Ye Lin: Under the epidemic, how does Libo open the "brigade" of self -rescue?

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China Well -off Network Exclusive Specialty

Text ｜ "Well -off" · China Well -off reporter Tan Leyan

The epidemic gave Libo a huge test, and the process of "self -rescue" was not smooth sailing, but as long as you insist on positive thinking and accumulate internal skills, you will eventually see the dawn.

From the unknown of the deep girlfriend to becoming a world tourist destination, Guizhou Libo has proved the reputation of its "emerald on the earth" for nearly 8 years.

However, the sudden new crown pneumonia's epidemic caused Libo's tourism development to encounter a lot of obstacles. In the fourth day of the New Year in 2020, the large screen of the Loco's size seven -hole scenic spot was on the large screen of the "bleak", and the words "0" tourists were dazzling and heartbroken. At the same time at the same time in 2019, the large screen shows the layout of tourists, and the rising tourists are reminding the manager to pay attention to "current limit".

Behind the clear contrast is a huge "internal injury" -the county seat of tourism, which lives, quickly fell into fiscal tension. In the view of Ye Lin, secretary of the Libo County Party Committee, the outbreak of the epidemic was like a heavy punch on Libo, making his socio -economic development facing unknown and huge challenges.

"As the leader of the county party committee, when I first encountered this" shock ", my heart was mixed, anxiety was always there." Recalling the days when the "gate of Libo" could not be opened, Ye Ye County Party Secretary Ye Ye Ye Ye Ye Lin Baiyou intersects, "It is objective to turn to think of the epidemic, and it doesn't help it. We can't" lie flat ". Since the epidemic has given us the test of this 'heavy'. One might. "

As a result, Libo began a "brigade" of self -rescue self -rescue under the epidemic.

Ye Lin, secretary of the "Emerald" Libo County Party Committee of the Earth, said that Libo can definitely become a world -class tourist destination. Photo Supply/Interviewee provided

"Jiulong Water Management" and "separation of three powers"

"In the past few years, Libo has been going well on exploring the road of high -quality development of the whole region. The economic and social development is in a high stage of operation. Said "Well -off" magazine and China Well -off.

Ye Lin and members of the team first resumed the "mechanism" problem. For counties and cities such as Libo, such as "eating" by tourism, there are problems such as the division of the segmentation, the rigidity of the system, and the failure of the mechanism in the management of tourism resource management.

In response to multi -management issues, Libo County carried out "Kowloon Water" -the integration of the World Natural Heritage Bureau, Zhangjiang Scenic Area Management Office and the Cultural Tourism Bureau to work together to break the barriers and implement a blueprint to the end. Eight groups were established below the Lobo County Tourism Class, which will be divided into the main member of the county party committee and the deputy county governor of the county government, and the county leaders will also be the director of the World Heritage Bureau and the director of the Wind Pipe Office to ensure that The main thinking of the travel department is unified and solved the "a few skin" problems, so as to build a work pattern of "a set of people, three brands, and one job content".

In the early days of implementing the global tourism strategy, the Libo County Party Committee and the County Government invested a large amount of capital and manpower to "grasp" its tourism development. The planning and design, infrastructure construction, and management operations of the scenic spot were controlled by the government. Cumulative popularity and reputation. In Ye Lin's view, this government's "big collection" model is not sustainable. "We realize that we must take a series of measures to exchange the highest efficiency of the industry with the minimum cost, that is, the market -oriented to cultivate the main body of the business, and the professional things are left to professional people to do it."

The Xiaosi -Kong Scenic Area is a head "IP" for the development of Libo Tourism. It first becomes the reform test field of its state -owned scenic spots management and operation system and mechanism. It is understood that in addition to the toll rights of the small seven -hole scenic spots, all the operating rights and operation rights are separated from the enterprise operation, the introduction of the rules and regulations to enter the scenic area, becoming a partner, and promoting the radiation of tourism activities to drive the scenic spot agriculture, forestry, animal husbandry The transformation and upgrading of industry, fishery and agricultural product processing industry. Not only that, Libo also "lost weight" to the state -owned enterprise employees of the scenic spot by competing on duty and survival of the fittest. After leaving posts, he publicly recruits high -education and young talents to the society. "Do everything possible to let others see you"

In 2022, the "May 1st" small holiday, during the period of Shanghai and Beijing's epidemic, "strictly waiting" in many places across the country, but also accumulating power waiting for the tourism industry to recover. Guizhou Province is in a low -risk area of ​​the epidemic province. Therefore, under the advocacy of the anti -epidemic policy of "unnecessary province", it safely releases the long -established brigade demands of tourists in this province, so as to maximize the economic benefits of the people to the greatest extent. Ye Lin and the challenges in front of the team members.

Libo greeted tourists with the biggest "sincerity". During the "May 1st" period, Libo A -level tourist attractions are exempt from tickets for tourists across the country. This has played a promotion role of "immediate shadow" for promoting the recovery of the tourism economy- 10,000 tourists and the opening rate of food streets increased by more than 95%over the festival. The county's homestays opened normally about 200, with an average occupancy rate of over 45%. The county has received a total of 398,600 tourists and 252 million yuan in tourism revenue. Seeing these numbers, Ye Lin showed a long -lost smile -the lively and orderly Libo came back.

Ticket -free is a stimulating method for Libo tourism "self -rescue", but offline marketing "stimulus" success relies to a large extent on Libo's continuous online brand output. In the cloud, you feel the distant artistic conception of "seeing water to Libo, one step across a thousand years" -the tour guide transformed into a network anchor of the Xiaosi Qikong Scenic Area, leading the netizens to "Yunyou" scenic spots in an online live broadcast, so that the majority of netizens can be at home to be able to be at home. Seeing the green mountains and green mountains, appreciating the beautiful scenery of the emeralds on the earth; in the live broadcast room of the silver jewelry of Libo Ancient Town in Libo County, the girl in the costumes of ethnic minorities is introducing national handicrafts to netizens. Sale; log in to the Libo Digital Exhibition Hall, a large representative of the Communist Party of China Deng Enming's former residence has a lot of views, and a three -dimensional, diverse, and interactive red tour is memorable.

On the personal social platforms of party and government cadres at all levels, they can see that they spare no effort to "sip" for Libo. "Even if the epidemic is there, it cannot stop propaganda. Only by continuing to speak by yourself can others see you and make others a tourist of Libo one day." Ye Lin said that under the strategy of accurate marketing of the whole people, Li Li, Li, Li, Li Lin, Li Lin, Li Lin, Li Lin Bobo integrates the new media marketing matrix platform, continuously planning a promotional product that meets the height of the news and the laws of communication, and the high -quality manuscript represented by "Libo Return to the Water" has attracted the follow -up reports of the mainstream media of the country, forming marketing promotion. Precision and good marketing situation of publicity.

"Travel" to do boutique heating

What makes Ye Lin quite happy is that the "camping tour" in the "May Day" Maolan area began in full swing -under the blue sky and white clouds, the tent sprung up on the grass like a mushroom, and the tourists talked to the tent with a lot of color. In life, the children are playing and making trouble, the fragrance of the food comes, and the self -driving car is on standby at any time.

Maolan Scenic Area is a national nature reserve. In the past, tourists can only travel semi -self -driving in the scenic area. Most tourists can only "look at flowers and watch flowers". Although the area is wide and lush, it has not stopped people to stop leisure release release. Lazy atmosphere. The arrival of the epidemic has made tourists' demand for Kang Yang's leisure stronger and stronger. It is subject to the requirements of prevention and control. The camping self -driving tour of Maolan Scenic Area is "pain points" in the market, which is also reasonable.

Ye Lin believes that the epidemic is forcing the upgrade of Libo's tourism format. Under the actual needs of the epidemic prevention and control, the traditional cross -regional large -scale tourism tour can no longer meet the needs of the real market. It will become the mainstream, and will become a "core card" of Libo with high -end and personalized recreational tourism, red tourism, and research tours.

In the context of vigorously developing inter -provincial tourism, Libo and surrounding counties and cities are aware that only the development of a group can achieve a win -win -if it is on November 6, 2021, at the Hechi City Tourism Development Conference, Libo County and Nandan The county signed a contract with the "Libo -South Dan" Qiangui National Ecological Civilization Tourism Demonstration Zone, and jointly implemented the "Planning and Construction, Transportation Unicom, Scenic Area Links, Line Candidates, Festive Cooperatives, Product Co -Sales, Market Union, and Marketing, Marketing, and Market Union, Marketing, Twenty -two cooperation contents of talent joint education, project joint newspaper, environmental joint governance, resource enjoyment, and mechanism linkage "; on May 24, 2022, Duyun and Libo County jointly created a strategic cooperation joint co -creation of cultural tourism ecological innovation demonstration zones The meeting will be held in Libo. The purpose of the meeting is to combine the "Libo World Natural Heritage" and "Duyun Green Bo Garden International Tourism Belt" to show the people, and the two beautiful business cards are brightened by the "World Heritage" and "Green Bo Qiannan". Essence Next, Libo will increase tourism cooperation with Pingtang, Dushan, Sandu, and Basa, Guangxi, and Huanjiang to achieve the goal of win -win tourism cooperation in many places. "The epidemic has given Libo a huge test. The process of 'self -help' is not smooth sailing, but we must adhere to positive thinking and accumulate internal skills. We will eventually see the dawn and Libo will definitely become a world -class tourist destination." Ye Lin said.

(Wang Na also contributed to this article)

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late July 2022

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