Summer Yanyan camping products come with breeze

On July 12, Xinhua News Agency's client reported the "familiar lively scenes back" and reported the Yunnan tourism market that resumed the trend of rejuvenation. Of course, this summer is not just Yunnan. Recently, the interview team interviewed by travel agencies in Beijing, Guangdong, Fujian, Hainan and other places found that the camping tour from spring fire to autumn not only exceeded the temperature of continuous soaring, but with the continuous emergence of the "camping+" combination products, it continued to emerge , Let the tourists find freshness.

Exquisite camping summer dyeing screen

In the past, whenever the child proposed to go camping on weekends, Ms. Zhao, citizen of Beijing, felt a headache. She is not only looking forward to the leisure and comfort of the family camping, but also to worry about making a lot of preparations in advance. Before going out, she was exhausted. Such camping tour was not what she wanted. Until Ms. Zhao opened a new camping place near the house, so that she experienced the happiness of delicate camping.

“帐篷、天幕已经搭好，甚至连防潮垫都铺好了。绿荫下，极限挑战、黑暗指引、破坏之王、诗词争霸等沉浸式活动，让小朋友们跃跃欲试。玩累了，一旁的烧烤On the shelf, the fresh ingredients have been prepared, and even the fire is on. In the evening, the children watching the movie quietly under the light of the cartoon shape. "Ms. Zhao said that the service provided by the camp is perfect, so that she can enjoy it Rare relaxation.

This camping status that made Ms. Zhao's praise was in Xiaoda Village, Beijing Tongzhou, and was invested and operated by Beijing Chunqiu Travel Agency Co., Ltd. After two weeks of opening, a large number of parent -child families ushered in the camping site. Yang Yang, general manager of the agency, said: "Unlike the camping organized by tourists, we advocate exquisite camping and provide the most needed services for tourists. Visitors do not need to prepare for any preparations. For example, there are various experiential activities suitable for children to participate in the camp. Near the camp, there is an indoor children's playground, which allows children to avoid summer heat. For the post -90s and post -00s passenger groups, we have prepared idyllic afternoon tea to build Packing the punching point suitable for taking photos such as bubble houses. "

So, where are the advantages of travel agencies in the camping market?

The answer to China Travel Travel is to improve the comfort and experience of camping products. In the summer, China Travel Travel launched the "Urban Forest Camping -Emerald Lake Golf Forest Exquisite Camping", "Chaoyang Park No. 1 Camp -Forest theme Party", "Yanqing World Grape Expo Park Light Luxury Camping" Camping "" Nature Stand -Private Camp of Private Camp "and other exquisite camping theme products.

In the summer product rankings of Zhongxin Tourism, the performance of two camping products in Beijing and foreign ports is particularly dazzling. Among them, the highest attention of Beijing local camping products is the highest. Taking "two days and one night parent -child camping" -The experience of Wild Fun products at the foot of the Great Wall as an example, Zhongxin Tourism cooperates with Beijing's well -known camping sites to use the "light equipment and deep experience" model to create an unforgettable camping experience for tourists. "The camping product designed by the travel agency makes tourists less embarrassing and more relaxed casual sense of leisure." Li Mengran, the media public relations manager of Zhongxin Tourism Group's brand public relations department Twenty -session of Dong Tianshan hiking products. The product is located in Tianshan, Xinjiang. There are not only ten thousand years of glaciers, wetland meadows, but also forest canyons and millennium ancient trees. In such an environment, it is no wonder that the first Dong Tianshan hiking products last year achieved excellent sales performance.

According to Ying Yingjun, the manager of the promotion center of China Traveling Guangdong Company, the "璞 Series Camping Experience" product launched by the Summer of the Summer attracts tourists with a comprehensive product system. You can spend the night in camping, you can play at night, and then leave the bag.

"During the day, appreciate the green scenery of the mountains and listen to the birds in the mountains; at night, look up at the stars and galactic, and enjoy the tranquility and relaxation of the city. The summer camping products we have launched can satisfy all the expectations of tourists for camping tourism." Yang Wei, general manager of Quanzhou Jianfa International Travel Service.

The wonderful camping "+"

"At present, there are a variety of 'camping+' in the tourism market, such as' camping+gardening '' '' ', camping+sports'' '' camping land+fun '' '' camping+performing arts', etc. High -efficiency and supporting facilities are all common elements. It is expected that the camping tourism market will develop in the direction of diversification and innovation in the future. "Wu Yingjun said.

Indeed, the reporter's interview found that in the summer market, there are more and more product varieties of "camping+" combination products, and the quality is getting higher and higher.

In the exquisite tourism products launched by China Travel, many experience elements such as rowing, hiking, grass golf, outdoor barbecue, etc. have added many experience elements to make camping tourism products more attractive.

The China Youth Travel Travel positions parent -child families, combines the camping and improvement of the comprehensive quality of the youth, and launched products such as "Camping+Parent -Child Research Day Tour", "Camping+Summer Camp" and other products. project. Through rich "camping+", let the children really learn knowledge while getting close to nature. According to Han Jie, president of China Youth Tourism Travel Technology Development Co., Ltd., from the perspective of high -frequency summer parent -child camping products, the entire summer is expected to be the peak period of camping tourism. Among them, 5-14-year-old families are most interested in outdoor camping products. Han Jie introduced that before the summer arrived, the China Youth Traveling Traveling Network released a "travel camping home" brand, with exquisite camping as the starting point, and deployed the outdoor camping market in depth. The release of the "Traveling Camper" brand is a new starting point for the business of China Youth Travel Travel Outdoor Camp. They will actively explore "camp+scenic spots", "camps+rural", "camp+research", "camp+sports", "camp+play", "camp+fun" "Performing arts" and other models help outdoor factory products develop in a diverse and innovative direction, so as to create a one -stop comprehensive cultural tourism service brand of the Chinese Tourism Travel.

"Because Hainan is relatively hot, the camping activities can only be carried out in the evening. Our camping products include a variety of combinations such as 'camping+barbecue" camping+niche concert'. In popularity, there are always hundreds of tourists to book related camping products for every weekend. "Zhang Weiwei, general manager of Hainan Travel Pinhui International Travel Service.

From the perspective of booking, the Guangdong -Summer Camp tourism market can be described as flowering. According to Wei Yingchun, Vice President of Guangdong Travel, in the cross -provincial camping products they created, the novelty experiences such as looking up at the starry sky and watching the sunrise are the main factor that attracts tourists. Among the provincial camping tourism products, the "buffet+camp+bubble party" of the Qingyuan Zhanyun Holiday Hotel is well -known, and nearly 100 sets have been sold in the near future; The products of people's mountains and rivers and art parks+RV camping have received high attention. From the perspective of consumer behavior, Guangzhou citizens are more interested in "camping+hotels" and "camping+scenic spots" with beautiful natural environment, complete camping equipment, and rich entertainment activities.

Camping market Dalang Tao Sand

During the interview, some operators said that starting this spring, the camping tourism market has shown a trend of upstream growth. The optimistic judgment of the development prospects of the camping market has attracted more and more travel companies to enter this market segment.

During the interview, the reporter found that for the future of camping tourism, the optimisties have a strong layout; the people who wait with caution and promote it carefully;

Guangdong China Travel is a member of the camping tourism market. Since the beginning of this year, in the layout of the camping tourism market, the agency has done four aspects: one is to establish a camping product research and development group with the general manager as the leader to learn the characteristics, development and related issues of camping products; Organized 30 employees to go to the north latitude 23 -degree and 8th battalion, Tianren Landscape Earth Art Park to inspect the construction of the camp, and carry out planning around the construction of camps, propaganda models, line advantages and disadvantages, consumer groups, etc. And Dongyueyou launched camping line products, camping settlement packages and camping equipment products; fourth, through the new media matrix, camping products plant grass on the public account, video number and other channels to improve product conversion rates.

Ji Yuting, general manager of Hainan Kangtai Tourism Co., Ltd., introduced: "In view of the camping dividends, at least 1-2 years can be maintained, there is still a lot of opportunities before the entry and exit tourism market recovers. Operators, intend to jointly create a 'camping+' base to provide customers with deeper products. "

Although the sales volume of Hainan Travel Pinhui International Travel Agency's summer weekends is good, the agency is still careful about the camping tourism market. "Actually, we have not developed a special camping tourism product. The products currently on sale are simply to transplant the hotels in the previous routes to the camping place, but because this gameplay is more new and can be implanted. There are more content, and the customer is keen because of freshness. "Zhang Weiwei said.

During the interview, there was an unwilling to disclose the name of the camping market that seemed to be lively at the moment. At present, the hot -selling camping products are not popular tourism products, nor can they be used as tourist attractions. Because of the high cost of camping, camping tourism belongs to the niche market and is not suitable for packaging in a team tour mode. Travel agencies can only use it as a market segment of custom tourism and customize according to customer needs.

At present, the discussion around the camping market is still continuing. Regardless of the final result, the summer is hot, and the camping products bring their own breeze. This summer, camping tourism fever has no doubt. This newspaper will continue to pay attention to the future development of the camping market.

expert's point

Wu Liyun, a professor at the Chinese Institute of Culture and Tourism Industry, the Second Institute of Foreign Languages ​​in Beijing:

In the market environment that has not been stable, travel agencies should pay attention to the development of new formats and enter new areas in a timely manner to obtain the initial dividends of the market. In the past two years, camping tourism has developed rapidly, and industry players who have entered this market have gained something. For example, Ctrip has launched a variety of camping theme products and released the word -of -mouth list of the "Treasure Camping Land", which has made camping a category that has grown rapidly on the Ctrip platform in recent years. According to market demand, continuous innovation products and services are the normalized innovation behavior of travel agencies, and it is also an important means for enterprises to adapt to demand and environmental changes and enhance competitiveness. The occurrence of new crown pneumonia's epidemic has forced travel agencies to accelerate the transformation and development, to make breakthroughs in innovation, continuously optimize product and service structure, and enhance corporate competitiveness. In the long run, ecosystem optimization, continuous innovation, destination and life, and localization development are the direction that travel agencies are worthy of attention and breakthroughs in the future.

Right now, the situation of the epidemic prevention and control has improved, and the summer market situation is happy. Travel agencies should actively grasp the changes in consumer demand, innovate formats, products and services, accumulate development forces, and welcome the gorgeous recovery of the post -epidemic industry in the stable and recovery development.

(Members of the interview team: Zhao Lei Chen Yiyao Li Jinzhi Wang Zhaozheng; writing: Zhao Lei; Picture: Bao Tu.com; Editor: Yang Shuo)

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