Zhong Pen Association Su Fang: Why can't bonsai enter the China Art Museum

Author: Ma Qiang; Edit, Production: Li Zhanyi

Ten years ago, Su Fang came to the China Art Museum and wanted to ask whether the museum could hold a bonsai exhibition here.

The person who watched the door stopped him: Any artist who wanted to exhibit at the Chinese Art Museum must first pass the judgment of the Gome Museum's artistic review committee to obtain an artistic qualification to enter the Gome Museum instead of looking for the librarian.

When Su Fang delivered the application copy of tens of thousands of words, their reply was: What is a bonsai? We are all art experts here, but no one knows how to judge your works.

"Later, I didn't apply again." One afternoon in July, Su Fang, the head of the Chinese Bonsai Artists Association in an interview with the China Flower Daily in an interview with the China Bonsai Artists Association.

Global iconic gestures and black scissors brand founders in the "Black Scissors Bonsai New Culture Movement", Su Fang,

"Why?" The reporter asked.

"No Care", now, he is no longer entangled with the Bonsai's enters the Gome Museum. "They don't know, it means that we are not doing well enough. Do it quickly."

Fate · Media

Su Fang and the flower bonsai were associated 38 years ago.

In 1961, Su Fang was born in a military family. In 1979, he entered the Chinese Department of the Capital Normal University through the college entrance examination. At the time of graduation, he was originally assigned to the middle school in the city to coach. "A 10 -year -old female classmate was assigned to the suburbs. She was very painful, and I took the initiative to apply to change her." Su Fang said that he and her were not very familiar. Can't stand it. "

After becoming a middle school teacher, Su Fang, who likes "freedom", feels very uncomfortable. After a year and a half, he resigned from the job in the system and did it in a company for a few days. Magazine, started editing.

"It was 1984. I didn't expect that just a few months after work, the magazine had no money, and I couldn't pay the salary." Su Fang recalled. At that time, Changchun Clivia was frying, and he took the initiative to ask for — go to Changchun.

"Bats" stood in a day for a day, and Su Fang was almost "paralyzed" when he got off the bus. He slept in a hotel that was changed to 3 yuan a dollar. After several contacts, Su Fang interviewed the then Secretary of the Municipal Party Committee and some large Clivia production households. "They knew that there was such a nationwide magazine, and they also urgently needed publicity channels to sell their products, and they contacted the magazine. Before I returned to Beijing, the magazine received more than 50,000 yuan in advertising. At that time, this was a huge sum of money. "Su Fang said with a smile.

"This matter is a experience that let me realize that my strength is to solve the problem, and the greater the problem, the more enthusiasm I am."

"I am the Chinese bonsai people with the highest frequency at the global bonsai exhibition." - Su Fang

Fate · Association

Due to the work relationship, Su Fang and the first generation of bonsai people in New China Pan Zhonglian, Hu Leguo, and Zhao Qingquan were very close.

"At that time, they were all professionals in the park maintained bonsai. This profession, it is nice, called gardening technicians, unpleasant, and flower workers." Su Fang said that in the 1980s, the bonsai could not be called one of them as one Although the industry has a history of thousands of years in China, the inheritance of cultural skills has a large gap compared with our neighbors Japan.

"Why can we be a painter, we can only be a flower worker?" One day, when he heard the murder of Hu Leguo, Su Fang fell into contemplation.

A few days later, Su Fang found three seniors: Hu Leguo, Pan Zhonglian, and Zhao Qingquan, and asked his thoughts and plans and plans.

"Can we organize the elites in the bonsai world and set up a Chinese bonsai artist association? Bonsai is also a proper art." Su Fang's idea made everyone applaud. Everyone asked now, how do you start?

Su Fang recalled that at that time he drafted a two -step plan: the first step, creating public opinion, and engaging in an initiative; the second step, with the influence of public opinion and a number of related leaders to apply for the Ministry of Civil Affairs. Su Fang made a suggestion to Hu Leguo: Mr. Hu first wrote an initiative to set up the establishment of the Chinese Bonsai Artists Association in his personal name. Sure enough, once the proposal was published, it caused a great response in the field of flowers and trees in the country.

In 1988, with the support of many experts such as Su Benyi, Xia Peirong, Li Te and many other experts, the desire became a reality -the only national first -level association in the Chinese bonsai industry was established in Beijing. Since then, the history of Chinese bonsai has opened a new chapter.

On the stage of the Nanyun BWB Bonsai No National World Conference, Su Fang showed the musician's style

Responsibility and pursuit

Su Fang loves music. "I once put 90%of the energy on music." During the work of the magazine, because of the partner Chinese rock female singer Baoluo, Su Fang, a 30 -year -old who neither understands music theory nor any musical instrument is in his 30s. The old man forced himself to the "post" of music production. In 1996, with Baoluo, he successfully signed a contract with a professional music producer as one of the three major record companies in the world -the United States Warner Records.

Su Fang said: In the 1990s, Baoluo and Music completely changed his life trajectory.

"Many people know that I have done music, but I do n’t know to what extent I have done. I do n’t know that the official music author of CCTV Channel II is me. At the golden file of dozens of provinces and cities across the country, no one knew the bonsai industry at that time. My editor has signed a contract with the top American record company, let alone our band 'Beijing conversation' has begun to hold a large -scale special concert in Europe ... "Su Fang played in the performance of the large open -air world music festival in Barcelona, ​​Spain

"I really like‘ playing ’. Music made me feel what beliefs were.” Su Fang said, “Music was my first pursuit at that time, and later returning to the bonsai industry was more responsible.”

In 2009, Mr. Su Benyi, the person in charge of the Chinese Bonsai Artists Association, called Su Fang in front of him. "You have been playing for a long time, and now the association needs you very much. You must come back." This year, due to the poor operation, the association appeared in the association, and the association appeared in the association. There are many problems, which is imminent to reverse the situation.

In 2010, the Chinese Bonsai Artists Association was re -elected.

Reform and innovation

After being elected as the president, Su Fang and the fifth council team began a strong association reform.

When I first took over the association, Su Fang conducted a lot of investigations and analyzed the operating model of many foreign associations. He found that the operation of the "National Basketball Alliance" (NBA) is the most successful in global non -profit organizations. Create a All -Star -based platform for industry characters.

For this reason, Su Fang planned a reform plan suitable for the national conditions of our country. He said: "I am a media person. The first idea is to make a professional, beautiful, fashionable, and industry influence for the association. The second idea is to create a national industry exhibition platform. This It is the "China Ding" a few years later -China Bonsai National Exhibition. "

Su Fang wrote a 10,000 -character plan at that time to analyze what to do and why. In the next 10 years, every major event that the association did was derived from this thousand -character plan.

In 2011, "Chinese Bonsai Reward" was launched, and a cannon was launched.

In 2013, with the strong support of the Zhongshan Municipal Government, the Guangdong Bonsai Association, the Fifth Directors Team of the China Pencing Association, and the national bonsai people, the national bonsai exhibition "China Ding" was launched in Zhongshan City, which shocked the industry. On the night of the opening, the CCTV News Broadcasting reported this exhibition report.

Receive the Vietnamese bonsai delegation led by the former Minister of Finance of Vietnam in Fujian

Subsequently, "China Ding -China Bonsai National Exhibition", "Chinese Zun -Chinese Bonsai Collector Collection National Exhibition", "Chinese Jue -Chinese Bonsai Writers National Competition". Once each exhibition was launched, it immediately became the industry benchmark Essence

"Many people know about what happened in the next few years. More than 80%of China's bonsai collectors, more than 80%of China's famous bonsai people, and the best bonsai writers in 80%of China ... all joined the Chinese bonsai Artist Association. The China Pennal Association has finally become the top -level existence of the Chinese bonsai industry. "Su Fang said.

"China Ding" awards ceremony

In the early stage of "Chinese Bonsai Stone Review", Su Fang also had multiple jobs: a large -scale exhibition in the country, he personally took all bonsai photos to become the chief photographer; entering the design stage, he turned into the chief art visual director, from text arrangement, arrangement, and text, Image editing, to the title design, color selection ... Su Fang works with art design every day to give high requirements. Once, because of a cover design, Su Fang stared at the art editor from 4 pm to 4 am, for 12 hours.

For each exhibition brand of the China Pills Association, Su Fang will have a full top -level design and do a good job of content positioning. Su Fang said: "For example, for the best single pot bonsai, we have 'China Ding', for the best collectors, we have 'Chinese respect', for the best bonsai writers, we have 'Chinese jue', targeting The best small bonsai, we have 'Chinese workers'. Once the exhibition is launched, there will be local governments who take the initiative to apply for hosting, and some are even applied to the local permanent brand exhibition by local governments. "

"I personally think that with professional brand building and operation capabilities, this is the most successful place in the past 10 years. Such a multi -themed, independent positioning, full range, three -dimensional bonsai 'brand matrix', and national level In the world, the bonsai industry brand operation system, we say that China is the second, and no country dares to say that it is the first. "Su Fang said.

Art and Business

"Reform and opening up has brought China to an open commercial society. The elite of social groups should also be a tide of a market economy." In 2010, before the association's change, Su Fang proposed that the team of Vice President of the Chinese Bonsai Artists Association It should be composed of entrepreneurs.

"The development of the bonsai industry must be integrated into the tide of national economic development. Entrepreneurs are important to drive the industry." Su Fang said.

In the past 40 years, China's bonsai industry has made rapid progress, not only the industrial scale has gradually expanded, but the artistic standard has continued to improve, and it has also achieved great achievements in cultural heritage development. Su Fang said that Chinese bonsai has been in hand with Japanese and European bonsai, and it is in the world's leading position in scale, culture, tradition, and theoretically.

Su Gan attended the annual night of the Chinese Bonsai National Exhibition

"The advantage of Chinese bonsai is traditional culture. We are the birthplace of the bonsai and have unique resources from history and culture." Su Fang said that the maturity of Japanese bonsai is higher. Mature; European bonsai is different from the Chinese bonsai is the "heritage and temperament" since its Renaissance. Su Fang said that the volume and scale of China's bonsai industry are outstanding, but the problem of insufficient personalization of bonsai needs to be solved. The style recognition is not high. "Recently, Su Fang plans to do a" Chinese Bonsai 99 Exhibition ". "

Make Chinese bonsai a national cultural business card

Su Fang hopes that in the next 10 years, with the joint efforts of everyone, Chinese bonsai can become a national cultural business card.

"Since the reform of the association in 2010, members of the association have worked together to create a harmonious atmosphere in the Chinese bonsai industry, and continuously develop this traditional Chinese art. It is said that there are still many important tasks for the development of Chinese bonsai art and culture, and everyone needs to complete them together.

Throughout the world, except for the National Style Exhibition in Japan, bonsai exhibitions in other countries have hardly appeared on the National Museum of Art. As the person in charge of a bonsai association, Su Fang was deeply responsible. "Bonsai originated in China, but in Japan has become its national cultural business card."

Su Fang and Japanese bonsai master Kobayashi Guoxiong

Su Fang said that the Chinese bonsai industry should have a common belief to promote the traditional culture of Chinese bonsai to the world. "The Chinese bonsai enters the Chinese family is the foundation. How to make the Chinese people's desks and study can put on a pot full of artistic bonsai, which requires practitioners to do a lot of work." Su Fang said, "When every family has it At least one pot of small bonsai, China can be called the "world bonsai's largest country '."

"In the next 10 years, I hope that Chinese bonsai people can unite together and do some real events, that is, let the small bonsai go into China to enter China's millions of households." Su Fang said.

Picture source: Su Fang

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