Consumption reference 丨 Qi Forest, cut into the difficult cola market

Reporter He Hongyuan and Chen Sha reports from the 21st Century Business Herald reporters

Finally, the vitality forest penetrated the hinterland of Coca -Cola.

On July 21, the company confirmed to the 21st Century Business Herald that it is developing sugar -free cola products, and the business line is led by the co -founder's antlers.

Behind the cola market, especially sugar -free cola maintains a relatively high growth rate.

According to the financial report of Popular China ’s exclusive partner Kang, in 2021, its drinking business grew rapidly, with revenue increased by 20.18%year -on -year to 44.802 billion yuan, and net profit increased by 14.88%year -on -year to 2.419 billion yuan. Among them, the revenue of carbonated beverage business increased from 9.043 billion yuan in 2017 to 16.493 billion yuan, a compound growth rate of 16.21%, and a year -on -year growth rate of 23.32%in 2021.

Promoted by this, that year, Pepsi Asia -Pacific sales rose 13%.

In 2017, Pepsi's sugar -free products entered China, and then launched Pepsi Sugar Berryless Raspberry and Pepsi Sugar Natalum in 2019 and 2020.

According to Mu Xinhuan, the person in charge of the Beverage Category of Pepsi Greater China and the head of Pepsi brand, revealed to the 21st Century Business Herald reporter that in terms of sugar -free advancement, Pepsi and Master Kang's senior management reached a high degree of consistency, and the online and offline integration was very close.

Coca -Cola is also expanding production. The Taikoo Coca -Cola reporters disclosed to the 21st Century Business Herald that in the next five years, it will increase investment in China, and the planned investment will reach 5.5 billion yuan.

According to data from Euro Rui, by 2021, my country's carbonated beverages accounted for only 16.98%, which still has a large space compared to 36.94%of the United States.

But as a giant's core hinterland, it is difficult to break through the vitality forest. Coca -Cola has strong barriers to R & D, production, sales channels, and even marketing. It is not the same as the difficulty of breakthroughs in the emerging air bubble water field.

In fact, under the squeezing of the two strongs, at present, the domestic cola brand is difficult to survive.

The transfer announcement of the transfer of "Tianfu Cola (Chongqing) Beverage Co., Ltd. 11.8784%Equity" released by Chongqing Property Rights Trading Network shows that from January to December 2021, the operating income of Tianfu Coca-Cola (Chongqing) beverage company was 16.5187 million yuan and net profit-183.247 million yuan. From January to May 2022, the operating income of Tianfu Coca-Cola (Chongqing) beverage company was 93.255 million yuan, and the net profit was -40.722 million yuan.

Can the vitality forest succeed in this situation?

On July 21, the Shanghai Stock Exchange 80 Index closed at 6400.75 points, a decrease of 0.71%.

agriculture

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On July 21, according to the information of the Ministry of Agriculture and Rural Affairs, in 2021, the total output value of the fishery economy in the society was 2968.973 billion yuan, of which fishery output value was 151.5863 billion yuan, the output value of the fishery industry and construction industry was 61.5516 billion yuan, and the output value of fishery circulation and service industry was 837.593 billion yuan. The proportion of the three industrial output value is 51.1: 20.7: 28.2. Among the output value of fishery circulation and service industry, the output value of leisure and fishery was 83.556 billion yuan, an increase of 1.19%year -on -year.

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food and drink

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E -commerce retail

Meituan buying vegetables and online "additional products" function

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On July 21, a spokesman for the Ministry of Commerce, Shu Jianting, said at a routine press conference that in the first half of the year, my country's online retail market stabilized and rebounded, showing a good recovery situation. According to data from the National Bureau of Statistics, the national online retail sales in the first half of the year were 6.3 trillion yuan, an increase of 3.1%year -on -year; of which, the online retail sales of the physical goods were 5.45 trillion yuan, an increase of 5.6%, accounting for 25.9%of the total retail sales of consumer goods. It was increased by 2.2 percentage points compared to the same period last year.

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Entertainment game

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Netease Cloud Music gets YG music copyright

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Cultural tourism

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Paper industry

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