National Shoushou Insurance Push Ten Service Program to help children with aesthetic education in children

Love beauty is human nature. In our socialist motherland, beautiful things, beautiful behaviors, and beauty are everywhere, but not everyone can see and feel the beautiful things in life. As the famous French sculptor Rodin said, "beauty is everywhere. For our eyes, it is not lack of beauty, but lack of discovery." Through aesthetic education, people can improve people's understanding, understand beauty, appreciate beauty, and The ability to create beauty is an important focus of socialist builders and successors who cultivate the comprehensive development of morality, intellectual, physical, and labor, and play a unique and irreplaceable role in the "Lidu Shuren".

With the significant improvement of the national economic level, and the continuous pursuit of a better life throughout the society, it has led social and cultural prosperity and development with aesthetic education. It has become an important strategy of national cultural development in the new era. In 2011, China Life Insurance Co., Ltd. (hereinafter referred to as "China Life and Life Insurance Company") initiated a continuous children's social aesthetic public welfare project- "Guo Life Painter". The project aims to give full play to the advantages of the marketing service network of urban and rural areas across the country through various forms such as children's art exhibitions, art lectures, and art public welfare. Essence

It is understood that China Life and Life Insurance Company will combine a number of contents such as Aesthetic Education, Art Exhibition, Cultural Experience, and Research Travel to create the "Aesthetic Password" of "National Life Painters". In the context of the national culture revitalization, the role of aesthetic education in the perspective of innovation is in an innovative perspective. Through the innovative practice and public welfare projects of a series of aesthetic education, relying on the soil of Chinese culture and ideas, it will promote the formation of "confidence, beautiful beauty, beauty The combination of self -driving forces combined with responsibilities "continues to accompany and help the aesthetic education growth of millions of Chinese adolescent children, and promote the healthy development of social and cultural. In 2022, China Life Life Insurance Company launched the ten aesthetic education service promotion plans of "National Life Painters", which is committed to promoting the practice of children's aesthetic education.

Create an honorary system that combines "online+offline". Based on the work of more children's works to get more encouragement and praise, let more outstanding works be discovered. China Life and Life Insurance Corporation holds one session every year. Combined honor system. Online, through the WeChat public platform of "National Life Panda", in 2022, the two channels of popularity and expert review will be passed to generate a monthly popularity award of 5040 and 3,000 monthly masterpieces. name. The selection time continued from July 2022 to October. Offline, the provincial institutions of China Life and Life Insurance Company cooperate with the Artists Association, Juvenile Palace, Provincial Media and other units within the province to conduct excellent works review.

Open the "Guo Lian Xiao Painter" art cloud classroom. Deliven to creating a cosmetic line class that has both public welfare and openness, Chinese Life Insurance Company invites art education experts and young artists to "come out" from universities, official institutions, and studios through live broadcast classes and video classes. Facing children and parents who love art directly, we will interpret artistic appreciation, artistic creation, aesthetic education concepts, and humanities. Realize with the United States to enhance children's sense of gain and happiness. Cloud classroom courses will be released through the WeChat public platform of "National Life Little Painter". Aesthetic education expert comment. From July to October 2022, the WeChat public platform of the "National Life" WeChat public platform continued to open the "I want an expert evaluation" service. Each user who submitted electronic works through the WeChat public platform above has the opportunity Comments. The results of the comment will be released in the form of live broadcasts, graphics and other forms.

Hold art exhibitions. Since 2011, the China Life and Life Insurance Corporation and various provincial branches are organizers to organize exhibitions and award ceremony of outstanding works and awards in each province and cities. In 2021, excellent works exhibitions were held at the Fujian Provincial Children's Library, Shandong News Art Museum, Jiangsu Modern Art Museum, Nanjing Litchi Art Museum, and Henan Kailin Art Exhibition Hall. In the summer of 2022, the "National Life Little Painter" event will be held in a special exhibition in the National Grand Theater.

Organize offline art experience. During the collection of the "National Life Painters" every year, the provinces, municipalities, and county companies of Chinese Life and Life Insurance will carry out outdoor sketches, art research, watching exhibitions and performances, and artistic creation experiences under the relevant requirements of the local government and epidemic prevention policies. Various artistic experience activities such as curriculum. The preview of the event will be released through the WeChat public platform of the "National Life Little Painter" and the official WeChat public platform of the provincial branches of China Life and Life Insurance.

Museum aesthetic education and cultural knowledge services. Relying on the authority and cultural and educational resources of museums and art museums, from the departure from cultural relics and arts to art history and cultural history education, it provides children with both intellectual and interesting topics and content. Through online interaction such as watching exhibitions and live broadcast rooms, children from all over the country will appreciate the charm of domestic and world -renowned museums. In 2021, the "National Life Painter" provided fun courses and online exhibition activities about the Forbidden City Architecture, the Palace Museum, the Dunhuang Museum, the Yellow River Cultural and Art Museum, and the British Museum. In 2022, more exciting content will continue to be provided. Enrich the practice of rural aesthetic education. Continue to carry out the "Art Return to Mountain" public welfare project, through online exclusive courses, artist live broadcast rooms, offline art experience, artists entering the village, etc., let high -quality aesthetic resources directly connect to rural primary schools, rural teachers, rural children, rural areas, rural areas family. Taking this as the beginning, building a healthy artistic beauty and ecology, helping the practice of urban and rural aesthetic education, and starting the dream of more children to open their dreams. In 2021, the young artists from the expert team of art Huishan walked into Linxia Qianling Primary School in Gansu, Sichuan Nanchong Qiu Primary School, Yunnan Diqing Dudong Primary School, and Guangdong, Xinjiang, Shandong, and Hebei also carried out art education progress. Village activities.

Digital certificates and digital art services. China Life Insurance Company and the third -party copyright service platform provide a digital training certificate for users who participate in the "National Life Little Painter" art cloud classroom, and provide the relevant players who meet the conditions to convert the work into digital art (excluding transactions). Online service. The organizing committee will provide digital certificates and fast confirmation registration interfaces for the original works that meet the conditions. Based on the blockchain characteristics, it will realize the "release is confirmation" and cover the original work "identity". Digital creation popularization services. Beginning in 2022, the types of works collected on the "National Life Little Painter" online have been added to seven categories from six categories (hard pen, soft pen, print, ink, comprehensive materials, calligraphy), and new "digital works", new "digital works", The content of art works created through electronic equipment. China Life Insurance Corporation also provides free digital creation and offline training in some cities.

Take the Aesthetic Education Institution Exchange Platform. Relying on the more than 300 prefectures branches of China Life Insurance Company, the "National Life Painters" service connects more than a thousand aesthetic education training institutions across the country, thousands of kindergartens, primary and secondary schools. Through the cooperation of teachers with Aesthetic Education Training Institutions, provide institutions and work display platforms, and jointly carry out various methods such as event activities, work exhibitions, and artistic experience activities. Painter "user.

China Life Insurance Company stated that it will continue to pay attention to public welfare, focus on the physical and mental development of children, and take the core values ​​of socialism as the lead, with the goal of improving children's aesthetic and humanistic support, and organize each "national life painter" activity. Highlight characteristics, improve the quality of activities, effectively help children's aesthetic education practice, allow children to experience beauty and beauty from the social environment, and then create beauty. ⑦

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