"Exhibition" wind direction 丨 for the first time, we unanimously decided: go to Hangzhou

Zhejiang News Client Planning Tang Junzheng reporter Wu Jiani designed Nie Li Daifang

Editor's note: The clothing industry has repeatedly pressed the epidemic this year. Recently, more than ten clothing ordering in Hangzhou was "hot", showing the market's wind and confidence.

Zhejiang News Client Hangzhou Channel launched the "Exhibition" Wind "column, from the perspective of different participants, this" special order season ". The second part focuses on the SHOWROOM brand from Shanghai to the Hangzhou for the first time, listening to the founder's thoughts.

After one cancellation and three extensions, "Shitang" finally decided to move from Shanghai to Hangzhou from Shanghai.

In the domestic fashion circle, "Shitang" is famous and is one of the largest professional showroom in China. With the help of it, independent designers expand the market and professional buyers find the need for clothing and clothing.

Starting on July 16, the four -day "Shitang 22 Winter Exhibition" was held in the exhibition hall of nearly 10,000 square meters of Hangzhou Wulin Star Expo Center. This is the first time in the "Shitang" for the first time in the sincere place, and they have chosen Hangzhou.

When the reporter saw Lin Jian, the founder of "Shitang", he was wearing a green camouflage suit.

"Shitang" founder Lin Jian

"To push new products to the market in the gap"

Moving Hangzhou is not active for "Shitang".

In the official announcement of the Winter Exhibition of Hangzhou this year, "Shitang" wrote: "It is also time to leave the Shanghai that we rooted. The spring of this city has gone through the pain of the epidemic. "".

The most indispensable clothing industry is time. If a order season was missed, almost one -third of the year's sales were lost.

"Cooperating with us is the independent designer brand, almost all small and micro enterprises. If the organizational or extension is delayed, it will hit them a lot." Lin Jian said that as a clothing ordering meeting, they "want to be in the gaps, new products will be new, new products will be new products, new products will be new products. "Pushing to the market" was held in different places.

The plan to do exhibitions in a different place is a problem. In front of Lin Jian and colleagues, there are two choices in Hangzhou and Shenzhen -they are the central cities in the Yangtze River Delta and the Pearl River Delta, and the clothing industry is relatively mature.

Eventually, the reasons for Lin Jian to move were full: "Over the years, the independent designer brand of Hangzhou has emerged, and the cultural heritage of the city itself is relatively suitable."

The travel cost of buyers and exhibitors is also one of their considerations. "Our exhibitors are mostly Jiangsu, Zhejiang and Shanghai, and the buyer's ecology is also more developed in Jiangsu and Zhejiang. In this comparison, Hangzhou's cost advantage is also very prominent."

Before the real shooting, Lin Jian also called his colleagues: "We are going to Hangzhou to do the exhibition. What do you think?" I didn't expect their decisions to be almost consistent: holding the group warm and going to Hangzhou!

This made Lin Jianru's relief. In his opinion, the biggest cost of ordering the order is the cost of decision -making. "You have to persuade the exhibitors to leave Shanghai to participate in the exhibition, and the benefits brought to them are the same."

And all ordering will be held in the same place and the same cycle, which will have a huge attractiveness to buyers across the country. For exhibitors, it is undoubtedly the best reasons for the exhibition.

In the end, I came to Hangzhou with "Shitang", as well as dozens of domestic Showroom in China, including Ontime, Tube, DADASHOW, etc., which also had the "Hangzhou Fashion Week" that was nicknamed in the industry.

"In this detail, it shows the sincerity of Hangzhou"

Different from other Showroom gathered in Hangzhou's fashionable landmark, the winter exhibition of "Shitang" landed at the Martial Arts Star Expo Center.

Lin Jian said that at the beginning, they also aimed at the eyes of the sky, but after learning that there was no such thing, they immediately sought another place.

In a short time, they found the Star of Wulin. Lin Jian found that it was very good, and the transportation was convenient. It was only 3 kilometers from Hangzhou East Station. The industrial atmosphere also consistent with the tone of the independent designer brand.

The local person in charge also told him: "It was a well -known Hangyan oxygen factory, and the world -renowned architectural firm Hulzog & De Meilong was a building repair design consultant." This sentence was later used by them in the Winter Exhibition of the Winter Exhibition. Guangxuan pushed in the text.

Later, Lin Jian said that he experienced the "bungee jumping" state and "jumped down and pulled up."

When the winter exhibition was intensive, Hangzhou had an epidemic. "The exhibition hall of nearly 10,000 square meters and 130 exhibitors from all over the country are from all over the country. Among them, most of them have come from in Shanghai." Many times, Lin Jian thinks that this winter exhibition will not be done, but after and with the same as Hangzhou's territory and relevant government function departments discussed and connected again and again, and the difficulties were overcome one by one.

Lin Jian said that he really thanked the city for his tolerance and support for the industry in this special period.

For example, under the upgrading of epidemic prevention measures, in order to facilitate exhibitors and buyers, the relevant departments of Hangzhou also specially set up a nucleic acid sample point near the exhibition hall. "In this detail, it shows the sincerity of Hangzhou."

In his opinion, with such sincerity, if government departments continue to guide the situation and launch relevant policies, on the basis of the strong clothing industry, the Hangzhou designer brand will "rise at an amazing speed."

"Our next exhibition is still considering Hangzhou"

In four days, the first exhibition in a different place, the number of visitors of this "Shitang" winter exhibition reached more than 6,200 people, which was basically the same as the same period last year. Among them, the number of buyers reached 3684, an increase of 30 % over the same period last year. Such achievements are more ideal to Lin Jian, "but follow -up still follows the order of the exhibitors."

Behind the data is the signal of economic recovery and the return of confidence. Lin Jian said that the foundation of supporting the development of the clothing industry is the stability of a large social environment. "Come to the Winter Exhibition to purchase B -end customers, not individual consumers. Their choice is based on confidence in future trends."

At the fashion exhibition at the door, Hangzhou people have high participation. Among the total number of visitors, Hangzhou visits accounted for nearly 50 %, and the proportion of Hangzhou among the buyers also exceeded 30 %.

Can these data retain "Shitang"? Keep more Showroom that is shifted to Hangzhou because of the epidemic migration division?

In Lin Jian's view, Hangzhou "has potential", but currently "compared with the surrounding Shanghai, competitiveness needs to be improved."

Taking this winter exhibition as an example, "Shitang" brought 130 designer brands from all over the country, of which 60%of the Shanghai brands and 13%of Hangzhou local brands. The disparity of power can be seen.

In addition to the designer, there is an ecology. Lin Jian gave an example: the model type of the independent designer brand, "grab a big one" in Shanghai, but Hangzhou is relatively small.

Hangzhou is in a window period to undertake Shanghai overflow effects. Lin Jian admits whether to seize this opportunity and depend on the government's determination and direction.

"The fashion temperament of a city depends on 'support'. In any case, our next exhibition is still considering Hangzhou." Lin Jian said.

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