Shanghai Business gradually returns to "familiar appearance"

Xinhua News Agency, Shanghai, June 15th: Shanghai Business gradually returns to "familiar appearance"

Xinhua News Agency reporter Zhou Rui

The landmark business district has gradually opened up, small shops on the street restore their vitality, and their confidence in retail retail is unabated. Shanghai business has gradually returned to "familiar appearance".

The return of passenger flow: the landmark business district reproduces popularity

On Nanjing Road, Shanghai, the aroma of food such as butterfly crispy. According to Yu Fei, the staff of the first food Nanjing East Road flagship store, the first food not only restarted the sales of existing products such as butterfly cakes, but also the first floor and second -floor merchants on the mall also resumed business. Now, the traffic of the first food has returned to about half before the epidemic, but the customer unit price has increased. Recently, the turnover has returned to the level of 85%of the epidemic. "".

Yu Fei said that during the epidemic, as a supply of enterprises, the first food Nanjing East Road flagship store kept business and provided group purchase distribution services for surrounding residents. Better resume the market.

"The cooked food that is currently sold is a big signboard. With the opening of the cooked food stall, the pace of our resumed market and resumed market is faster." Said Cai Mengyun, director of Xinya Food and Catering I am quite emotional, "We are looking forward to the return."

Another landmark business district in Shanghai is also rapidly recovering the market. According to Li Zhenhui, the senior business director of the Taiping Bridge project of Ruian Xintiandi, the merchants of Xintiandi have resumed their business and their popularity is gradually recovering. "We have set up a special entrance and export. Consumers who enter the venue need to show the nucleic acid negative certificate within 72 hours through the" digital sentinel "or scan the 'place code'."

In addition, Ruihong Tiandi, a subsidiary of Ruian Group, also has nearly 90%of merchants realized offline re -work, and the re -work rate of Hongqiao Tiandi and Chuangzhi Tiandi also reached 85%.

Cloud empowerment: small shops strive to restore their vitality

Along with the footsteps of Shanghai Fuxing, small shops in the corner of the city are also trying to restore their vitality.

Li Chengcheng, the owner of Pingcheng Boutique Fruit Store in Jing'an District, Shanghai, said that before the epidemic, the store only made offline retail, and the guests were almost residents of the surrounding communities. After reopening, Li Chengcheng launched the takeaway service as soon as possible through the green channel of the hungry platform.

"I did not expect that hundreds of orders were sold on the first day, and the farthest was sent to 10 kilometers away." Li Chengcheng said that although small and micro enterprises have a thin foundation, "the boat is good to take a good head". The launch of new business or obtaining traffic can become crisis.

Qi Xiaozhai, vice chairman of the Chinese Society of Commercial Economics, said that while returning to business, the government needs to take the initiative to "sing". In particular, the platform economy with strong capabilities "sing good drama" to re -commercial for thousands of small and micro enterprises Injecting kinetic energy in Fujian helps small and micro enterprises to improve the future -oriented digitalization capabilities, and make good use of the platform economy new channels.

New products and new stores: Foreign retail confidence does not decrease

The rapid resumption of business has strengthened the confidence of foreign -funded enterprises, and many foreign retail companies have entered the "blood return" model of opening new stores and new products.

"In this year, we will not only open a new store in Shanghai, but also enter Wuhan, Suzhou and other cities for the first time." Ren Yan, the operating director of the American catering brand Xikebao, said. During the epidemic, Xikebao Xintiandi Store became a confession restaurant in Shanghai, providing group meals for 2,500 residents per day.

From June 2nd, Shanghai Fashion Retail Store, a subsidiary of Liantai Group, has resumed its business. During the epidemic, although the store could not be opened, the store operated through the community to make online warm -up for the listing of new products. With the logistics center warehouse, import and export logistics, and domestic e -commerce distribution, gradually recovered from the end of May. 18 years of promotion "sales model.

Chen Xiaolun, vice president of Liantai Group, introduced that on the basis of strictly abide by the requirements of the epidemic prevention and control, companies are actively greeted the recovery of offline consumption. More enough, the listing of new products and the opening of the new store are accelerating the agenda.

[Editor in charge: Wang Mengmeng]

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