Shanxi's first release of corporate brand value evaluation information The total value of the corporate brand of the corporate brand was 13.7333.8 billion yuan

A few days ago, the first Shanxi brand value evaluation information launch conference was held in Taiyuan, and 16 companies including Shanxi Zhendong Health Industry Group Co., Ltd. were rated. The total brand value was 13.7333.8 billion yuan, with an average brand value of 858.33 million yuan. This is the first time that the province has released the province's brand value evaluation information, which has filled the province's brand value evaluation gap.

This event is hosted by the Provincial Trademark Brand Standardization Construction Promotion Association. It aims to thoroughly implement the provincial and brand strategies of the provincial party committee and the provincial government, and comprehensively implement the "Implementation Opinions on the Implementation of Quality Improvement Action", promote the province's economic and social transition to high quality During the development stage, a number of well -known brands with competitiveness at home and abroad.

It is understood that as of the end of June this year, the trademark registration of our province had reached 321,500, an increase of 98,000 from the end of 2020, with 84 trademarks and 27 geographical indications. Especially in 2021, Shanxi coking coal was valued at 50.589 billion yuan with brand value, and the brand strength was 882, ranking sixth in the country's energy chemical categories; Pingyao Ancient City was worth 47.914 billion yuan with brand value and brand strength of 815. Jincheng was selected as the top 100 city brands.

Shanxi Economic Daily Intern reporter Li Jingyi

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