Cultural Tourism China Cloud Studio | Wang Yong: Yang's sails, promoting national art to a wider international stage

On July 21, the China Cultural Media Group held the "Launch of the Cultural Tourism China Cloud Prohibited Platform and the Signing Ceremony of Strategic Cooperation". Wang Yong, Dean of the National Peking Theater and vice chairman of the Chinese Drama Association, attended the event and spoke.

Wang Yong

The following is the festival:

"Everyone is bitter, I love summer long." Because summer is a season for gestation and giving. Only in summer can there be the fruit of autumn; only in Xia's dedication can there be autumn harvest. I am glad to participate in the launch of the Cultural Tourism China Cloud Prohibiting Platform and the signing ceremony of strategic cooperation, and we will look forward to the new format of "integrating online and offline, performing and acting together" with you. As a cultural central enterprise, the Chinese Cultural Media Group actively adapts to the new normal of the development of cultural undertakings, seize the development opportunities of industrial digitalization, and build a platform for people from all walks of life in the cultural industry to carry out various forms of exchanges and cooperation for people in the cultural industry. Tell good poems and distant stories, and tell the story of Chinese stories in the new era. It is honored that the National Peking Theater has the fate to participate in it. It has contributed a meager power to promote the integration of culture and science and technology, build a new pattern of cultural industry development, build a new pattern of cultural industry development.

Since 2020, the epidemic has brought a huge impact on the performing arts industry. We have faced huge difficulties and challenges. The stage performance has pressed the "suspension key", but life must continue, as well as drama. Often, when a door is closed, a window is opened. The real theater temporarily closed, but the cloud theater kicked off the curtain; offline performances were temporarily closed, and online broadcasts have opened.

In recent years, the National Peking Theater has actively promoted the combination of national essence art and digital technology, and launched a new form of "Technology+Art" series such as "Dragon and Phoenix Showing Xiangxiang", mini reality show "Peking Opera Trainee" and "Hundred Day Training" live broadcast work. I will introduce you to everyone on the studio of "Dragon and Phoenix":

Under the guidance of the Department of Industry Development of the Ministry of Culture and Tourism, in the Spring Festival of 2021 and 2022, the National Peking Theater and China Mobile Mimu worked together to use the theme of "Cloud Drama and Dalari". Technology has launched the Peking Opera "Dragon and Phoenix" for two consecutive years. Single -on -demand domestic price single -view angle of 9.9 yuan, multi -perspective 19.9 yuan, and $ 9.9 overseas, the audience can look back within 15 days. "Dragon and Phoenix Chengxiang" studied in the 2021 Spring Festival box office income of more than 300,000, and the box office revenue in 2022 jumped to 1.12 million. In the way of "technology+art", it tells the story of the national cultural innovation inheritance in the new era. It has reached the unification of social benefits and economic benefits. After two years of broadcasting, I even felt that the studio could become a revolution in liberation of literary and artistic productivity.

Many netizens said that traditional art and digital technology are integrated, and Peking Opera has become fashionable. Back to the two hundred years of development of Peking Opera art, Peking Opera has always been fashionable. The so -called fashion refers to the style of the times, the tide of the times and the first of the atmosphere. Prior to the rise of the modern media, Peking Opera was "singing and dancing on the spot, the wind was endless without any trace", and repeatedly created the performance of the performance of 10,000 people. After the rise of modern technology, Peking Opera has never stopped the pace with the integration with new technologies, and has become a stepping stepping stalls to approach the audience. In 1905, the first film in China was "Dingjun Mountain" starring Peking Opera Master Tan Xinpei. The first color movie in China was "Life and Death" starring Mr. Mei Lanfang. In the age of TV, as soon as Beijing TV (formerly CCTV) was established, it was the first time that Mr. Mei Lanfang's "Mu Guiying Handsome" monk Xiaoyun's "Princess Shuangyang" was first broadcast. "Examination Gong Ji" has a saying: "Sometimes, the earth is qi, the material is beautiful, and the work is clever. Then the four can be good." In the era of the digital Internet, the National Peking Theater launched "Dragon and Phoenix Chengxiang" on the studio. , Integrate the "Tianshi" of the new era of traditional art, the "earth atmosphere" of the people's spiritual needs in the post -epidemic era, the "Material Beauty" performed by the famous national artists, and the "cleverness" of digital technologies break through the leap forward. The fine tradition of "the style of the era".

At present, digital technology, communication medium, and platform channels, "you sing me for me", calculate interaction, virtual reality, augmented reality, and "Yuan universe", which brings endless imagination to artistic creation. The integration of art and technology is changing with each passing day and a thousand miles a day. The online viewing and interactive method of "broadcast" with "mobile phone+computer+screen+head display" has opened the in -depth integration of opera art and communication medium, bringing changes in opera ornamental mode and consumption method. It is necessary to grow and develop in theoretical and practical dialectics. Practice leaves the theory and is often half -effective. The theory leaves practice will become a passive water and soil -free wood. If it is said that the studio of "Dragon and Phoenix" in 2021 is only "testing the water". In the exploration practice of the studio, it has already taken valuable and firm steps. It is diligent in the construction of the theory of studio and exploring the infinite possibilities of the studio. At present, our college is gathering forces to write a monograph "New Theory of Studio". In 2023, our hospital will launch the "Dragon and Phoenix Chengxiang" for the third consecutive year, focusing on the overseas market, and strive to achieve the same frequency resonance at home and abroad, and open a new pattern of traditional art merging media.

Through the practice and exploration of studio, I think that online studies need to go three relationships, that is, the relationship between performances and studies; the relationship between the ontology and the carrier; the relationship between art and the market. (1) Clarify the performance of the performance and achieve online and offline complementarity

From offline to online, the studio and performance are not rituals in the court, but the relationship between the two complement each other and complement each other. From the performance to the studio, it is not simply collageing digital technology and opera content, but a new theater experience of 1st ten 1 greater than 2, trying to find the best fulcrum for the integration of technology and art.

(2) Recognize the artistic body, insist on the content as king

I personally see that no matter how science and technology develop and science, the content is "the way of the king." "Content is king", because content is fundamental and core competitiveness. When the "content is king" plug in the wings of technology, "culture and technology, career and industry" can complement each other.

(3) Respect art value and cultivate the studio market

The artwork itself is priceless and valuable, and the price is priceless lies in its intangible spiritual power; the priced is that it has the dual attributes of spiritual and commodities. Although it is a spiritual product, spiritual products are also commodities, and they have prices for products. Therefore, the studio should be paid. Only by being supported by the market and cultivating a mature studio can the studio go further. The studio is both a career and an industry, and the literary and art industry and the literary industry are the wings of cultural tourism.

"Dapeng rose in the same wind a day, and Fuyao went straight to 90,000 miles." The establishment and launch of the Cultural Tourism China Cloud Prohibited Platform undoubtedly provided fertile soil and experimental fields for the studio industry.

The ancients said: "Zhihe, not far from mountains and seas." Not to mention today with all things. As an important inheritor of the excellent traditional culture of China, the National Peking Theater always adheres to the people -centered creative orientation, exerts the social functions that serve the people by literature and art, and will join hands with the Chinese Cultural Media Group. , Give full play to their respective advantages, consolidate strategic partnerships, deeply think of changes, actively respond, actively seek change, promote the sails of the broadcast, promote the national art of art to cross the theater border, break through the time and space restrictions, approach the people of the people, go to the forefront of the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the times, move towards the era of the times, move towards the era of the times, move towards the era of the times, move towards the era of the times, move towards the era The broader international stage, realize everyone sharing, common people, and everyone appreciation.

Responsible editor: Gou Xiaoqing

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