Zhejiang Radio and Television Group builds "Zheli Cloud Purchase" to promote the Communist Rich Industry Belt

The digital consumer platform "Zheli Cloud Shopping" developed by Zhejiang Radio and Television Group's good -buying family shopping channel "Zheli Cloud Shopping" has been operated on May 16, led by digital technology, relying on the group's high -quality resources, unified technical standards, opened the content ecosystem, promoted to promote the content ecology, promote the promotion of the content ecology, promote the promotion Data collection, innovation and development of "content + short video + e -commerce" integration and e -commerce business with radio and television characteristics, actively explore the transformation and upgrading of the group's industry operations, and promote the development of the Communist Party.

With the characteristics of Zhejiang Radio and Television's multiple media creativity, media content planning, production, content dissemination, influence, brand credibility and other characteristics, "Zheli Cloud Purchase" combines e -commerce platforms such as Douyin, fast hands, Taobao, and community group purchases, TOP live broadcast power Commercial industrial parks, live e -commerce training and other resources have established a multi -digital consumer service platform with Zhejiang Radio and Television media characteristics. It uses different media tools to establish dynamic interaction relationships to create a new media business format for media e -commerce, help Zhejiang's characteristic industries integrate and develop, enhance improvement Regional brand influence, further fulfill the comprehensive functions of mainstream public opinion positions, comprehensive service platforms and information hubs.

Digital leader

Promote the empowerment of data elements

The "Zheli Cloud Purchase" platform is the first self -developed media e -commerce technology platform of Zhejiang Radio, Television Group. It has independent intellectual property rights and source code, which can achieve independent collection analysis of supply chain, capital pools, and user data. Relying on the "China Blue Cloud" and "Alibaba Cloud" technical system, the platform adopts the design concept of "service front desk+technical Taiwan+resource background". Core technologies such as services and webcasting, through the in -depth docking and technical integration of the integration of media resources in the group radio and television channels, greatly improve the status quo of third -party e -commerce platforms.

Since its operation, the platform has combined channels such as China Blue News, Voice of Zhejiang, Voice of Broadcasting City, Broadcasting Music FM, Economic Life Channel, Minsheng Leisure Channel, Qianjiang Metropolis Channel and other channels. "China Blue Communist Museum" "1717 Life Museum", "Zhejiang Voice Special Museum", "Community Partner", "107 Hi Purchase", "9968 Hall" and other media special halls, and cooperated with Zhejiang Economic View and China Blue News successively undertake " Sales projects for the marketing activities of the government such as the Government of Tangqi Loin Festival, "Xianju Yangmei Festival", as well as government specialty museums such as "Chun'an Museum", "Qingtian Museum", "Longyou Pavilion", "Sanzhang flavor", " Brand special halls such as the Moriyama Pavilion "" Fuyicang Grain Station "have been settled one after another, selling more than thousands of orders a day. As of now, a total of tens of thousands of orders have been cumulative, and sales exceed one million.

Type reorganization

Stimulate the vitality in the meling media

Zhejiang Radio and Television Group integrates high -quality resources to build a "Zheli Cloud Purchase" platform. The good -buying home shopping channel has increased efforts to innovate the background and store center of the media e -commerce at the level of the group, and promotes the group's high -quality content, advertising, host resources to realize the closed loop of digital business. Since its launch, Zhejiang Satellite TV's "China Blue Communist Museum", the TV Economic Life Channel "Jingwan Linlang Pavilion", Minsheng Leisure Channel "1717 Hui Life Hall", Qianjiang Metropolis Channel "Community Partners", Zhejiang Voice Museum, Special Museum of Zhejiang, The "9968 Special Museum" of the broadcast music frequency, the voice of the radio traffic "93 oxygen mall", and the sound of the broadcast city "FM107" have been opened one after another. Teaching film and television channels, transportation and tourism Heralds and other special halls are stepping up construction.

Among them, "Zheli Cloud Purchase" has driven business cooperation with a special hall, and has successively cooperated to complete the "Tangqi Lun Festival", "Road to the East Zhejiang Tang Poetry" and "Xianju Yangmei Festival" and other government projects. Zhejiang Plaza Dance Championships in Zhejiang Plaza in the 26th County Series of Mountains, the Fourth Women's goalkeeper game in Zhejiang Province.

Group development

Help the Communist Rich Industry Belt

This year is the innovation of the construction mechanism of the common wealth demonstration zone in our province, the year of reform and exploration, and the year of results display. The "Zheli Cloud Purchase" platform focuses on the launch of the 26 counties and counties of the mountains and the media public welfare hall in the mountainous areas to bring traffic and sales for agricultural products across Zhejiang. At present, special halls such as the Chun'an Museum, Qingtian Pavilion, Longyou Pavilion and other local halls have been settled in brand special halls such as Sanyu, Moriyama Pavilion, and Fuyi Cang Grain Station. In -depth industrial bases, create a demonstration of "cloud bases" such as Xianju Yangmei and Fenghua Peach. With the "one county, one product" local high -quality products as the core, the power of media e -commerce will help connect the common industry belt.

In terms of activities, the "Zheli Cloud Purchase" combined with the special agricultural product window of the mountains and sea, to carry out the 26 county agricultural product exhibitions of 26 counties in the mountains. "Zheli Cloud Purchase" simultaneously launched the special products of 26 counties in the mountains, and established the "China Blue Communist Museum" with China Blue News. It will be organized by China Blue News on July 26th. The series of theme propaganda activities and "millions" help common wealth news operations, helping Wenzhou's specialty products in Taishun Pingyang, Wenzhou simultaneously live broadcast sales.

With the successive settlement of Chun'an Pavilion, Longyou, Cangnan, Jingning and other county -area museums in the "Zheli Cloud Purchase", the platform combines the various activities of common prosperity to build a consumer platform for content e -commerce. It produced a good effect. Especially during the opening ceremony of the opening ceremony of the 26th county sports series of the 26 counties of the Mountain District, the "Zheli Cloud Purchase" was launched in the "9968 Special Pavilion" to host the special product of Jingning, which combined with the opening ceremony for the "9968 Special Pavilion" Sales, less than 3 hours, sales of more than 600 groups of special products in Jingning. In the county special hall, through the promotion of the various channels of Zhejiang Radio and Television through the "Zheli Cloud Purchase", it is also constantly explosive. Among them, the peanut items of Chun'an Xiajiang Village have sold more than 600 groups, and the yellow fine tea sales of Kassen Mountain also exceeded 680 groups. Next, by helping the common wealthy media activities, further accurately connect the sales of local specialty products, and help local agricultural goods out of the mountains and industrial upgrading. The "Zhelian" area of ​​Zhejiang Featured Agricultural Products Festival "Zhelian" area focuses on the sales and distribution of fresh products in Zhejiang, seasonal fruits, vegetables, and meat and poultry seafood, to create IPs for helping farmers. In -depth live place of origin and cargo, choose products for members, invite local influencers and farmers to help farmers help together, use content to empower the value of the product, and increase the price increase.

In the follow -up, "Zheli Cloud Purchase" will also build a live broadcast room of Zhejiang Radio and Television Media Special Pavilion, the official live broadcast room of the county, and the Zheli Industrial Band Live Room to jointly help the special products and industries of the wealthy demonstration zone, and explore regional digital e -commerce The platform promotes the new path of regional economic development.

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