"Top flow" nowadays, Yunnan Travel!

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The south of Caiyun, 22 ° C summer.

In the past few days, Yunnan has continued to strengthen the publicity of cultural tourism at home and abroad with rich content, diverse platforms, and diverse forms, promotes the 2022 China International Tourism Fair, and tells the cultural tourism chapter of Chinese stories. On July 22, the 2022 China International Tourism Fair (hereinafter referred to as the "Travel Fair") opened in Kunming.

The Asian elephant "north and south" ushered in the first anniversary, and the Popular Black National 5A -level tourist attractions ushered in the lotus "big sprinkler" on the top of the major media ... and the flowers were launched, and Shuangxi Linmen welcomed the event.

In the midsummer in July, a wonderful item was given to the 2022 China International Tourism Fair to send the most vast blessings.

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What is the "top flow" nowadays?

It is "Yunnan Tourism"!

"Half of Chinese people are in Yunnan." This summer, Yunnan's strong recovery of tourism in Yunnan was hot, which caused netizens to focus.

"I want to eat special foods" "I look forward to it, I want to see the beautiful scenery of Yunnan" "The wind in Yunnan is cold" "The familiar Yunnan is back again" ... The words of praise, the laughter, all revealed that the netizens are right to the netizens. The longing of Yunnan.

Rich tourism resources have transformed "geographical interests" into the "dividend" of development, and the tourism recovery allows "popularity" to become a "human harmony" of development. Yunnan tourism once again "fire".

Search on the Baidu index with Yunnan Tourism as the keywords. The popularity has risen from the end of May, especially when it reaches the peak from the end of June to the beginning of July, with a value of 3427. Tengyunwen Travel Big Data Center monitoring big data shows that in June, there were 1.0454 million passengers from other provinces, an increase of 80.13%month -on -month.

Photo by Lei Tong Su, Nanye Street Night Market

How hot is Yunnan tourism?

Numbers are the best proof

Since July, Changshui Airport guarantees about 100,000 passengers in and out of Hong Kong per day. From July 11th to 17th, passenger throughput at Changshui Airport has ranked first in the country.

In addition, the airport operation continues to be high.

From July 1st to 17th, China Railway Kunming Bureau Group Co., Ltd. sent a total of 3.91 million passengers, with an average of 230,000 passengers per day.

this summer

Yunnan, a large tourist province

Use courage, hard work and sincerity

Fighting a red fire

Summer tourism market

Photo Conferry of the Propaganda Department of Dehong Prefecture

Wonderful, gathering

"The tourism market has accelerated and recovered, and the familiar Yunnan is back again." "The familiar lively scenes are back again!" In the past few days, major mainstream media such as People's Daily, Xinhuanet, and China News Network marveled. Eternal "" Yunnan "and 16 states (cities) cultural tourism image publicity videos, Chinese and English series micro -videos" Entering Yunnan "successfully ignited the hot spots of society.

Xinhuanet launched the Yunnan color series, which uses hundreds of flowers to make thousands of miles, Bai Yunsheng has people, Wan Ziqianhong always passes the beauty of Yunnan.

Many media in Yunnan's connection in the country launched large -scale publicity activities- "Best CP, very consistent"! The collision with beautiful scenery is wonderful, communicate with the future, and call the Chinese tourism industry together!

Online, Yunnan.com and "Yunnan Release" jointly launched the "Yunnan Welcome" series of manuscripts, which interpreted the beauty of Yunnan from different dimensions; launched the "Best CP · Very Combat" series of melting media products, colliding with beautiful scenery, and communicating with communication together. By the future. In addition, the joint broadcast of "Yunyou Greater China, Clustering Yunnan" Cultural Tourism Propaganda film and "Elephant Recommended Officer to Tour You Traveling in China" shows the colorful beauty of all parts of the country.

More than 500 news websites, more than 50 paper media, more than 100 news APPs, more than 800 WeChat public accounts, more than 2,000 Weibo accounts participating in the popular "Yunnan Topic" communication, allowing readers to appreciate the charm of "Colorful Yunnan World Garden" , Feel the yearning of "The Hometown of the Far Dream of Poems".

As of now, the entire network has accumulated more than 22,400 "2022 China International Tourism Fair", with comprehensive information coverage and major mainstream platforms. The cumulative reading volume of Weibo topics has reached 80 million times, and more than 25,000 discussions are discussed.

Special performances are welcomed by tourists. Photo by Liu Zuping

Wonderful, growing

On the occasion of the Journey to the Fair, Cangshan Erhai, Gaoligong Mountain, Dulongjiang, Zhujiangyuan, Puzhe Hei, Fuxian Lake, Lancang River, Merri Snow Mountain and other Yunnan business cards are stunning on the "China screen" in the New York Times Plaza in the United States. Come to "Colorful Yunnan · World Garden" beautiful greetings.

The promotional video of the Journey to the New York Times Square is displayed.

The English official website of the Ministry of Culture and Tourism and the overseas social media platform, the international version of the Kunming Municipal Government, and various new media platforms, focusing on the latest developments of the travel meeting, launching a series of promotional videos, displaying the charm of the colorful Yunnan world garden in the form of graphics and text 546, the number of views of more than 170,000.

Yunnan Province South Asia Southeast Asia Regional International Communication Center, Yunqiao.com, Yunbao client publishing Thai, Cambodian, Vietnamese, Burmese and other multi -language reports to compile and publish social networks such as English, old, Cambodia, Myanmar, Thai Facebook Twitter and other social networks The media, linking the Lao media, tourist experts, professional photographers, and staff of overseas travel agencies together. The novel communication model, rich expression form, and creative expression, effectively experience the charm of Yunnan, the central media overseas platforms, Hong Kong, Macao and Taiwan media platforms are well received, and the popularity of reputation is achieved.

Xishuangbanna Dai Garden

Wonderful, continuing

"Welcome to Kunming in Spring City!" "Welcome to the four seas and friends to gather in Kunming and go to the event!" Guan Xiaotong, Tong Yao, Zhou Shen, Liu Haoran, Ren Ziwei, Yang Liping and other nearly 20 stars issued a contract to netizens and fies The spread of the net.

Runaway couples, records of China,@暴 暴 不, Junior First, Western Yunnan Brother, etc. 30 short video experts, Weibo experts recorded the colorful Yunnan World Garden with a lens, measuring Yunnan in the footsteps, met Yunnan in the camera , Help the development of Yunnan Cultural Tourism with the power of new media.

The vivid perspective of youth and the expression of youthfulness, bring Yunnan's natural beauty, cultural heritage, and humanistic feelings into more people's vision. charm. A "space -separated dialogue" added charm and vitality to the development of Yunnan Cultural Tourism, and brightened the "Colorful Yunnan, Tourism Paradise" brand.

With the blessing of the star effect, Yunnan Cultural Tourism "out of the circle" is unstoppable.

Haofeng relied on power

Send me to Qingyun

Focus every time

All songs

The praise of the passion and transcendence of tourism in Yunnan

Each frame

I wrote down the struggle and dream of tourism in Yunnan

Picture of the ancient city under Yulong Snow Mountain

Hundreds of millions of yuan consumer coupon to grab

More than 70 scenic spots launched discount tickets

2022 China International Tourism Fair is grand

Native

this summer

Yunnan Tourism is still wonderful and continuous

The wind of the midsummer is gently brushed into the south of the clouds

Tourism is also recovering quickly

Traveling in Yunnan, just at the time!

Yunnan

Also opened his arms in midsummer

In the most beautiful posture

Reunion with the world

Coordinating: Liu Xiaoying Suo Huayuan

Written article: Yang Zhihui

Poster design: Wang Meiping car Jiawei

Edit: Guo Chenze

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