Shaanxi Yang Ling: Rural experts walk into the international classroom to teach online

"Who is the agricultural products in your hands? What are the characteristics of foodies? What do they like? What pain points? In the marketing positioning of agricultural products, determine the presentation of agricultural products and marketing promotion strategies for their personalized needs."

On July 18th, Wang Yan sat in the live broadcast room of the "Belt and Road National Rural E -commerce Training Course" to teach on the live broadcast room of the online lecture, focusing on the sales theme of new media to help agricultural e -commerce sales themes. Students conduct online communication and answer questions.

It is understood that the seminar was hosted by the Ministry of Commerce of the People's Republic of China and hosted by the Yang Ling Demonstration Zone. It was from 33 countries including Cambodia, Cameroon, Egypt, Ethiopia, Gambia, Kenya, Mongolia, Mozambique, Pakistan, Sierra Leine, Sri Lanka Students attended the opening ceremony online.

Wang Yan, the head of the dragon fruit plantation base from Yang Lingqingpi, is a member of the teaching teacher, which is both nervous and excited. "Scenario marketing is a great weapon for new media to sell agricultural products. We must be good at mining, tracking and analyzing user data, and then connect to users online and offline in a specific scenario composed of time, place, user and relationships. In terms of, it is to shape the scene according to the data and use the user's favorite way to promote the transaction. "She explained the courses she prepared carefully to the students at a glance.

After the lecture, many students also asked her questions in the live broadcast room to consult. Wang Yan answered patiently one by one, and the enthusiastic class atmosphere made her infected. "I deeply feel the enthusiasm of the trainees and the desire for all kinds of knowledge. Every question contains their thinking about a series of e -commerce marketing strategies, which also brings me a lot of inspiration." Wang Yan told reporters: "I think many students' spirit of knowledge is also admirable, just like the students of Sri Lanka, under the hutting house on the rainy day, the mobile phone with a signal is not stable to take class with everyone. His efforts to change the status quo are moving. "

As an agricultural high -tech zone, the Yang Ling Demonstration Zone attaches great importance to the development of the agricultural e -commerce industry, and has done a series of effective work in the construction of industrial parks, the attraction of e -commerce companies, and the cultivation of e -commerce talents. In 2019, Yang Ling Modern Agricultural E -commerce Industrial Park was approved to become a national -level e -commerce demonstration base, which attracted more than 400 agricultural e -commerce enterprises to enter the area. Relying on the industrial advantages and advantages in the field of e -commerce, Yang Ling has accumulated more than 140 e -commerce talents for the "Belt and Road" and related national training. It has played a positive role in promoting international exchanges and cooperation in the e -commerce field. Consecrated praise.

Source: China Agricultural Science News Network

Edit: Xia Yunge Review: Zhang Junzheng

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