Round table TALK, talk show, rock Live ... The renewal forum in this vegetable market in Ningbo is a bit tide
Author:Ningbo Evening News Time:2022.07.21
The flavor of fireworks on earth is the most caress about mortal heart. Life is only three seasons a day, and there is a life of fireworks, which is a happy life that many people yearn for. Where is the most flavorful of fireworks? Perhaps the vegetable market can occupy one seat.
On the evening of July 20th, on the original site of Dongliu Cai Market, which is still being renovated, "not only the vegetable field" -The Dongliu Jihin Xin upgrade dialogue forum activity "fancy" opened. Talk show, rock Live, round table talk ... seemingly incompatible elements collide here.
Video production reporter Wang Yuening
Dongliu vegetable market has been completed for 25 years. For nearby residents, there are many memories of old foundations. Beginning this month, this old vegetable market has opened a renewal road. Three months later, the butterfly became reborn here.
The online celebrity products of the vegetable market are all here
Dongliu Cai Market was born in 1997. It is the largest and oldest vegetable farm in Dongliu Street. The average daily passenger flow is about 10,000. A while ago, the Sangtian Road 782 became a "warm buying road", which was extremely popular. Today, the Dongliu vegetable market is going to be renovated and updated.
"Life must be young and old," "A group of people live a group of people in a street" ... As soon as they entered the event site, the reporter was attracted by the new slogans. At the entrance is the "Vegetable Farm Art Museum", which attracted many people to stop. Aunt Su, who is selling golden groups, seductive Puzhou Shengzheng Bao ... A portrait and student paintings record the original appearance of Dongliu Cai Market, and the fireworks are rushing.
On the day of the event, Dongliu City gathered the Internet celebrity products of Dongliu Cai Market, such as CAI coffee, Puzhou Shengjian, Aunt Su cake group, and Yue red -roasted goose. "These are all made by us. In the past, when we came to buy my golden group in the market, it was all to line up. Today, I will eat it!" Before the "Aunt Su" stall, 56 -year -old Zhu Sufeng smiled with a smile on his face. Means, greet every guest.
Her craftsmanship was passed down from her parents, and she had passed on her hands for more than 30 years. Wherever the store is opened, wherever you get. Golden balls, brown sugar buns, crystal oil bags, gray juice groups, etc. are all net red products. She has set up a stall in Dongliu Cai Market for more than 5 years, and someone lined up early in the morning every morning. The turnover of a day is more than 10,000 yuan. "I look forward to the future transformation of the vegetable market. If young people are willing to visit the vegetable market in the future, our business will definitely get better and better!"
Return to the vegetable market renovation back to fireworks
Many young people may not have the habit of visiting the vegetable market. How can the vegetable farm be a net red punch point in their hearts in the future?
At the scene, Ningbo's self -media "Han Baihan" shared his feelings from the perspective of the city's format.
Three years ago, he opened a "Sanbai Cup" on Huayan Street, and suddenly became a punching point for many young people. In the past three years, he has witnessed Huayan Street from deserted to lively. Now there are coffee during the day, bars at night, and baking shops and trendy buyers. "Time, there are three coffee shops on the street a month." In his opinion, the same city is unpleasant, and transformation and update will be a major issue in the future. "In addition to the place of consumption, the vegetable farm should be a place where emotions are connected. The trust that consumers and owners have established are unable to replace online consumption."
In the past two years, Ningbo has emerged a lot of net red vegetable markets, such as the Fuming Cuisine Market. The designer incorporated the nostalgic retro elements such as logs and corrugations into the interior decoration, reproduced the old Ningbo style, and retained the fireworks of the vegetable market. The designer of this net red vegetable market is Mao Yan, vice chairman of the Ningbo Interior Designer Association and the founder of Qicang Design.
Most of Mao Yan did business projects before. In 2020, the renovation and improvement of the Fu Ming cuisine market was the first time he came into contact with the vegetable market reconstruction project. "The biggest impression of the vegetable market is fireworks. I hope that through my design, I can find this kind of fireworks." In the interview, he specifically said a detail, the application of logs. Most of the traditional vegetable markets are industrialized products that are easy to take care of, but lack of temperature. In the transformation of the Fuming cuisine market, he subverts tradition and uses a large number of logs. "Rogu has a natural feeling, which makes people have a natural intimacy." After the Fuming cuisine market renovation project became popular, in the past two years, more and more vegetable market transformation projects that Mao Yan took over. " In my opinion, the vegetable market is not just a place to buy food, but a public space. I hope to combine the local characteristics and cultural output. "
He suggested that the design of the vegetable farm should also take into account the consumption needs of contemporary young groups. The vegetable farm should have more functions, such as considering the psychology of young people's exploring shops, and the convenient and fast needs of middle -aged people.
Dongliu cuisine will not just be a vegetable field
What should the vegetable market look like in your mind? The sharing of Michelle, the future manager of Dongliu Caifu, made everyone open.
Her experience is somewhat unable to understand. Half a year ago, Michelle was also a full -time mother in Australia. After half a year, she chose to return to China to manage the vegetable field. "In the future, the vegetable farm cannot be satisfied with the existing people. It should attract more young people and children to join in."
At present, she already has a preliminary idea. After the renovation of Dongliu Cai Farm is completed, she will open the live broadcast number. It is a major brand dealer, which is sold as temporary merchants to make the products in the vegetable market richer. At the same time, she will build a platform for the stall owner to build a one -kilometer dish distribution service for the dishes, making it more convenient for residents in the jurisdiction to buy vegetables.
Si Jianning, a manager of Nanyu Cai Farm, has been engaged in the management of vegetable farms for more than 20 years. From Baihe Cai Market to Nanyu Farm, he has witnessed the popularity of the vegetable farm to decline. He believes that the previous vegetable field management model is no longer suitable for the new format today. "There are many ways to buy everyone now, you can buy online, there are also supermarkets and fresh shops. Nowadays, it is no longer looking for a vegetable market, but a vegetable farm to find someone." He believes that in the future, the management of vegetable field management is more popular management.
From Chai rice oil and salt sauce vinegar tea, to daily social leisure, at the unveiling ceremony of Dongliu City, the renderings of the future vegetable fields make people's eyes shine.
"Dongliu Cai Market is not just a vegetable farm!" Shen Xiaowei, member of the Party Working Committee of Dongliu Street, revealed that Dongliu Cai Market has been transformed for three months. The new vegetable farm will be excessive from instant consumption to immersive consumption. There will be more catering and beverage. And flash shop. "The stall owners who have ideas and innovation concepts can be renovated with the vegetable farm. For example, opening the live number to sell vegetables, there will be many different fresh gameplay here in the future."
Reporter Xue Cao Sheng Wang Yuening Intern Chen Siyan Correspondent Lu Jingnan
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