One -grammar business review | Qixi Festival set off a romantic consumption boom Sweet business opportunities to stimulate consumer vitality

Alipay open search "small program direct": lower threshold can be configured with small programs

On July 21, in order to allow more merchants to play from Alipay to operation and continuously drive user transformation by searching for continuous and efficiently, Alipay announced the latest upgrade of search products at the 2022 partner conference: open search "small program direct" to reduce, reduce Merchant entry threshold; optimize the service search results page display, increase the transmission of coupons, and help improve clicks. It is reported that in the past year, the number of users entering the mini -program through Alipay "search" has increased by 87%year -on -year. Search has become an important entry for Alipay users to access applets. According to reports, the "small program direct" further reduces the threshold of merchants. As long as the merchants have small programs, they can configure the search direct area, and can display the core services such as marketing cards and coupons. With this function open, Alipay search directly achieves the use of full -scale mini -program merchants.

Casa: As an open platform for digital life, building Alipay ecology is a very important part. In recent years, Alipay Mini Programs have been building foundation and ecological soil, and have developed cautiously all the way to this step, and have reached the node of the harvest. Compared with WeChat Mini Program more traffic, it is more accurate to find a small program user in Alipay to find services, and the transformation effect is better. Grasping the support of the platform's public private domain traffic is a good opportunity for merchants, and the dividend period of entering the Alipay applet feels.

Lululemon launched the 2022 Tanabata Limited Capsule Series

On July 21, the sports lifestyle brand Lululemon announced that it was launched on the 2022 Tanabata Limited Capsule Series. This is also the second time Lululemon launched the Qixi limited series in the Chinese mainland market. According to reports, Qixi Limited Capsule series is a retro sports style, covering upper, lower clothes, and accessories, and the first neutral design, the same model of the couple; Color combinations include four colors: tobacco purple, berry red, navy blue, and ivory white.

Haoy: "Qixi Romantic Economy" is becoming a new force to drive consumption growth. The Qixi Valentine's Day in local culture has also received more attention. Whether it is a candlelight dinner or a limited couple suit on Qixi Festival, compared with previous years, people's Valentine's Day consumption around Qixi this year is no longer satisfied with the conventional, but more and more pays attention to what they really need and their partners. Copy consumption methods. Through the consumption boom set off by the Qixi Festival, we can see that the romantic economy is showing an increasingly popular popularization trend. The stronger pursuit of the coming. On the other hand, the service entity of the service subject that can conform to the evolution of this consumption trend and meet the actual demands of users can we achieve broad and long -term sustainable development in a new environment.

Some games will be removed from Apple Arcade. Apple can play at least two weeks after calling Apple

News on July 21, Apple recently announced a list of 15 games, which will soon delete from Apple Arcade. Apple released a new support file today, answering some questions that players care about when the game subscribe to the game from its Apple Apple Arcade subscription service. Apple said that after the game was removed from the Apple Arcade, users who downloaded the game before can continue to play the game in "at least two weeks". After this period, if the user starts the game again, it will receive information of "No Longer Available". Apple said that after a game deletes from Apple Arcade, developers may choose to provide this game for all users on the App Store. Apple said that the game version of the App Store may be different from the version of the Apple Arcade. For example, Apple Arcade games do not allow them to provide in -app purchases or display ads, but these restrictions are not suitable for games provided to all App Store users. In addition, if developers choose to allow users to load their saved progress in the App Store version, users can continue to continue the game in the position of the Apple Arcade version. Otherwise, users must restart the game.

Qi: The game lineup in the Apple Arcade, compared with other games in the App Store, is mostly just selling better and not necessarily more fun. This classification is more like Apple's stickiness to increase the sticky subscribers, and and also A product made by developers. When the contract expires, some developers who can have taken the Volkswagen line find that if they do not squeeze the Arcade track, they may earn more, and naturally they will choose a larger user group.

Netease Cloud Music and YG Entertainment reached strategic cooperation

On July 21, Netease Cloud Music announced that it will officially reach strategic cooperation with South Korea YG Entertainment. The two parties will launch deep -level cooperation in the fields of music copyright and artist announcement. At present, Netease Cloud Music has been authorized by the full music copyright owned by YG Entertainment, including Bigbang, Blackpink and other Korean hot groups. Pondton: In the past year, Netease Cloud Music has reached copyright cooperation with Modern Sky, Hong Kong Emperor Entertainment, China Record Group, Lehua Entertainment, SM Entertainment, Time Fengjun and so on. Nicholas Tse, Rong Zuer, new pants, and five people are all lit in NetEase Cloud music. Gradually circulating music copyrights are re -stimulating the vitality of the Chinese music market. Looking forward to the future, more music platforms actively promote cooperation with upstream copyright parties and constantly provide more high -quality music content for music lovers.

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On July 21, the Baidu World Conference in 2022 was held online. Li Yanhong, the founder, chairman and chief executive officer of Baidu, proposed that "AIGC (AI Generated Content, artificial intelligence independently generated content) is PGC and UGC. Production method. It will not only improve the efficiency of content production, but also create content with unique value and independent perspective. "

Li Yanhong judged that AIGC will go through three development stages:

The first stage is the "assistant stage". AIGC is used to assist humans for content production;

The second stage is the "collaboration stage". AIGC appears in a virtual human form that coexists with virtual reality, forming a situation of symbiosis of human -machine;

The third stage is "original stage", and AIGC will independently complete content creation.

"In the next ten years, AIGC will subvert the existing content production model. It can achieve one -tenth -tenth cost of production, and generate AI original content at a 10,000 -fold production speed."

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