Experts interpret Tesla Q2 Financial Report: Focus on technological innovation, missed the opportunity of expansion | See the cover every day

Cover Journalist Ouyang Hongyu

On July 21, Tesla announced the second quarter financial report. According to the financial report, Tesla's operating income in the second quarter was US $ 16.934 billion, a year -on -year increase of 42%; according to the United States GAAP (GAAP), the net profit attributable to ordinary shareholders was US $ 2.259 billion, an increase of 98%year -on -year. However, the total downturn in the total delivery of the car in the car was only 254,700 units.

What information do these data reveal? Compared with ethnic brands such as BYD, Geely, and the giants of the Volkswagen, Toyota and other automotive industry, what is the key point of Tesla's success or failure? Zhang Xiang, Dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, believes that Tesla's continuous trial of technological innovation may delay the opportunity period of expanding production capacity in the commercial market. Enterprise transcendence will be inevitable.

Tesla disclosed in the financial report that the company's 2022 Q2 total revenue and net profit growth mainly benefited from the three aspects of the increase in vehicle delivery, the increase in the average sales price, and the growth of other business growth. However, in Zhang Xiang's view, Tesla's growth data has not kept up with the industry's development rhythm compared with the growth rate of China's new energy vehicle market.

According to statistics from the China Automobile Association, the Chinese new energy vehicle market in the first half of 2022 completed a total of 2.6 million retail sales, an increase of 120%year -on -year. Tesla's global delivery was 565,000, with a growth rate of 46.3%. On the other hand, BYD, in the first half of the year, car sales were close to 640,000.

Today, Tesla has four pure tram models on sale, but BYD, Volkswagen, Geely and other traditional car companies, new energy vehicles have multiple brand series and a variety of models. Based on this judgment, Tesla used a small amount of explosive models to play the market, ensuring high profit margins, but the disadvantage was that there was no advantage in sales. "It's like an apple participating in the competition with a small number of models. It will be surpassed by Huawei and Samsung soon. If Tesla does not step up new models, its sales will not only be surpassed by BYD, but new forces such as Weilai will also be on their own. ","

A few days ago, CITIC Securities attracted attention from the research report of "The Development Trend of Smart Electric Vehicles from the Disassembling Model3". In a report of 94 pages, Tesla's integrated body, 4680 battery, thermal heat Technology innovation in management, electrical control and other aspects. However, Zhang Xiang believes that it is a good thing to emphasize technological innovation, but it is difficult to overcome issues such as low finished products and complicated debugging processes. "New energy vehicle subsidies may be completely retreated next year, and the ultimate goal of car achievement of pure electricity has a long way to go. If the technological innovation time is too long, it will delay the opportunity in the business market."

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