Each hair stylist is a trendy dream

Zhuzhou Evening News reporter/Wang Hui

In a decorative fashion office in the Huijin Center of Tianyuan District, the reporter saw Wu Bin. He wore a decent suit and kept the most popular "oil head", which looked like youth, fashionable, and "tide" as always. The trend leader of this Hunan beauty and beauty industry talked to the reporter about his "chasing the tide" entrepreneurial life.

▲ Wu Bin, a tide. Interviewee confidence

Change the trajectory of life by an advertising word

"In 1992, it was another spring. There was an old man who wrote a poem on the southern sea of ​​the motherland ..." That year, Deng Xiaoping traveled south, and the whole country set off a wave of reform, opening up, and wealth.

At that time, from the poor countryside of Hengyang Changning, he had been working in Zhuzhou for two years. He had sold popsicles, worked as a salesperson, and worked as a small worker. Along with life, it was deeply moved. At the age of 17, he decided to learn from him and took the train to Guangzhou. At that time, the order in front of the Guangzhou Railway Station was still very chaotic. He hid the only tens of yuan in a dark pocket in front of his chest. The dream starts.

In school, Wu Bin was the one with the most hard -working and best grades. Three months later, Wu Bin spent his apprentice period and obtained a certificate of completion. After Wu Bin stayed at the school for a period of time, he felt difficult to integrate into the city of Guangzhou, so he returned to the second hometown -Zhuzhou, a city with a tolerance, temperature, and loving.

After returning, he opened his first hair salon downstairs at the Huimin Hotel next to the train station. A apprentice who once hired, after a period of time, went to the most famous hairdressing institution in Zhuzhou at that time, and came back to tell him that the Guangdong master's salary was thousands of yuan, and the house price of Zhuzhou was only 4500 yuan at that time. One square meter. So Wu Bin turned off his hair salon and began to enter the hairdressing gallery. Due to his enthusiasm and exquisite skills, colleagues' customers transferred to the name, and named him as hair, and Wu Bin's performance soon.

Mu Xiu Yulin was soon jealous by his peers. They threatened together with their resignation. The boss had to say that they could only say that their temples were small and could not tolerate Wu Bin. That day, Wu Bin sat in the shop, intersecting, thinking of his life ups and downs, and facing an elusive future, he burst into tears and still left resolutely.

From roadside shops to large shopping malls, constantly follow the trend of the times

From Guangzhou to studying art, to forced himself to start a business in 2001, it has passed for more than eight years. Wu Bin convened eight small partners to open his own "creative thinking" hairdressing career at the intersection of the construction of South Road and the Army Road in Jiannan Road in Lujing District. The store is not large, but it is very clean and comfortable. Because of their excellent craftsmanship, good service, and focusing on details, the business is not good. For a while, customers who entered the store to perm and oil were waiting in line.

Three months later, Wu Bin recovered the first investment. Less than a year, he opened the second house in Tianjian Huating, Tianyuan District, and then there were third, fourth, and fifth.

Until one day, Wu Bin was so tired. The business of business and management began to appear, and he started insomnia all night and all night. How to do? From then on, Wu Bin began to go out of his own shop, spent a lot of money and time, and studied everywhere. With the change of their own ideas, the friends who started a business together could not keep up with their own thinking. In the early stage of entrepreneurship, only three people left, and the others left. After they left, Wu Bin found that his management concept began to be fully implemented and the business was on track.

As the street stores opened more than a dozen, Wu Bin keenly discovered that his customers were saturated and basically middle -aged and elderly people. How to catch young people? He transferred his business from traditional business to the Internet and mall. Wu Bin began his second brand of entrepreneurship and locked the target customer to the main young people who consumed Internet consumption.

On September 1, 2016, Wu Bin's Soul Magic brand settled in Dahan Yue Center. On the first day, the store was full, and he returned to two or three hundred single business volume per day at the highest peak of "creative thinking". Wu Bin successfully achieved the transformation. With the success of Soul Magic, in order to adapt to the work rhythm of urban white -collar workers, he also opened the studio into Zhuzhou high -end office buildings, creating a "original aesthetics" brand, and seizing market opportunities again.

In 2019, Wu Bin once again made a major decision -making, the well -known brand "Corner" to join Hong Kong. He sent his top -level beauty hairdresser to Europe, South Korea and Japan for professional training. From the layout of the store, to the service, facilities and equipment, he carefully polished, and once again kept up with the fashion trend. To this day, his company has almost no one knows in Zhuzhou Beauty. A child from the countryside of Changning, in the Baichuan Zhuzhou, finally realized his life value!

Enthusiastic public welfare, enthusiastic "hairdressing"

Asked what is the biggest gain in life and wealth? reputation? status? He lost the relaxed and pleasant sense of pleasure.

Wu Bin worshiped ethnic entrepreneurs like Cao Dewang. He said that he had the most impressive sentence to Mr. Cao: "The country is strong because of you, the society has progressing because of you, and the people are rich because of you." The common people, he realized a big step of life's dream, but as an entrepreneur, the greater the sense of social responsibility, the greater the ability of a person, and there are many things that need to be done, and many people need help. Wu Bin not only wants to be a leading figure, but also wants to be entrepreneurs who dedicate to social welfare. He took the elderly and students who needed help through various channels and platforms all year round to bring them various condolences and send a warm care of society; when he donated blood for free, he was the first to rush to the front; for Patients at Zhuzhou Central Hospital regularly voluntarily cut their hair, and he has persisted for five years. In 2020, the epidemic was sudden, and the store could not operate the loss seriously. Wu Bin did not hesitate because of his personal gain. , Municipal Health and Health Commission, Municipal Centers for Disease Control, Sub -district Office, Municipal Public Security Bureau, and Traffic Police Brigade, free haircuts for medical personnel and public officials on the front line of Zhuzhou anti -epidemic, donating materials for Zhuzhou anti -epidemic operations. He said that his achievements at that time Feeling is unprecedented.

Recently, Wu Bin was obsessed with the Internet. He said that the Internet must be a future trend. He hopes that he will take the lead and let his employees learn to use this "air outlet" to make the career float again. At the end of the interview, Wu Bin warned everyone to take up confidence, rely on confidence and continuous innovation, open source and throwing, and survived the most difficult pass. "spring".

Source: Zhuzhou Evening News

Review: Luo Xiaoling

Edit: Chen Chen

- END -