Jump out of the industrial economic thinking to meet the needs of Volkswagen camping

Governments at all levels should jump out of industrial economic thinking, and use the development and construction of camping sites as part of the urban public service system, and effectively create a variety of camping space

In the context of the era of national leisure, with the promotion of the normalization of the epidemic prevention and control, outdoor camping as an important way to reduce gathering, increase feelings, and get close to nature has become a popular choice for current residents' holiday leisure tourism. However, with the continuous improvement of camping demand, problems such as unordered camping, destroying the environment, and throwing garbage in the wild have become a problem that needs to be solved. The author believes that the problem of exposing camping heat is the inevitable development of camping economy at this stage. It can be analyzed through three aspects: perspective needs, analysis mechanisms, and dredging needs.

First, perspective demand -demand misplaced. From the perspective of Volkswagen camping, due to the high cost of professional camping, most people's ideal camping mode is "carrying camping equipment, bringing their own meals, a family or several friends to a place with few people and good scenery. Live a good holiday time ". Among them, Volkswagen's core demand is a beautiful camping environment and experience, and direct demands are camping equipment and supporting services.

From the perspective of government management, the ideal camping industry should be: the public conducts an orderly development of activities in the designated camping area, and enterprises can obtain benefits by providing necessary camping services. Its demands mainly include four aspects: one is to vigorously cultivate camping locations that meet the standards; the other is to promote environmental protection and realize the sustainable use of resources; the third is to strengthen supervision to ensure the safe and orderly development of camping activities; The healthy development of the camping industry.

From the perspective of enterprise development, the ideal camping model should be: Visitors obtain a better camping experience in camping equipment, catering services and experience activities provided by consumption in the camping area, and enterprises have obtained the corresponding economic income. Among them, the basic demands of the enterprise are economic income. Direct demands are that tourists consume in the camp area, and indirect demands are safe production and protecting the environment, thereby improving the competitiveness of camping.

Secondly, the analysis mechanism -appealing contradiction. From the current development, the National Standardization Management Commission has released the "Code for the Construction and Service of Leisure Camping Land" as early as 2016, which clearly stipulates that the site selection, layout, function, service facilities, service quality, security guarantee, etc. Multiple aspects. In 2019, the Ministry of Culture and Tourism released the "Division of the Quality Grade of Self -driving Vehicles Camps" and organized an evaluation. Up to now, 35 high -level self -driving car camps have been rated. In December 2021, the "Fourteenth Five -Year Plan" Tourism Development Plan issued by the State Council clearly stated that promoting self -driving car tourism, implementing self -driving tours promotion plans, forming a networked camp service system and a relatively complete self -driving car travel tour The industrial chain launched a number of self -driving car camps and tourist stations.

From the perspective of practical surveys, the relevant departments are generally strong on the standards of standards, and the standard execution of various professional camping sites is generally strict. Most of the uncivilized camping behaviors that are currently appearing in various places are because residents spontaneously camping in the wild, the government is difficult to supervise, and enterprises cannot provide services. The deep reasons for these problems are the contradictions between the public's public welfare demands and the economic demands of the enterprise.

From the perspective of the public, the cost of professional camping is too high and unbearable, and a large number of scenic spots or parks with a large number of camping conditions are not allowed to camp. The emergence of disorderly camps, littering garbage, and disrupting the environment has become an inevitable result. In the perspective of an enterprise, due to the high investment in the early stage, professional camping cannot be reduced to the public. The scenic area and park considers that the camping area cannot effectively increase the income and there are hidden safety hazards, so the enthusiasm of the camping site is not high.

Finally, guide demand -breakthrough path. The contradiction between supply and demand appeal is the foundation of the current camping activities. The 19th National Congress of the Communist Party of China clearly pointed out that "socialism with Chinese characteristics has entered a new era, and the main contradictions in our society have transformed into a contradiction between the people's growing needs and imbalance and inadequate development." At present, the people's needs for a better camping life and the issue of "nowhere to camping" have become urgent need to resolve in various places. In this regard, governments at all levels should jump out of industrial economic thinking and take the development and construction of camping sites as part of the urban public service system, and effectively create a rich and diverse camping space. This is the best means to effectively solve various problems.

The author recommends that starting from the following five aspects to standardize the construction and development of camping sites:

The first is to actively use resources such as mountains, green spaces, beaches, lakes, rivers, forests and other resources, and increase the supply of public camps by improving supporting facilities and basic public services.

The second is to encourage and guide scenic spots, parks, and landscapes to open up camping areas, enrich the content of activities in the area, and improve comprehensive benefits.

The third is to optimize the professional camping site operation model, so that the service content is clearly marked and the service items are charged, and the basic camping of camps will be encouraged to reduce charges, and to guide enterprises to obtain economic revenue through high cost -effective services and derivative products.

The fourth is to actively promote civilized tourism, conduct civilized education for the public through the form of three -dimensional publicity, and enhance the awareness of the public civilization camping.

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