Hunan takes "cross -border e -commerce" to develop the express train and run out of "acceleration"!

"One -key chain will share new opportunities worldwide." From July 22nd to 24th, the Hunan Cross -border E -commerce Fair in 2022 will be held in Changsha. As the first Hunan Exchange Fair, it aims to build the most authoritative and influential cross -border e -commerce event in the central region. It is worth looking forward to Essence

In recent years, Hunan has taken the "cross -border e -commerce" to develop the express train and accelerate the running, and has already ran out of Hunan's "acceleration". Hunan currently has 4 national cross -border e -commerce comprehensive test zones and 6 cross -border e -commerce retail import pilot cities. In 2021, the import and export of cross -border e -commerce in Hunan increased by 89.7%year -on -year, which was 74.7 percentage points higher than the national average growth rate.

The number of cross -border e -commerce leading companies has risen year by year, and a number of high -quality cross -high -quality cross -. Local e -commerce companies. Among them, Anke Innovation, Water Sheep and other companies lead the country in the field of cross -border e -commerce exports and beauty e -commerce.

"The rapid development of cross -border e -commerce in Hunan, mainly depends on these four points: policies, increase the subject, build platforms, and service services." The relevant person in charge of the Provincial Department of Commerce said that Hunan is gradually becoming an important logistics of cross -border e -commerce in the central and western regions in the central and western regions. , One of the centers of capital flow, information flow and talent gathering.

Policy support

Promote the innovation and development of cross -border e -commerce

In May of this year, the General Office of the Hunan Provincial Government issued the "Implementation Opinions on Accelerating the Development of New Foreign Trade and New Mode". The first task was to promote the innovation and development of cross -border e -commerce, cultivate and introduce a number of cross -border e -commerce leaders Enterprises, build a group of cross -border e -commerce industry belts and agglomeration areas. According to the "Implementation Opinions", by 2025, 20 cross -border e -commerce companies with a scale of RMB 100 million in the province will reach 20.

In addition, the "Notice of the Hunan Provincial Department of Commerce Hunan Provincial Department of Finance on the Management of Special Cross -border E -commerce Special Fund in 2022" and "Hunan Provincial Department of Commerce on further do a good job in the key work of cross -border e -commerce in the province in 2022 "Notice" has been issued one after another, providing a good policy environment and funding support for the healthy and rapid development of cross -border e -commerce in our province, and more and more cross -border e -commerce has moved closer to Hunan.

The province's cross -border e -commerce industry has gathered further, and the cross -border e -commerce import and export market spreads in more than 100 countries and regions along the "Belt and Road" along the United States, the European Union, Japan, and Japan, as well as the "Belt and Road" in Southeast Asia, the Middle East, and Africa.

As a leader in the field of cross -border e -commerce big data research, Hunan Diger Network Technology Co., Ltd. has aimed at the increasingly large selection and marketing needs of sellers. It has given strong support. "Huang Qiong, co -founder of Demon, told reporters that through deep digging of cross -border e -commerce big data as the main line, Demon developed core algorithms and software products. At present, more than 2,000 Hunan cross -border e -commerce companies have Corporate Services. Big data shows that there are currently more than 7,000 brands in Hunan operating on the Amazon platform. From January to June 2022, the transaction volume of cross-border e-commerce transactions on the Hunan Amazon platform reached 1.5 billion US dollars, a year-on-year increase of nearly 20%. Products are mainly sold to the United States, Britain, France, Germany and other European and American countries. Toy products, home kitchen supplies, beauty products, electronic products, and sports products are the main best -selling products.

Grow

Support traditional enterprises to expand overseas online markets

In order to strengthen the business entities of cross -border e -commerce, it has accelerated the digital, branding, and intelligent development of foreign trade enterprises. The Provincial Department of Commerce strongly supports the expansion of overseas online markets such as old -fashioned brands, traditional brand products. It is understood that from January to May 2022, Hunan realized the import and export transaction value of cross-border e-commerce 21.809 billion yuan, an increase of 18.9%year-on-year.

Encourage new channels, new technologies, and new methods such as cross -border e -commerce platforms, international cloud exhibitions, overseas digital smart marketing, search engines, short videos, live broadcasts, and live broadcasts to promote a number of high -quality traditional foreign trade companies to dock on Amazon, online Wal -Mart, and online EBAY's third -party cross -border e -commerce platform or self -built independent station expands cross -border business.

"In 2021, Hongyufa's annual sales of cross -border e -commerce sales of Hongyufa Products were $ 15 million, and the products were mainly exported to the United States, Africa and other places." As the first hair product company in the province, Shaoyang Hongyufa Products Co., Ltd. The person in charge told reporters that in 2018, the company began to promote the cross -border e -commerce business, and at Alibaba International Station, AliExpress, Amazon and many other e -commerce platforms opened stores, and the business growth was rapid. Nowadays, the company has continuously expanded emerging markets and broke its own way in the field of cross -border e -commerce.

With the project of Mimai Cross -border E -commerce Global Operation Center and TIKTOK Southeast Asian Cross -border E -commerce Operation Center successively settled in Changsha, Anke Innovation Technology Co., Ltd., Shuiyang Group Co., Ltd., Sannuo Biosensor Co., Ltd., Hunan A group of local enterprises and other local enterprises' cross -border e -commerce businesses have maintained steadily. A number of provincial cross -border e -trading companies with innovative and growth are leading the new trend of Hunan cross -border e -commerce.

"We are actively constructing corporate libraries and product libraries, improved cross -border e -commerce selection companies and the industrial belt of cross -border e -commerce, and promote the business pilot of traditional enterprises to carry out cross -border e -commerce business." It is said that the Provincial Department of Commerce is actively cultivating e -commerce startups with great development potential, identify a number of provincial digital business enterprises, and conduct pilot training for enterprises to help foreign trade enterprises open up the international market through cross -border e -commerce.

Platform first

The number of national platforms ranks among the forefront of central and western provinces

Since the State Council agreed to set up a cross -border e -commerce comprehensive test area in 2015, our province has actively organized the regional declaration of the foreign trade industry to gather and drive a more prominent effect. As of now, there are 4 cross -border e -commerce comprehensive trial areas in the province, with the number one in the central and western provinces. On July 22, the first Hunan Exchange Fair, which was launched in Changsha, the four cross -border e -commerce comprehensive test areas of Changsha, Yueyang, Xiangtan, and Luzhou will be set up and made new appearances. Innovative development results.

Not only has there many platforms, but Hunan's advantages of the central cross -border e -commerce international logistics distribution hub are further highlighted. Hunan Changtong International Logistics Channel has created the five major international logistics channels and freight assembly centers. It runs on the ground, water travel, and flying in the sky, helping Hunan cross -border e -commerce to run out of "acceleration".

It has opened 10 international shipping aircraft routes such as Changsha to Harry Fax, Daka, Hong Kong, Leni, Ho Chi Minh City, Moscow, Manila, Los Angeles, New York, and Zhangjiajie to Hanoi. During the epidemic, 12 "passenger renovation" routes such as Changsha to Los Angeles, London, and Nairobi were also opened. Changsha to Central Asia, Eastern Europe, and Western Europe directly reached trains, and China -Europe trains have entered the country's first formation.

During the "Thirteenth Five -Year Plan" period, Hunan also realized the full coverage of the "9610, 1210, 9710, 9810" cross -border e -commerce business model.

As an infrastructure that supports the development of cross -border e -commerce and expand the international market, overseas warehouses have opened up the order to deliver the "last mile". With the continuous expansion of the cross -border e -commerce market, Hunan is vigorously promoting the construction of the overseas warehouse service system. The relevant person in charge of the Provincial Department of Commerce stated that it is necessary to implement special actions for overseas high -quality development, support overseas warehouse docking cross -border e -commerce comprehensive test zone online comprehensive service platform and domestic and foreign e -commerce platforms, accelerate the layout of overseas warehouses overseas in key markets, deepen and and and and and. Mutual cooperation of overseas upstream and downstream enterprises.

The first Hunan Cross -border E -commerce Fair was also a high -end learning exchange platform set up by Hunan for enterprises. At the meeting, cross -border e -commerce platform companies such as Amazon, Alibaba International Station, AliExpress, and New Egg platforms will appear in the "Xiangju Ocean" series of forums, and Anke Innovation and other leading exports of cross -border e -commerce companies will exchange sharing. "Each city and prefecture, especially the four cross -border e -commerce comprehensive trial areas, must deeply tap the platform value of the Jiaotong Fair, increase the participation and depth, and further improve the ability to serve the development of the region on the platform." The deputy director of the Provincial Department of Commerce Department Li Xinqiu is looking forward to the level and effectiveness of the "singing" of the government's Taiwan, enterprises and the park "singing". Strong service

Do a good job in the full process of cross -border e -commerce

Build a new highland for cross -border e -commerce talents and increase the integration of production and education. Hunan is vigorously promoting the construction of a cross -border e -commerce talent public service system, cultivating high -level talents in cross -border e -commerce, and exploring the construction of cross -border e -commerce talent cooperation and exchange platforms.

"On the one hand, do a good job of cross -border e -commerce services, improve the training, competition and evaluation mechanisms of e -commerce skills talents, and provide talent reserves. On the other hand, we must continue to follow up and serve e -commerce projects." Relevant person in charge said that Hunan is formulating preferential policies to attract, use, and retain cross -border e -commerce talents, and vigorously introduce high -level, high -level entrepreneurs and cross -border cross -border with international strategic research capabilities, international market development capabilities, international market development capabilities Middle and senior talents who have the ability to operate management and practice experience.

"The rapid development of our corporate cross -border e -commerce is inseparable from the support of government policies. In order to solve the problems of long backlog goods and other issues such as the packaging time, the business department and the enterprise have exchanged and communicated with various parties and increased the docking of the delivery industry. Solving the backlog of international orders in a timely manner, reducing the operating pressure of the enterprise, and reducing operating costs. "The person in charge of Shaoyang Hongyu Fa Fa Products Company told reporters that in addition to helping to solve the logistics problem, the government also cooperated with local colleges Cross -border e -commerce talents are developed as reserves.

With the rapid development of cross -border e -commerce, Hunan is striving to establish a provincial -level cross -border e -commerce talent public service platform to build an expert bank, a teacher -in -law and talent library to provide Hunan to become a solid Talent reserves. Encourage cities and counties to introduce policies at all levels, and support the construction of cross -border e -commerce disciplines, teacher training, and school -enterprise cooperation.

Edit | Li Xiang Zhang Yongqiong
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Author | Huang Qiong

School Division | Zhao Zeqin Xiahong

Review | Qin Huiying

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