TIKTOK net red marketing dry goods: Description description Copywriting how to write is easier to explode?

In TIKTOK, the reason why a short video burst into fire must not be separated from a good design (description). The description is well written. First, you can evoke the curiosity and click of fans!

A good work description can not only attract users' browsing, but also guide users to leave messages and interaction. And a bad work description, even if the content and theme of the work are very good, because the description does not attract people without fans, the number of playback is very small, let alone popular, and good content is wasted in vain!

So, how important is the TIKTOK video description? How to write to attract fans to click?

1. Why is Tiktok Description important

To put it simply, the description of Tiktok video has two core functions, which is also the direction that we focus on when writing descriptions:

1. See for users -let the user you see to see the video for the user to see

On the one hand, it is necessary to stimulate interaction, so the description must start from the user's position to trigger user interaction as the entry point. The copywriting and video content can cause users to like, comment, and repost.

On the other hand, to awaken emotions.

This type of description is a description of emotional factors. People have seven loves and six desires. They are nothing more than friendship, love, affection, and emotions such as movement, warmth, anger, patriotism. For example, starting/expressing gratitude, "thanks to those who grew up with us."

2. Give the platform -get more accurate recommendations for the platform

Tiktok's recommendation mechanism is machine review+manual review. So our description is to show the machine first, followed by people.

Tiktok describes how to write more likes. People who have done this headline today should know that the higher the probability of hitting the label, the more recommendations to get.

For example, when writing descriptions, some common industry keywords are deployed according to their own positioning fields.

To make beauty grass, you can use the vocabulary in exclusive fields such as skin care, makeup, lipstick and other exclusive fields in the description; it is generally recommended that everyone consciously collect some exclusive vocabulary they receive.

For example, "baby", "nursery rhyme" and "toys" are exclusive terms in the mother and infant field.

The purpose of this will make the algorithm feel that your account is classified to a certain vertical field, and then you recommend your video to someone interested in the field. Make recommendations more accurate and achieve marketing goals.

Two and 7 techniques

1. Study your audience

Tiktok video description is a short text description of the video. Because you only have 150 characters, it takes some effort to make a short and sweet title. Customer research is an excellent Tiktok video describing the best source of information of creativity.

Interviews, focus groups, segmentation and customer surveys are important research methods to obtain original customer data. By studying your target audience, you need to find some important information, such as:

Customer needs; potential needs for products or services; wish or dreams; previous successful social media marketing activities. These insights will be the source of inspiration when you write a video description. 2. Keep straight

Tiktok video description is limited to 150 characters (including theme tags), you should try to keep your description below 140 characters.

There are some tips here to make your description more meaningful and cubs: delete unnecessary information. For example, "According to scientific research, there are 5 tips for improving mental health" can be turned into "there are 5 tips for improving mental health".

Describe in a shorter discourse. "Exchange gifts is an important part of Christmas. What do you think?" It doesn't matter, but you can shorten it to "What do you think of Christmas exchange gifts?"

3. Cooperate with KOL

Most KOL can put forward a lot of interesting content creativity. Therefore, when you cooperate with KOL, you only need to provide relevant information about your brand and target user, and they will be happy to make some suggestions for you.

4. Ask questions

Will you choose money, rights or love? If you have the ability to travel around the world, where will you go first?

Incorporating problems into marketing content is an effective way to improve consumer participation. Compared with posts without problems, if the brand raises appropriate problems, the participation rate may be higher.

The reason why this strategy is effective is through the problem:

Let individuals stop thinking and consider possible reactions; reduce reading speed and let them contact the content more deeply; let individuals participate in content. The following is a problem that some companies have used to increase content participation.

For example, in this video of Pepsi, the two bloggers are fighting a rhythm through a variety of sounds made by Pepsi cans.

The title is asked where the audience is standing. To ask effective questions, follow the following prompts:

Test with open and closed problems. The latter can use simple "or" not "to answer, but the former needs more information. For example, "Have you ever felt like this?" This is a closed question, but "Where do you stand?" This is an open question. Make sure the problem is related. If your problem is unrelated, you will not be able to have better participation. The problem should include discussing the attention, interest and ambitions of target consumers. 5. Including related tags

To ensure that your content is appropriate, you must use accurate and related theme tags. This strategy will help you get more TIKTOK participation and achieve your marketing goals. 1) How to write labels?

(1) Pay close attention to the recent Tiktok trend

Including new dance movements, popular songs, BGM and filters (links).

(2) Align with the hottest people

Find the top KOL in your field and pay attention to the theme labels they use on this platform.

(3) Use the theme label specific in the season

#SWEATERWEATHER,#Warmchristmas or #halloweenonPoint is a good example.

When you decide which theme labels are used, please pay attention to your labels. Too many theme tags may be confusing, making it difficult for Tiktok's algorithm to understand your video content.

6. Use Tiktok Analytics Tools

Tiktok Analytics tools provide users with a large amount of information sources to improve your posts to help you get more attention, interaction and views.

Using Tiktok Analytics tools, you can know the following information: What is your content correlation in publishing content? How many fans do you currently have? How interesting is your post? What is the total number of views, sharing, comments and favorite in your content? The theme label performance indicators (which can attract more interaction). These indicators show the implementation of your Tiktok marketing method, effective (and invalid) and potential improvement points.

For example, the rapid growth of interaction and followers in a short time means that your content is very interesting. Making similar types of content to maintain the interest of followers may be a good idea.

7. Keep correlation

The following are two prompts to create related content:

In the description, words such as "you are" are used to urge the audience to think about the protagonist. Written in a normal dialogue, there is no long or difficult term, which is easy to understand. Third, practical exercise: How to modify the tiktok description after the video release

After publishing Tiktok video, you cannot change the explanation. However, there is a way to achieve it. The following is the process of editing the video description on Tiktok after the release:

Save the video to your mobile phone by downloading; delete the original video to be edited described; replace the old description with a new description and upload the video. The essence of this technique is to simply replace the old videos with new described new videos.

It is recommended that you create a social media content schedule containing all Tiktok videos. Because your marketing team will often view it, they can easily find out whether there are any errors in the description and repair them immediately.

Source public account: Inpander to go to sea (ID: GH_EEBA4131474F), focusing on overseas net red marketing.

This article is authorized by everyone's cooperation media @InPander to publish the release of the media.

The question map is from UNSPLASH, based on the CC0 protocol.

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