State -owned enterprise+private enterprise+rural: Xinchang explores a new model of rural operations with teaching and training as the starting point

China Well -off News reporter Zhou Yu Zheng Liang's golden business cards in Xinchang County, Shaoxing City? What can I learn from the whole country? As an "important window", what can Xinchang show the world? On July 20, a collection of outstanding teaching courses was held in Xinchang. "The representatives of the magazine, Living Water Education Technology (Group) Co., Ltd. discussed from the above three perspectives. The convening of the seminar also means that it is about to be completed in operation for the nearly a year.

"The Rural Revitalization Talent Service Center of Yunshang is based on education and training as the starting point, operates the countryside, combed the case, and promoted Xinchang experience to affect people with influential." President Lai Hui concluded.

Figure: The seminar site

Why to build -the actual needs of rural operations

After experiencing the stage of beautiful rural construction, how to operate is the bottleneck of many rural areas. In recent years, Xinchang County Tourism Group has exerted the advantages of state -owned enterprises and explored rural operation models such as village -enterprise cooperation, Jingcun radiation, project drive, resource activation, agricultural and tourism integration.

"The original intention of building Yunshang Rural Revitalization Talent Service Center was also to find the starting point of new operations." Shi Chunsong, general manager of Xinchang County Tourism Group Co., Ltd. said that after early research and analysis, based on education and training The county's scattered resources scattered in various places, and the lines of learning Xinchang experience in series, not only bring the flow of people, during the period of eating, accommodation, and purchase will also drive the training economy. The idea of ​​cooperation with enterprises has introduced Live Water Education Technology Group to do market -oriented operations. "

"The biggest resources of living water are more than 100 branches all over the country. The establishment of a service center in Xinchang is to introduce these flows. We have created a successful case of training center in Taoyuan Village in Tongxiang City to integrate Tongxiang 'Sanzhi" and The experience of rural rejuvenation has been pushed to the whole country larger. "Tong Guoliang, chairman of Living Water Education Technology (Group) Co., Ltd., introduced at the seminar that the Yunshang Rural Revitalization Talent Service Center created with Xinchang has multiple functions. Positioning is not only a cadre education and training base, a practical sharing platform, but also a youth research base, employee recuperation base, and vocational education base.

How to build -the top -level design must establish a good link mechanism for interest

Under the demand orientation, Xinchang County Tourism Group and Live Water Education Technology (Group) Co., Ltd. took a shot and chose the point of the service center in Houzhan Village in Dongzheng Township.

Under the leadership of the three teams of cadres, party members, and Xiangxian, Hou Yushan Village completed the butterfly changed from the "backward village" to "Star Village", which is famous in the distance. The village's governance experience itself is a good teaching case.

Yunshang Rural Revitalization Talent Service Center is located in the old site of the elementary school in Houzhuishan Village, Dongzheng Township. Xinchang County Tourism Group Co., Ltd. has conducted teaching and transformation of the old site. It is equipped with multimedia classrooms, conference rooms, dormitories, and office. While meeting the needs of daily teaching, it also solved the bottleneck of the venue of tourist distribution, research group construction, learning inspection and other activities, and effectively revitalized idle resources.

In order to better drive the rich villages and rich people, the Yunxing Rural Revitalization Talent Service Center emphasized the establishment of a link with the village collective interest links in the top -level design -it was established by Xinchang County Tourism Group, Living Water Education and Hou Shan Village. Operation center. Among them, Hou Shan Village entered the project with resources, accounting for 5%.

"After operation, we can have a few income in our village." Wang Guoyang, the secretary of the party branch of the Laoshan Village, calculated the accounting. One is that after the landing of the Yunshang Rural Revitalization Talent Service Center, the classroom in the village will be rented for a long time. The rental income of 300,000 yuan is collectively increased; second, 5%of the shares can get the profit dividend of the project operation; the third is that it is expected to provide more than 200 jobs, so that the villagers can work at the door of the house; Buying agricultural products will also have considerable income.

According to Pan Miao, the secretary of the party committee of Dongzheng Township, the Yunxian Rural Revitalization Talent Service Center can quickly land. First of all, thanks to the responsibility of state -owned enterprises such as Xinchang County Tourism Group Co., Ltd., in order to use the capital advantage and import high -quality projects for the countryside ; The private enterprises are flexible, and in the process of rural rejuvenation, they can effectively play their market advantages and efficiently match resources. The village's shares with resources not only lived their idle resources, but also stimulated people's entrepreneurial passion, broadening the path of wealth, and the path of wealth. Laipan the foundation for future development. "This not only achieves complementary resources, but also a strong combination of development, which is conducive to the rooting of the rural revitalization strategy, and it is conducive to enlarging effects and creating brands." Pan Miao said.

Figure: Effect map of the Rural Revitalization Talent Service Center

How to extend — the county's resource beaded into a chain

Although Yunshang Rural Revitalization Talent Service Center has fallen in Dongzhang, its attention target is by no means a village and one domain, but the depth of the county's wide area and strip line is to be widely excavated and summarized to refine the revitalization of Xinchang countryside revitalization. Good experience and good practices, beading into chains, forming a new Changchang recognition training product. The center is expected to introduce more than 32,000 passenger flows in the annual annual, which drives the average annual income of more than 20 million yuan in the local industry economy.

At the seminar, various departments also introduced Xinchang experience of different lines.

The cultural tourism line focuses on the experience of Xinchang's global tourism. Such as the improvement of micro -transformation, the establishment of the road of Tang poetry in eastern Zhejiang, the integration of industrial tourism, the activation and utilization of idle farmhouses, and the increase of the people of Xinchang snacks.

Scientific and technological innovation is Xinchang's golden business card. "You can go to the smart equipment town first to understand the county's overall work in promoting scientific and technological innovation." The relevant person in charge of the Science and Technology Bureau introduced the line that Xinchang can visit and learn from science and technology. Hua Holdings Group; focusing on 'industry -university -research cooperation ", you can visit Xinhe Cheng, these are all good on -site teaching cases."

The Agricultural and Rural Bureau specifically introduced its existing experience in high -quality farmers training. I hope that in the future, it can jointly develop training courses that adapt to practical talents in rural areas in the future.

It is reported that the Yunshang Rural Revitalization Talent Service Center will be officially put into operation in mid -August. Bu Yiwen, general manager of the central operation team, introduced that the first project focused on the theme of the common prosperity. Learn training.

Edit: Peng Hui

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