Japanese media: The fitness boom continues during the epidemic

Japan's "Oriental New News" July 21 article, the original title: the fitness boom in the epidemic, even if you eat, drink and play, you want to maintain body muscle exercise, fighting exercise, yoga ... even in China, even in the new crown pneumonia epidemic, Fitness boom is still continuing.

The "China Fitness Industry Data Report" shows that as of the end of 2021, the number of registered members of the gym of Chinese gyms was 75.13 million, an increase of 6.8%over 2020 from the outbreak. Although some gyms closed down due to the difficulty of funds in the epidemic, the average monthly income of the gym that insisted on the business reached 483,000 yuan, an increase of 11.0%over the 435,000 yuan in 2020.

On the one hand, China's economy has continued to grow at a high speed, and the consumption level of residents has continued to increase, so expenditures in dining entertainment have increased. On the other hand, people who have followed get off work on time have gradually become accustomed to overtime. In addition, people pay more and more attention. In the past, male obesity was regarded as "majestic and reliable", and now everyone generally believes that "appearance can determine the work, wages, marriage, and even life of people. As a result, the western concept of "eating, drinking and playing while maintaining the body" gradually became popular in China, so as to drive the prevalence of fitness.

Due to the epidemic, the online fitness industry has grown rapidly. In 2021, the monthly active users of the fitness application "Keep" reached 34.4 million, and each person participated in 4.1 training per month. On Douyin, fans of fitness accounts in 2021 also increased by 3 times, and the average income of sports anchors increased by 2.5 times. Taiwanese singer Liu Genghong began to do fitness live broadcast during the epidemic sealing during the epidemic control.

In China, the birth rate declined sharply and the population aging. If social security expenses such as medical expenses increase, they will hinder economic growth. Therefore, the government also encourages people to move. The scale of China's fitness industry is expected to increase from 786.6 billion yuan in 2021 to 1.48 trillion yuan in 2026. (Strict translation)

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