic and contemporary panoramic Huai drama space that collides with contemporary contemporary. Here, everyone can wear Huai opera costumes, become the people in the play, and come to a cosplay adventure: in the alley, a group of children pick up a flat -man and laughter; at the corner of the street, the girl with a bowl of top bowls jumps again. In the end, the audience gathered in Magpie Bay to enjoy a beautiful show in the scene ... In such a close -up performance method, it was integrated into the average of the acrobatics and Huai opera, so that the audience was immersed in the living town of living and incense. The excitement and surprise of the market. The three dynamic lines in the marching and performances are also ingenious: Guo Chao Street reproduces the spirit of Huai Opera in the form of flash, drum shows, visual installations, etc. Huaiwei Old Street shows the town Water and soil, and audiences who choose the water route, can boize on the lake and enjoy the natural style of Kowloon's wetland. How to create a scene atmosphere and drama is the focus of this immersive show. Nanmen archway adopts 7 high -level laser projection, which is controlled by the time code of remote and advanced servers to allow the lights and audio -visuals to be seamlessly connected to the performance. Attracting the audience entering the country ... Culture and technology meet, but there are countless people. Digital creative vision presents a fantasy experience of "people in the painting and painting in the scene".

Brand operation is the future of IP. In terms of brand construction in the town, specific items are also sold as characteristic souvenirs. The creative output of small town culture also effectively promotes the value extension of the town brand. When people enter the town, they are actors. They are active in the play and experienced in the play. Although the nine major scattered performances, although free open viewing, each point has the consumption of surrounding cultural and creative consumption, forming a new interest format that experiences in the scene and consumes in the situation, creating a multi -sensory, interactive, and multi -consumption format format Huai opera dynamic interoperability space.

"Kowloon Gathering Comat" is the new era of classical Huai drama. It is the creative display of the physical space of the town. It is also a new refinement of the spiritual civilization of the lower river. It is believed that under the blessing of the deep integration of creative products in this cultural tourism, in the future, the Huai Opera Town and the adjacent "Fisheries Farming Reading" thousands of acres and national wetland parks will help Jiulongkou cultural brands even more shining and longing for people!

(Cultural Industry Weekly Reporter Mao Yan)

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