The cumulative box office of the summer view of summer viewing has reached 3.77 billion yuan

The temperature in various parts of the country is high, and the summer season of the film has just ushered in heating. According to statistics from Cat Eye Professional Edition, as of July 19, the cumulative box office of the summer of 2022 (from June 1) reached 3.77 billion yuan. Zhu Yilong starred in the movie "Life" and became the biggest winner in the schedule with strong topics and strong emotions. Films such as "Lone Moon" and "Tomorrow War" are expected to push the summer stall to a climax in August.

The theater ushered in the summer movie viewing wave

"The weather outside is too hot, how cool the air -conditioning in the movie theater is watching!" On July 17th, the audience Zhang had just watched the movie "Detective War" in the lobby of the Ciyun Temple of the Cinema Studio of Jackie Chan. He said with a smile that he almost "lived" in the theater this summer, but he would watch the movie as soon as possible.

Since July, with the improvement of the national epidemic situation, the film market has continued to heat up, and many key films such as "Life", "Detective Wars" and "Mozart of Outer Space" have been released, and the cinema has ushered in a summer movie. According to the professional version of the lighthouse, as of July 18, the total number of operating theaters nationwide was 9,918, with an operating rate of 81.5%, which has remained more than 80%for more than a month.

"The recent theater really feels a little hot in summer, and it is not as deserted as in the first half of the year." Zhang Miao, market manager of Guang'anmen Cinema, said that from the current situation, the performance of more than half of the summer stalls is not bad. Jurassic World 3 "Detective War" contributed most of the box office, and the reputation remained better, and the long tail effect of the box office was obvious. "" Life Event "should be the biggest winner from beginning to end in the summer season. Each theater is now relying on its large market. But if you look at the seat rate, the literary film" Hidden Dust Smoke "is also a dark horse. Beyond our expectations. "Zhang Miao revealed," Maybe it may be given two games a day, now it has been added to five games, and the pre -sale on the weekend is relatively high. "

Strong topic Strong emotional advantage

"Life" has become the box office champion of the mainland film history and family film, ranking among the top 50 in the box office of Chinese film history. Perhaps even the main creation did not expect that the film can achieve such a good market response. The film was originally planned to be released in the Qingming file. Later, due to the withdrawal of the epidemic, it was finally selected to be released in the summer. I did not expect to be a dark horse in the schedule.

"This movie has accumulated a good popularity before the Qingming file. The audience wants to see the index very high. Realist theme, focusing on family affection, Zhu Yilong itself has its own traffic, and the performance has not been turned over. It has been widely concerned. In addition, the producer Fang Lianrui Films declared well, and there were no competitors during the schedule. Now the box office is sold to 1.4 billion yuan, which is also reasonable. "

In the past two years, the actual and realistic themes of the main topic and strong emotions have shown strong advantages in the resonance of the audience and the discussion heat. Fang Lianrui Film Industry, "Great of Life", has previously created explosive films such as "Sending You A Little Red Flower" and "My Sister", which has mastered this type of "wealth password".

"These works are a bit of the meaning of family films with Chinese characteristics, which is quite different from the style of Hollywood family." Jing Runcheng analyzed that this kind of family film takes realist creation routes and often chooses a audience to resonate more As a topic of pain points, such as the pain topic represented by "Send You A Little Red Flower", the "chicken baby" represented by "Mozart of Outer Space", and the reorganized family topic represented by "My Sister", The topic of death represented by "Life". This kind of film will also be emotionally achieved emotionally. On the one hand, the audience feels that it is topical and fresh, and on the other hand, it is also easy to be moved by the emotions created by the film.

However, Jing Runcheng bluntly stated that although these successful cases are in common, film and television creation cannot only rely on "moderate mass production". Once the quantity is flooded, it is also easy to cause audiences to dislike.

See the opportunity to see the stitches

Although the market continues to improve, "film shortage" has still become the common feeling of audiences and theater, and it has also become a major hidden danger that affects the ultimate performance of the summer file.

"Compared with the summer season last year, a great feeling this year is that there is no film. Unlike many films before, the competition is fierce." Jiang Yong, an expert in film industry, said that as the longest span of the year, the summer season It is good to ensure that at least one or two key films are released every week, but due to the epidemic reasons, many films do not dare to set the file, resulting in insufficient market sources. "In fact, there are still a lot of movies to be screened, but maybe I dare not push now."

Jiang Yong suggested that in the normalization of the epidemic prevention and control, the film party should learn to "see the stitches" to be released. "It may not be realistic as in the past half a year like before. Now it is often two weeks in advance. In fact, as long as the quality of the film is above the line, the audience can come out immediately. "Dare to release, and get a good box office."

On July 19, the sci -fi comedy "Lone Moon" produced by the happy twist announced the finalization of July 29. As soon as this news came out, it may indicate that the summer stall will soon be fully erupted in August. Next, there are key films such as "Seven Bands" and the science fiction film "Tomorrow War", which are well -known director of Hong Kong directors, and other key films.

Source: Beijing Daily

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