In -depth study and implementation of the spirit of the twelfth party congress of the province 丨 The exploration and practice of creating a "first -class urban public cultural complex"

A landmark understands a city.

As an important landmark of the city of Weifang, the building complex of the Culture and Art Center is beautiful at four o'clock. In the people's square in summer, the sightseeing tower towered into the clouds, and the river was clear and ripples. After the beauty; after the twilight, Fengxi Di began to start a small stall, like a star fire, each of which opened up a piece of human sound, fireworks, and the potential of Liaoyuan, sweeping the whole city of lively summer nights.

Landmarks are an important unique subject in the city and the embodiment of the quality of the city and humanistic charm. In the face of the new requirements of the times, the people's new expectations for spiritual and cultural life, how to highlight the functional value of serving the people? The Cultural and Art Center answers the question of the era with "creating a first -class urban public culture complex".

Ask the people

New landmark of the rise of urban culture

"People's Square has a convenience service cabinet, it is good!" At the end of last year, a news with a joyful atmosphere brushed the circle of friends of Weifang citizens. The reason is that when a citizen of Weifang was on a business trip in other places, he saw a cloak rack or a wardrobe in some local park scenic spots to facilitate fitness exercises to store clothes. The center solicited 'golden ideas', I reported this suggestion. "What made him unexpected was that in just ten days, the People's Square" went to new "the convenience service cabinet. To the tube, umbrella, masks, emergency medicines, and needle lines, as long as they can think of it, they are all prepared for citizens.

"We carry out the" golden ideas "solicitation activities for organizations from all walks of life in society to further gather public opinion, exchange talents, and make up for shortcomings. What the people want. Whether it is' like '' 'or the "tucao'" tucao '' 'to shoot bricks' is a cordial concern and expectation of the development of the city's cultural and art center. "Cai Xiangshan, director of the Municipal Culture and Art Center. At the same time, in order to understand and handle the needs of the masses at any time, posters were posted on the prominent position in the park. In half a month, a total of 65 "golden ideas" were received, involving all aspects of property management, business operations, the performance of the Grand Theater, and operation management.

The citizens have the spirit of the city owner. The urban management service department adheres to the "people's city as the people", asking for the people, and bringing the people's continuous improvement of functional services and the sense of gain of the citizens.

In addition, the Municipal Culture and Art Service Center adheres to the "one, two, three -five -five" work ideas to meet the cultural needs of citizens as the starting point and end point, and go to Shanghai, Shenzhen, Suzhou and other places to study.

In the benchmarking, questioning, and exploration, the goals and directions are becoming clear. "As the largest public cultural complex in the city, it is necessary to actively expand service functions, improve service efficiency, continue to work hard, and work for a long time. , Support the first -class platform and first -class service, bring out the functional value of the art center. "Cai Xiangshan said.

"Clean!" This is the emotion of many citizens at the city's culture and art center. Standard the environmental standards of public cultural complexes in first -tier cities, propose the concept of "indoor and outdoor integration" property management concept, and standardize, quantifiable improvement and transformation in terms of greening, beautification, and purification. It was rated as the province's property quality benchmark project.

"The environment is warm and tidy, the staff is enthusiastic and polite, the functional services are effective and orderly ... strive to make each citizen coming in the center have a warmth of home." The Municipal Culture and Art Center refined the work style in the standard of standardization and creating a benchmark, creating a possession The distinctive center of service brand, a "close to the far away" urban cultural landmarks are developing a new city memory in the development of the development of urban cultural land.

Shortcoming

"Sleeping assets" becomes a booming new industry

Urban cultural landmarks have distinctive public space attributes and public cultural service functions. It is necessary to "dual effects" uniform -not only to meet social benefits, social benefits first, but also meet economic benefits, and realize their own hematopoietic function.

In the past few years, many citizens in the eyes of the city culture and art center underground and underground "like two eras": people on the ground are weaving, lively and prosperous, and silent underground. The concept of the complex is far away.

This is because since the completion of the Municipal Culture and Art Center in July 2013, a total of 30,000 square meters of underground commercial areas have been idle for a long time due to unsuitable facilities in various aspects.

To move a place for development, a effective fulcrum is required. The Municipal Cultural and Art Service Center aims at shortcomings, focusing on the focus of overcome difficulties, innovative investment operation models, and introducing Shanghai Fengzhang Management Co., Ltd. Essence In the past two years, a total of 103.1 billion yuan has been invested to complete the decoration and investment of all underground commercial areas.

Promote the effective activation of state -owned assets, and change government investment for enterprises to invest in enterprise investment. According to the model of who invests in and who benefits from who has benefited, it solves the short -term business psychology of the operational enterprise's poor sense of responsibility and "making money".

Let the professionals do professional things, the Municipal Culture and Art Center entrusted the 26 shops of the two corridors responsible for the government, as well as the first and second floors of Cultural Gong East District to Fengzhang Management Co., Ltd. for integrated packaging design to make full use of its influence. Investment promotion has attracted the favor of domestic high -quality resources in a short time. The self -operating operation is entrusted to operate to achieve rapid gathering of high -quality resource formats. At present, there are three well -known domestic companies including Ledigan's three listed companies and Qitian Sunshine settled in the central commercial area of ​​the center. Among them, the city's live broadcast sales champion Shengxi e -commerce drives the formation of e -commerce live broadcast and cargo base sectors. Star Entertainment represents the formation of entertainment network red incubation base sectors. Leading companies such as Central China Decoration and Tao Wujia create a urban design sector.

State -owned assets must not only "revitalize", but also "good use." The Municipal Culture and Art Service Center hired a series of contents such as the paid use fee and operating fee of the center's operating state -owned assets to operate the centralized market evaluation. After further negotiation of the evaluation report, the key business terms were determined; At the meeting, the operation planning scheme was used to use the "external brain" to consult the operation plan, give full play to the strength of third -party professional institutions, and provide protection for investment operations.

Innovation

Create a "first -class urban public cultural complex"

As a landmark of a city, it is to conform to the times and constantly update, so that cultural landmarks can carry history, care for the present, and build the future.

Ai Feng, the former editor -in -chief of the Economic Daily, an important promoter of Weifang's "old friend" and the important promoter of Weifang's concept of agricultural industrialization, once said that Weifang is very good at building a platform. The platform is the public carrier of public activities. How is your benefits and influence? The platform plays a key role. Especially in the Internet era, who has the right to master the platform. The Cultural and Art Center establishes the idea of ​​"platform development", exerts its advantages, moves towards high -end, and strives to create a first -class platform.

Create the living room of the city, highlight the cultivation and development of the "four platforms" of education, business, display, and culture with the role of the city -leading the "four platforms" -

To implement a unified brand IP design for the training institution, the brand concept highlights "love and sharing", and uses the vision of "accompanying the dream of young people and cultivating family hope" to create Weifang's first one -stop education complex of quality education;

Ascend the tower and take a city. High standards create the East Tower "Cloud Living Room", renovate and improve, set up services such as coffee, tea, snacks, etc., functional positioning as high -end salons, roadshows, commercial receptions, and citizens to visit the city living room for free;

Highly use the center of sinking the Music Plaza in the center of the center to improve and beautify, and regularly hold open -air performances such as concerts and models.

Let cultural activities "fly into the home of ordinary people", increase the reform of the service management of the Weifang Grand Theater, and implement the monthly opening day of citizens, let the masses enter the theater, understand the theater, steadily promote the fare reform, reduce the fare, and the greatest extent. Attracting citizens to enter the hospital, at the same time, Poly Company strictly evaluated Poly Company in terms of singing fields, grades and frequencies to give full play to the cultural leadership of the Grand Theater.

While cultivating Fengxi Di Binhe Pedestrian Street, the Weifang City Consumption Festival is carried out. This year, the Municipal Culture and Art Center opened the "Everything Collection" night market in Sinking Plaza. Since opening the market on June 2, "Fengxi Di Wood Collection Night Market" immediately attracted a large number of young people with its unique literary and artistic atmosphere and trend experience. By 8 pm, people started to control people at the entrance, waiting for citizens to enter the venue to lined up nearly 100 meters long.

Gathering the fireworks on the world, at the same time, the public welfare booth was relieved of the small and micro merchants. Walking on the night market of "All things", we can see that tourists are civilized and orderly, and the merchant booths are neat. The product is excellent.

"Although running fast, it is not allowed to leave behind." In terms of cultural services, the Municipal Culture and Art Center fully considers the cultural needs of each citizen. The most fundamental starting point and foothold point to ensure the cultural needs of different people, and continuously enrich the cultural heritage of the city. On the land of Weifang, the city landmark with vitality has grown.

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